Capstone Wal-Mart Introduction Wal-Mart Corporation is one of the largest retail stores in the world. They serve customers in meeting their needs with low cost saving items. On October 31, 1962, Wal-Mart was founded and incorporated by Sam Walton in Bentonville, Arkansas. Mr. Walton went into business because he felt that items sold were too high for the average customer to afford. His focus was to sell products at low prices to get higher volume sales at a lower profit margin. He bought bulk products from different suppliers so he could incorporate savings into his pricing to lower cost for customers. Under the savings cost concept, Wal-Mart grew rapidly and surpassed its competitors in sales and generating profits. …show more content…
His vision has changed the face of retail and made Wal-Mart the top contender of retail stores around the world. The mission statement explains why a company is in business and what their intentions are for their customers. The mission statement for Wal-Mart states “We save people money so they can live better.” “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life” (Wal-Mart Corporate, n.d.). In my opinion the sole purpose of the existence of Wal-Mart is to produce a two-fold satisfaction for both customer and store. It equally accommodates both parties on a supply and demand curve. Wal-Mart understands the need for people to save money and have the flexibility to enjoy other things in life money can buy. Also, they understand their own need as a business to continue making profits. Reviewing the current stats of Wal-Mart (CNN Money), it is evident that they are meeting objectives of the people and the store. If Wal-Mart introduced brand name items, they would not be able to lower the cost for everyone which goes against what they stand for in accordance with their mission statement. Wal-Mart already has an established image, meaning that they have an image that captures the basic everyday needs. They are more focused on stretching the value of a dollar. The mission statement
Wal-Mart, founded by Sam Walton in 1962, is the world’s largest retailer and public corporation. It operates over 6,500 stores worldwide, employs 1.9 million associates, and serves more
Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last
They also decreased the prices of healthy foods to encourage customer to purchase them. Wal-Mart also developed a seal to place on healthier foods with nutrition information rating the levels of sodium, fat, and sugar content (“Paymar Communications”, 2010). The leading factor in Wal-Mart taking this initiative was to reach customers with an interest in a healthy lifestyle. With obesity on the rise across the nation people are becoming more conscious about what they eat and offering healthier foods, organic products, and enhanced labels on the foods will give the customer more options to choose from within the store. By reducing the prices of these healthy products Wal-Mart can increase their customer base, specifically those with an interest in a pursuing a healthy life style. Additionally this will ensure Wal-Mart is leading their competition and could be the benchmark for such companies as Target, K-Mart, Sears, and Costco. The factors influencing the organizations strategies are contingent on the need, not only of the customers, but also Wal-Mart’s increase in sales and profitability. Wal-Mart wants to ensure they not only have healthy customers but also that the organization will garner major gains in sales from these changes. The “Paymar Communications” (2010) website also states that through forging these initiatives, Wal-Mart has figured out a formula to be a good corporate citizen, give consumers superior bargains and still make tons of money; $14.3 billion in
Walmart is the largest discount retailer in the world. The company started out as a small chain of stores in rural towns. Walmart was founded by Samuel Walton in 1962. In the United States they employed the most workers. Walmart supply grocery store and automotive repair shop for customers. With this being one of the largest chain stores valUes and attitudes is very important in the workplace.
