Capital One Case Study

615 WordsApr 9, 20133 Pages
Case questions 1. What is their business strategy to grow profitably and compete over the long term? * Get customer data from whatever sources are available, loading it onto our systems and analyzing it * Put together products that will appeal to different types of people, by testing whether hypotheses are right, looking at the result of these tests, modifying the hypotheses and testing again, and so on * It is all centered around understanding and analyzing information * Capital One can address a much wider group of potential credit card customers, offering credit facilities to individuals who traditional card companies regard as high risk * To do so, it Aggregates as much data as possible on customers - from…show more content…
* I think these investments are justified because the information technologies/systems that used in Capital One is obviously useful for its success and other company can use its strategy as a
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