Essay Canyon Ranch: Premier Destination Health Resort and Spa

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Introduction:
Founded in 1979, in Tucson Arizona, Canyon Ranch has established itself as a premier destination health resort and spa with a world leading reputation as being the early innovator in establishing desirable, personalized services that cater to the whims and needs of their customers. Through the reputation of their service model and attention to detail in offering well rounded services that pamper customers and guests of their resorts and spas, Canyon Ranch has built up a large base of highly satisfied customers through mostly word of mouth by their highly satisfied customers who’s demographic is one of high income and wanting the best in experience and customer satisfaction. As
Canyon Ranch has grown and expanded over
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Introduction:
Founded in 1979, in Tucson Arizona, Canyon Ranch has established itself as a premier destination health resort and spa with a world leading reputation as being the early innovator in establishing desirable, personalized services that cater to the whims and needs of their customers. Through the reputation of their service model and attention to detail in offering well rounded services that pamper customers and guests of their resorts and spas, Canyon Ranch has built up a large base of highly satisfied customers through mostly word of mouth by their highly satisfied customers who’s demographic is one of high income and wanting the best in experience and customer satisfaction. As
Canyon Ranch has grown and expanded over the years, it expanded operations geographically as well as through different service lines, including medical services that were offered as health and healing services. As services grew, the size of the specialized workforce at Canyon Ranch also expanded to meet the unique and personalized needs of its customers (Applegate, 2008). This growth made the task and efficiency of providing specialized services that customers had come to expect much more difficult and required repeated opportunities to gather data from their customers. Canyon Ranch was also slow to grow their technology infrastructure, lacked the ability to leverage point of sale transactional systems at the many retail locations that they maintained across their resort and

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