Capsim Debrief Paper

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We are team Baldwin, and we used two main strategies while playing Capsim. We focused on being broad cost leaders, and we were aggressive. During the practice rounds, we did not do well because of our lack of knowledge of the simulation and also did not really take the time to make appropriate decisions. When the real decisions started, we wanted to be broad cost leaders; dominant in all segments of the market, which included: Baker, Bead, Bid, Bold and Buddy. We were profitable, because we were competing against the other teams in all segments of the market. For this reason, we were able to compete against everyone and had captured 25.75% of the market share at the end of decision six. Additionally, we used an aggressive strategy; one of…show more content…
At the end of decision five, we paid off some of the short-term debt and had a balance of $20,000. Furthermore during decision six, we continued to meet our customers’ criteria in all segments in order to capture the market. We continued to invest in R&D, sales and promotions and TQM and paid off short-term debt. At the end of round six, our company was very profitable with sales of $311,484,788 and profits of $42,887,086. Since our company was mature and well established, we issued dividends to stockholders. At the end of decision six, the company’s stock price was $108.73. One of the few things that we learned from Capsim was how to work well as a team. We were able to unify ourselves and work through different problems and at the end become a profitable company. Additionally, one of the things that allowed us to be profitable and do well in the game was the fact that we focused on our company and not so much on the competition. After round one when we were not doing well, we invested all our time on trying to make our company succeed; we did not focus on our competitors. Because of this, we were able to focus on making the right decisions for the company. Furthermore, one thing that benefited our team the most was reading the manual the simulation had provided and becoming somewhat like experts on Capsim. The manual provides different

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