Capability and Performance Recommendations: Continuing Innovation Excellence at Microsoft

One feature that Apple offers that Microsoft doesn’t have is ITunes and an App store which offer customer to buy as much music as they want to be stored on their phone, iPod or computer or mac. This means that Apple appeals to a larger target group and can get more business. One feature that

One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.

Microsoft Corporation firmly pursues long term positioning strategy of differentiation that focuses on branding, quality service, software design and innovation as opposition to low cost strategy that centres on reduction of input costs and economies of scale. It is essential to notice that organisations that pursue differentiation strategy like Microsoft contain highly skilled employees that help in developing reputation of the organisation. Microsoft is one of the market leaders in software

| 2.1-Microsoft: alliance in advertising to reduce competition(41)2.2-Beating Google, Twitter & MySpace through capability of strong innovation and R&D(5)2.3-Launching new products & applications: more advanced & higher speed than rivals(19,20)2.4-Building barriers to entry & switching costs: establishing strong relationships, partnerships, strategic alliances such as with Microsoft for advertising & Skype for video chat(21,22)2.5-Talent acquisition by recruiting from competitors: David Fisher from Google(42)2.6-Facebook Platforms: tools for companies’ development(43,44)

Today, Microsoft is worth seventy-two billion dollars. Now, one of the biggest questions are “Microsoft or Apple?”. Many people prefer a Windows 10, but others prefer a

Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would

How soon we forget about some of the most ridiculous products made by the critically acclaimed technology company Apple. As good as they have been, and continue to be today, they have been known to create some head scratching products. I don't think this ever bothered Microsoft, though, and I am sure that they were laughing at every single one of these three failures.

Issue 03: The weak area of Apple Inc. is the fact that most of its products are all available in the market. Consumers around the world have many options to popular hardware and software devices and operating systems. Since PCs are the one that are

As the market evolved the differentiation came in the form of software rather than hardware. Technology firms looked towards the systems which operated the phone (McCarty, 2011), or Operating Systems. Operating systems, such as iOS, developed to become more and more customizable, a strategy which successfully rose brand loyalty. At first, applications were online developed ‘in-house’ by Apple to maximise the abilities of the smartphones and provide users with new and exciting abilities on one device, such as iTunes, which persuaded many not to use any other ‘inferior’ products. The competition between

Some argue that Apple should reinvent itself once again, and this time it should concentrate on software. Apple is gradually admitting that it can no longer afford to fight the Wintel system, the combination of Microsoft’s Windows operating system and the Intel processor. Apple’s new product introductions fail to attract many present non-Mac users — just 15 per cent of its revenues come from Wintel customers. (5)

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Microsoft undoubtedly is a great Fortune 500 company that licenses, manufactures, develops, and fortifies an astronomically immense slew of accommodations and products concentrated to computing through its many product divisions. Microsoft has risen to control the home computer market with MS-DOS, shadowed by the Windows platform. This organization has branched out in current years to involve themselves into not only the phone industry but withal the video game business with the Xbox 360, and in recent years Xbox One. (Microsoft, 2015) Predominantly in the 1990’s, experts struggled that Microsoft used illicit business practices, including endeavoring to put illogical restrictions on the misrepresentative advertising strategies. Both European Commission and the American Department of Equity discovered Microsoft was in contravention of antitrust laws. Branded for the company’s face-to-face hiring methods with obscure questions, countless ratings and studies were conventionally favored Microsoft 's variety within the organizations entire environmental impact. (Microsoft, 2015)

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Since 1991, Open Text Corporation has delivered innovative software that brings people together to share knowledge, achieve excellence, deliver innovation, and enhance processes. Its legacy of innovation began with the successful deployment of the world’s first search engine technology for the Internet. Today, as the leading global supplier of collaboration and knowledge management software for the enterprise, Open Text supports fifteen million seats across 10,000 corporate deployments in 31 countries and 12 languages throughout the world. As a publicly traded company, Open Text manages and maximizes its resources and relationships to ensure the success of great minds working together. For more information, visit www.opentext.com.

One of the competitive strategies for Apple Inc. lies in its string Sales and Marketing positioning all across the world tough its exclusive Apple stores or in the form of franchise stores. Another competitive advantage of the company lies in its Research & Development capability. This strategy has long been a source of competitive advantage to beat the competitive rivals, both in the domestic market (like Microsoft Windows operating System and Apple’s Macintosh), Google Inc. (Android mobile operating system and Apple’s iOS) s well as in the international competitors like South Korean giant, Samsung and Finnish mobile maker, Nokia Inc. (University of Oregon Investment Group 2012).