Capital One Reflection

“A progressive success story.” Mallaby offers a few words from Jason Furman of New York University in description of the company so many know as

18 100% 19 20 21 creative Ingredients for enhancing innovation at work and approaches to innovation Obstacles to corporate innovation Barriers to effective decision making Concept: Areas in which people are creative Mastery 100% Questions 1 2 3 1. Ramona, a member of the innovation team at Buzzer Co., a beer manufacturing company, suggests that the company use the spent grain generated through the process of beer manufacturing to create commercial products.

Capital One has a long history of creating long standing relationships with their customers. They have achieved this through a complex marketing strategy, This strategy has propelled them forward, allowing for them to conquer feats unlike any other companies. Although this strategy has faced both its ups and downs, meaning it has undergone a multitude of changes throughout the years. Capital One’s marketing strategy has created both successes and failures, but with it’s growing nature will continue to strive for excellence, as shown from previous accounts.

The company has recently made moves to build its retail banking business and its credit card business. In 2012, Capital One completed the purchase of ING Direct USA, a deal that added $80 billion in deposits to the company's balance sheet. It then added HSBC's US credit card business. This move added $28 billion worth of credit card assets to the company's portfolio. These acquisitions were substantial in nature - $9 billion for ING and $31.3 billion for HSBC (No author, 2012). They indicate that the primary focus for growth at Capital One is to build on its core businesses. Such expansion of its two largest businesses indicates that Capital One is more interested in focus there than in expanding

Google, Inc. is a corporation that is known for innovation and amazing leadership practices. Google’s greatest innovation may actually be its managerial practice. Google is not led by a single CEO, but by a team that gives it immense strategic and management strength. (Nussbaum, n.d.) Engineers at Google are able to work on their ongoing projects 4 days out of the 5 day work week, and one day a week is designated for potential ideas of their own choice. (Sawyer, 2009) Google has innovation reviews, where each executive presents the most promising ideas from within his own division. The CEO is at these innovation reviews to listen to these innovative ideas. Another way to ensure that some of these ideas have the opportunity to be developed is to allow the engineers to work on these ideas for more than one day a week and in some cases full time. Allowing time to be creative and develop ideas is embracing the art of innovation and

4. What’s your interpretation of the company’s philosophy posted prominently over the door of its design studio? What does it say about innovation?

Describe something you did in the past month that required innovation thinking. Why do you think it was innovative?

Product Innovation – Innovation of new products had failed many times and MTI has lost reputation with Wall Street. This process had been placed on the backburner and when the CEO came on board there were only six products in the pipeline. Therefore, to be successful in the future, MTI needs to invest more in R&D and focus on delivering new products.

It has been such an exciting and growth filled 15 years for me academically, professionally and personally. I am currently the Chief Financial Officer at KPMG in San Diego. I was recently promoted to this position and I couldn’t be more excited for what my future at KPMG has in store for me. I have also recently been given the opportunity to lead a project with the goal of designing a new financial future plan for KPMG’s financial services. This project has presented great success and I have enjoyed working with my fellow colleagues.

2.2.6. Inspiring - Ensure ongoing Research and Development to differentiate the product and services with the competitors.

Jim Collins and his research team of 20 compared and contrasted how many companies made the leap to greatness and how other companies didn’t. Based on bundles of evidence and a large quantity of data, he and his team uncovered how

The company transformation from private equity ownership with an immediate shift of CEO marked new challenges for the company. The company has been going through rigorous changes to keep up with the strong

Q1. How has 3M’s innovation process evolved since the company was founded? Why, if at all, does 3M, known as the “hothouse” of innovation, need to regain historic closeness to the customer?

I am an open minded individual with a passion for creativity. In this ever-changing world, I believe creativity will allow me to foster new and innovative ideas, and effectively adjust to societal and organizational opportunities (Daft, 2012). Due to dynamic cultures in todays work environment, I hope to employ critical thinking that encourages ethical actions and accomplishment

Companies live and breathe innovation; or, at the terribly least, notice it basic to their success. Such companies are those that others ought to emulate for they recognize that to do business, as Peter Drucker prompt in an exceedingly recent Harvard Business review article, “Every firm—not simply businesses—needs one core competence: innovation.”