Canon Swot Analysis

It is very crucial for every business to have a strong supply chain network in order to satisfy its customers before the competitors do. M&S though being one of the UK’s largest retailers is criticised by its Finance

Apple was established as an IT company dealing in exclusively in computers. However, competition in the technology sector forced the firm to focus on other consumer products. The diversification strategy has seen Apple’s sales grow tremendously in the last decade, earning the firm the No. 1 brand position at Forbes. The Apple brand is recognized on an international scale and enjoys a strong recognition thanks to its aggressiveness when it comes to creativity and innovation (Tar, 2013). It has a large number of loyal customers who would purchase the new products regardless of the market price, which guarantees profits from the new division.

The business has been profitable and has been able to gain a large market share because of those strengths.

* Weaknesses - Weaknesses are the assets which would prevent the sandwich/snack bar from accomplishing their specific mission and achieving their full potential. These weaknesses decline influences on the organisations success and growth in the economy. Weaknesses in an organization may be a criticizing machinery, insufficient research and development facilities, narrow product range, poor decision-making, etc. However these are controllable which must be eliminated. An example of The sandwich/snack bars organisational weaknesses are huge debts, high employee turnover, complex decision making process, narrow product range, large wastage of raw materials, etc. The business must ensure that prices of sandwiches and other products are reasonable and affordable in order to ensure consistency in sales and to meet costs.

and quality products are giving a tough competition to the big players in the market. Alienware is

Although the competition became fierce within a few years of startup, Staples was able to emerge as the industry leader. One innovative idea that allowed them to do

* Market Share: 90% of market cap when comparing Staples, Office Depot (5.72%), Office Max (3.89%)

Its ability to have created a global brand these products is a valuable asset and a sustained competitive advantage

Part of individuals selects Canon because it has a prominent reputation in industry for years. Consequently, we should concentrate in particular on the useful functions without much unnecessary design in our digital SLR cameras.

This is shown by the fact that their decisions support financing the procurement of modern technology that can improve the firm’s production quality.

By the 1950’s, Canon attained the title of leading producer of cameras in Japan. Since that time, Canon has made it a point to expand and diversify their company as much as possible. They are able to accomplish this primarily through a strong Research and Development program. Through this program, Canon has explored many different technologies such as home electronics and x-ray

S: 1. Product diversity: HP not just do the software and hardware but the whole rang of service to design, implement and IT infrastructure. Right now HP is dominating the market of printer with 40% market share. The product diversity enables the company to hold its position even in the time of recession.

* The company will continue to maintain market leadership through increasing innovative electronic products that are of a high quality.

Canon Inc. is the world largest camera manufacturer and it is the #73 Most Valuable Brand in the world according to Forbes World’s Top 100 Most Valuable Brands. Canon Inc. is a Japanese multinational corporation headquartered in Tokyo, Japan. Canon specialized in manufacturing imaging and optical products, which includes cameras, photocopiers, steppers, camcorders, computer printers and medical equipment. The Canon group now employs over 190,000 people globally and is made up of 256 subsidiaries and affiliates companies.

In addition to the strengths outlined above, we have also identified several weaknesses that the company must overcome to be successful. Our key weaknesses are: