Capstone Project – Critical Risks Assessment and Milestones Schedule

2118 Words Dec 4th, 2012 9 Pages
Capstone Project – Critical Risks Assessment and Milestones Schedule
Gloria J. Hines
Grand Canyon University: BUS 485 Strategic Management
November 13, 2011

Capstone Project – Critical Risks Assessment and Milestones Schedule

OUTLINE

I. Introduction

II. SWOT Analysis

III. Contingency Plans

IV. Preferred Timing and Objectives of Johnson’s

V. Conclusion

VI. References

Capstone Project – Critical Risks Assessment and Milestones Schedule Johnson’s Shoe Emporium & Repair Shop (“Johnson’s”) is a high-end retail shoe store for men. The store will sell dressy and casual shoes, ankle boots and other accessories for men. The purpose of Johnson’s is to sell non-athletic shoes of the highest quality so that
…show more content…
The shoe industry does not seem to be affected by the state of the economy as some of the other industries and it seems to be able to operate on lean overhead when compared to its competitors. The store is located in a downtown area where it will be available and easy accessible to the clientele it is trying to serve. At the present time, it is the only store of its kind within a 10 to 15 mile radius. Johnson’s is able to offer shoes made of genuine leather and not pleather, vinyl, or some of the other synthetic products giving their shoes superlative advantages over other shoes.
Threats
The use of substitutes in the footwear industry is very high because of the large number of companies and similar products in the industry. There is a great deal of rivalry and the customers’ bargaining power is high. If the store experiences a large demand for unusual small or large sizes not kept in stock and cannot fill these request within a reasonable time frame customers could stop patronizing the store. If competitors with similar business models locate in the same area this could pose problems for the shoe store. If Johnson’s misjudges the path of current fashion and over stocks shelves with the wrong products, this could cause problems in moving merchandise.
Contingency Plans
A business contingency plan is a back-up plan which will be instituted in case the original plan should not be successful. The purpose of the plan is to make it possible
Open Document