Capital One

This research paper will describe Capital One’s general environment, technology and political and legal segments, forces of competition, Predicting and addressing forces, strengths, weakness, opportunities and threats (SWOT) as well as resource capabilities.

There are 50 credit customers who were selected for the data collection on five variables such as location, income, size, years, and credit balance. In order to understand more about their customer, AJ DAVIS must use graphical, numerical summary to be able to interpret and better expand their business in the future.

What distinguishes Capital One from the many other companies that use and exploit information in their interactions with customers? How is this strategy different from other mass customisation strategies?

The company has recently made moves to build its retail banking business and its credit card business. In 2012, Capital One completed the purchase of ING Direct USA, a deal that added $80 billion in deposits to the company's balance sheet. It then added HSBC's US credit card business. This move added $28 billion worth of credit card assets to the company's portfolio. These acquisitions were substantial in nature - $9 billion for ING and $31.3 billion for HSBC (No author, 2012). They indicate that the primary focus for growth at Capital One is to build on its core businesses. Such expansion of its two largest businesses indicates that Capital One is more interested in focus there than in expanding

Ally Bank is the subsidiary of Ally Financial Inc., which is a different type of bank, unlike traditional banks, All Bank does not have a lot of branches and ATMs, and it just has only two offices. Ally Financial Inc. was mainly used for General Motor vehicle purchases as a independent department of General Motors Acceptance Corporation (GMAC). In 2009, GMAC renamed Ally Bank, Ally Financial offer financial services for insurance and purchases for automotive department, while Ally bank provide the highest-level service to customers at the lowest cost. So this cooperation make the Ally bank become the best one in their industry.

Technologies have allowed the banking industry to expand . Cell phones are now able to monitor consumer expenditures effectively and have become a new banking tool within the generation. Many opportunities arise with technology increasing. The banking institutions must be able to determine what future technologies may arise in order to be able to capitalize on that market. Recognition is essential during this time period for CIBC as they must maintain the technology consumers demand. The Canadian Imperial Bank is placed extremely well with a significant and assured customer base from the level of the government and the public sector business. Many government parties will do business with

The market mix may vary between different countries, only because the countries differ in their relative economic strengths. Some countries may differ in the timing of demand for various products. There are differences in promotions in different countries. The advertising will have to be translated in different countries. People in some countries are more receptive to advertising than others. Countries often have arbitrary rules on what can be advertised and what can be claimed (International Marketing). Firms will often try to charge high prices to subsidiaries in countries with high taxes so the income earned will be minimized.

Macquarie Bank has been recognised as one of the most prestigious banks in Australia and around the world. Macquarie was established in Australia in 1969, it began operations in Sydney in January 1970 with only three staff. Macquarie Bank first opened its doors for business on 1 March 1985 with a retail branch in Sydney.

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

In 1879, William Lemly opened Wachovia National Bank in Winston-Salem, North Carolina. It grew to become one of the largest banks in the Southeast. In 2006, Wachovia purchase Golden West Financial for approximately $25.5 billion. The purchase was finalized before Wachovia thoroughly examined Golden West's mortgage portfolio. Wachovia entered the mortgage loan market through the Golden West acquisition, and became Wachovia Mortgage. Once in the mortgage market, the number of mortgage loans to individuals drastically increased. Many of the mortgage loans were packaged with variable interest rates. These adjustable-rate mortgages increased the original loan amount, allowing Wachovia's to earn additional revenues from the

The industry that I have chosen to analyze for this paper in the banking industry. The companies which I have selected to analyze are Bank of America & Southeastern Bank. Bank of America will represent as the example for the company who has acquired and merged with other banks, and Fresno Southeastern Bank will act as the example for the bank who has never merged with a larger bank in any form or has been acquired. Both these banks offer similar products to their customers, for checking and savings accounts to home and car loans. They both offer investment products as well. Bank of America has a lot more products on a larger scale due to the size of their company, and the mergers they have made over their history. They operate worldwide

The quality and service experience the Discover provided is stability to effectively communicate with their customers. The most two important to things to stay competitive in the credit card industry is having the first new innovative ideal with in a business. Discover has recent introduce a new credit card called the Discover IT. A business should consist of using teamwork to build and creative environment where all members can be able to contribute their knowledge, skills and experience to solve problems with a company. Discover like to use there employee which are also there customer for feedback, so Discover know want the consumer want in a credit card The other most important critical for this company to stay competitive is always staying on top of new technology. Using soft skills with a company such as Adaptability to change Often time’s businesses tend to have growth, emerge and even globalize into large organization or use advance technology. Every individual must have the ability to change at Discover. Adaptability to change is life skill we encounter every day. It took a team of people at the Discover to come up with an innovative project. They had to understanding the process behind the idea of new card and also be able change from based on supply and demand with a company. Discover is just a Finance institution,

Commonwealth Bank is the one of largest Australian listed company on the Australian Securities Exchange. The bank is one of the “Big four” Australian banks, in the same league as National Australian bank, Westpac and ANZ which constituted for 77.4% of resident assets as at Sep 2010. This bank has had a strong revenue and increasing profit. (MBA Skool-Study.Learn.Share.)

As a large, multi-national financial institution, BAC / ML is at the forefront of the analytical revolution. In an interview with PriceWaterhouseCoopers (PWC) , Brian Moynihan discusses how technology can improve operational efficiency. This is a point that Davenport & Harris make in “Competing on Analytics” - that in today’s market, efficient and effective execution are one of the strategies that can pay off in separating a company from its competition. Mr. Moynihan further speaks to how big data analysis is one of the tools that can provide the intelligence needed to achieve some of their strategic goals. As one of the world’s largest banks, BAC/ML certainly has the funds and resources to bring this intelligence to bear - provided that

The statements below are the impacts of the internet on the competitive landscape of corporate banking: