Capacity and Demand Planning in Coca- Cola

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Profile of Coca-Cola Refreshments USA Briefly describe the line of business (product types etc.), noting the type of environment (MTS, ATO or MTO). Coca-Cola is an American multinational beverage corporation that was found on 1892 by Asa Candler and is a manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. Coca-Cola operate in a make- to -stock enviroment. This process can help to provide faster service to customers from available stock and lower costs considering Coke normally has a distribution process of bulk items. The customers buy directly from the available inventory. Demand management and distribution is therefore a fey focus.They use the continuous flow method of manufacturing. The products…show more content…
Coca-Cola 's Sales and Operations Planning Process is primarily focused on maintaining and improving forecast accuracy also including tactical market planning, customer order management, master scheduling and detailed weekly planning.S&OP were implemented at CCM (a regional division of Coca-Cola in France) when the plant was started in 1991.This typically involves a five-step monthly process comprised of : data gathering and review, demand planning, supply planning, meeting with patners and executives. monitoring and managing demand and supply in a product family and volume levels. S&OP pulls together and reconciles other separate, but connected business processes including strategic planning, sales and marketing planning, financial planning, detailed sales forecasting, customer order management, master production scheduling, distribution resource planning, and rough cut capacity planning. Face-to-face meetings cover four suppliers representing 71% of total juice volume. Volume changes are implemented based upon agreed-upon time limits within select time frames.Coca-Cola 's monthly S&OP process actually begins ten days before the month end, when preliminary demand data is updated based on the requirements from sister Coca-Cola divisions. This data is updated over the next two weeks as actual results occur. These meetings

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