Wal-Mart evolved from Sam Walton’s purpose for great price and great consumer service. “Mr. Sam,” as he was known, believed in management through service. The principle that true leadership depends on willing service was the standard on which Wal-Mart was built, and drove the choices the business has made for the past 50 years. So much of Wal-Mart’s past is attached to the story of Sam Walton himself, and so much of our future will be deep-rooted in Mr. Sam’s principles. Sam's rivals thought his plan for a thriving business couldn’t be built around low prices and great service. As it happened, the company's achievement went beyond even Sam's hopes. The company went public in 1970, and the profits funded a steady growth of the business. Sam recognized the rapid increase of Wal-Mart not just to the low prices that fascinated consumers, but also to his staff of workers. He depended on them to give customers the great buying experience that would
Wal-Mart is a general merchandise discount retailer, which was incorporated in 1962. Wal-Mart’s history is based on one man, Sam Walton, who changed the course of retailing forever. Sam Walton first entered retailing when he was a management trainee at J.C. Penny Co. in 1940 in Des Moines, Iowa. After serving in the Army in World War II, Walton acquired a Ben Franklin variety store franchise with his brother James Walton in Newport Arkansas, until they lost the lease to the store in 1950. By 1962, when the first Wal-Mart Discount City was opened in Rogers Arkansas, both Walton’s were operating fifteen stores under the “Walton 5 & 10” name, and were the largest Ben Franklin franchisee in the
Wal-Mart was founded by businessman Sam Walton in 1962 as a small retail store in Arkansas, USA. From there it has grown to become the largest retail giant in the world. Ranked by Forbes 2000 list for 2011 as the 18th largest public corporation in the world, Wal-Mart is the highest revenue generating public entity in the world as of 31st January 2011, with gross revenue of 422 billion US Dollars (Walmart Annual Report, 2011). It is also noted for being the largest private employer in the world having just over 2 million employees serving in 8500 stores, in 15 different countries, under 55 different names, worldwide. (Daniel, 2010)
Wal-Mart was first opened in 1962 by Sam Walter as a retail store. It started out a five and dime store in Rogers, Arkansas and was called Walton’s. He opened this store with one goal in mind, to sale at the lowest prices possible, quality leadership and great customer services. He thought that his idea could change the retail industrial. Wal-Mart was built on a solid foundation that remains stable even after the death of Mr. Walton. Wal-Mart became the largest multinational retail store in America, with a grocery store and a pharmacy. There is a Wal-Mart in all fifty states and seventeen international states and has more than 2.3 million employees. This store
“Always low prices”, is the first thing you think of when you think about one of the most successful companies around the world, Wal-Mart. For years they stand as a well know company due to their everyday low prices and variety of products. Their mission statement is “Saving people money so that they can live better”. They have chosen their mission statement wisely yet there is a lot of controversy when it comes to this International Company.
When you talk about Wal-Mart the first thing that you have to remember is that they are the largest retailer in the world. Wal-Mart employs more people in the United States than any other company and is second only to the federal government in the number of employees that they have on the payroll. These are important facts to consider in that due to their tremendous size, Wal-Mart has an enormous
Wal-Mart, the big giant, the place where a lot of people usually do their shopping for the low prices and the variety of products were founded by Sam Walton. Walton was an entrepreneur with an innovative vision started his own company and made it into the leader in discount retailing that it is today. In fact, Wal-Mart is considered to be the biggest company in the U.S. and it has stores worldwide. According to PBS, “Wal-Mart employs more people than any other company in the United States outside of the Federal government, yet the majority of its employees with children live below the poverty line.”(www.pbs.org) In addition, Wal-Mart likes to portray itself as a seller of U.S. manufactured goods
The mission statement aims at markets by saying: "Wal-Mart is accomplished as a universal competitor." Wal-Mart has stores worldwide. They have conquered the international market. They are the number one retail-variety store in the world.
The vision for the Wal-Mart is that of just being the number one retailer in the world. Even break records on how much they earn a day due to this modern technology and service. Wal-Mart Smart will become the place that everyone goes to, because of their products, prices, and ease of purchase. The business model that has been working for Walmart started with their supply chains, and transportation efficiency. Just like the movie American Gangster Wal- Mart went straight to the producer of these products which cuts the middle man, which allows Wal-Mart to sell products at a very competitive price. With this innovative technology of focusing on speed of purchase, ease of purchase, which will lower the employees needed, will allow customers to reap the rewards by lowering our prices. This business model hits every aspect of business and will allow the retail store to function at a higher and more efficient rate, which will lead to a huge bump in profits and customer satisfaction. Customer satisfaction will lead to returning customers, which will in turn mean more revenue.
Ans:Wal-Mart,Inc runs a chain of large, discount department stores.it is the world’s largest public corporation by revenue. Walmart is the largest private employer and the largest grocery retailer in the United States. Walmart is one of the best known industries all over the world. Its concentration of a single business strategy is the basis of its success over the decades by this strategy without having to rely upon diversification to sustain its growth and competitive advantage. The leading marketing strategies of Wal-Mart are low prices, service and smile. However by adapting this strategy, it has risked itself by putting all of a company’s egg in one industry basket. While its global strategy worked elsewhere, the results were bad in Germany and Korea that Wal-Mart withdrew from those countries.
Wal-Mart is a beneficial corporation for America, it provides the best prices for consumers. " Wal-Mart's "everyday low prices" make the biggest difference to the poor, since they spend a higher proportion of income on food and other