Quinte MRI, Inc. is a small international provider specializing in a variety of medical technologies including MRI. Quinte MRI’s founder, Dr. Syed Haider believes that the residents of smaller communities deserve the same level of health services as the residents of the larger urban centers. Quinte MRI is experiencing difficulty in meeting the expectations of 2 scans per hour. As a result, productivity is declining and they losing the referral of many of their colleagues. The process is creating
Quinte MRI Executive Summary Brenton-Cooper Medical Centre (BCMC) has outsourced its MRI operations to Quinte MRI, a seasoned and highly recognized MRI service provider. Unfortunately, after six weeks of operations Quinte MRI’s leased MRI machine is not meeting its expected outputs as projected and is causing concern to both Quinte MRI and BCMC which has begun to lose revenue via referrals away from its clinic. Further, BCMC’s reputation is now at risk which could result in additional loses
the background of the case: • State the background as you understand it • What business is Quinte MRI in? • What facilities does Quinte MRI have? Who are their customers? (ANSWER: physicians) • How long has Benton-Cooper been operating? How is business going? • Who are you in the case? (ANSWER: David Wright and/or Kevin Saskiw) • What is your role? • What is the service being performed at Quinte? (ANSWER: completed diagnosis) • How is it requested? How is it finished? • What is the “marketing
QUINTE MRI CASE 1. Who are the customers of the MRI? Quinte MRI serves three distinct client groups: - Hospitals seeking to outsource their diagnostic imaging services: they demand service reliability, access to the diagnostic equipment 24 hours per day, seven days per week and reasonable cost - Physicians wanting to be partners in an independent diagnostic imaging center: they expect cash flow, accessibility to the equipment and a strong relationship with their diagnostic imagining partner