Capstone Assignment 4

1313 Words Mar 9th, 2014 6 Pages
Assignment #4
Me’Shaw A. Taylor
HwangJi Lu
BUS499
8/24/12

For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.

The merger I choose to research was the acquisition of Pixar by Disney. The merger between Disney and Pixar was a very successful one. They worked together in the past and their contract was running out after the release of Cars. This was the perfect opportunity and sensible move for these two companies to merge. The merger would allow the companies to work together conveniently. This merger was very
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A corporation that I choose that operates solely in the United States and has not been involved in any mergers or acquisitions would have to be Target Corporation. Target is an American retailing company that operates out of Minneapolis, Minnesota. It also is the second largest discount retailer in the United States (Barwise). Target also boasts a 33rd ranking on the Fortune 500 and a component of S&P’s 500. A possible acquisition for Target would be the addition of Best Buy. Best Buy has been struggling as of late and has basically become a showroom for items that people will go elsewhere to purchase at a lower price. Best Buy suffers for its lack of variety and people will rather go shop at places such as Target and Wal-Mart. Target could also benefit from this merger by acquiring Best Buy’s brand presence and experience in selling electronics and appliances. Best Buy currently operates too many stores, and is in a dire need of a stronger presence online and has a dwindling reputation of taking care of its customers. It would be a good idea for Target to remake its electronics sections into Best Buy mini-stores and utilize its strengths in customer service to strengthen these departments. Replacing Best Buy larger stores could be smaller Best Buy locations in smaller towns and more strategic areas with the backing of a strong Target- Best Buy internet presence. Target could also utilize Best Buy’s biggest asset Geek

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