Captivating Animal Commercial Essay

First, this commercial uses pathos. When pathos is used there is a lot of emotion that people feel when watching this video. The dog is very sad when the owner leaves to go out and drink with friends that night. After the owner left the dog just laid around the house and waited for the owner to walk through the door. The dog whimpering while waiting for the owner to return compares to a parent or friend waiting for someone to return home.

Emotional Appeal was used in the commercial too. The 3 dogs were cute and funny in the way they tried to get the doritos. The music is also entertaining

Cowboys Herding Cats did not make their product stand out because a viewer would not know who the commercial was about till the end and even then, the commercial had nothing to do with the company. The commercial does not accurately reflect the product because a viewer would not even know what the product is and would not even know it was the EDS company till they saw the end of the commercial. The advertisers made the commercial this way to entertain viewers and hope the viewer would look up their

Two techniques in particular are ethos and plain folks. Ethos focuses on the emotional reaction to a piece and how well the ethos is displayed determines the effect it has on others. The impression lasting is what makes it so powerful. This lasting impression is carried on by the technique called plain folks. This is incorporated by a normal woman helping these animals and this gives us the impression that we can help just as she has. This also emphasizes a lasting impression. This campaign connects to everyday values by connecting the emotion to our own lives and showing how it affects our lives. It is stated that in animal abuse cases, “64.5 percent (1,212) involved dogs.” (CNN 1). The commercial makes change

It continues with more videos of animals that appear to be injured and neglected. It fades to text that reads, “thousands were rescued last year.” The advertisement continues

Have you ever seen the ASPCA commercials where they show pictures of abused and neglected animals while the Sarah McLachlan song “In the Arms of an Angel” plays in the background? It is heart wrenching to watch and I always want to help those poor, defenseless animals. I took this opportunity to volunteer at the Town and Country Animal Shelter; a non-profit, no-kill shelter run entirely by volunteers serving eastern Nebraska and beyond. They are dedicated to providing a safe and caring living facility for pets in need until a loving home can be found, as well as helpful information for those wishing to rehome or adopt an animal. I chose this organization because they are a no kill shelter and they take in animals of all different sorts.

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

To start with, in the first couple of scenes of the commercial, an animal is following a person around. In the following scene, two people come face to face and they talk about the animal’s name. Then, there is a flashback scene explaining the name of the animal. Towards the end, the commercial advertises its product with an animal in different ways. At the very end, there is a flashback scene of a human and an animal.

The Humane Society of the United States, HSUS, has released many commercials to show the terrible conditions that some animals are subject to live in. These commercials also promote the need for people to adopt from shelters, and give these animals a second chance at a better life. This commercial in particular shows singer, and 3rd place contestant on “The Voice”, Christina Grimmie, playing the piano, and singing her version of Bonnie Tyler’s “Holding Out for a Hero”. As she sings, many pictures and videos of animals being rescued from their terrible conditions play on a screen behind her. This commercial definitely pulls on the heart strings of animal-lovers by using the rhetoric devices of ethos, pathos, and logos in a very subtle, yet precise way.

During World War II, the Allies sought to reign in some of the chaos of international transactions. Problems, to that point, were myriad; currencies and economies were not well-equipped to handle the rapid globalization that was underway. Little regulation meant ample room for abuse, like aggressive devaluation of a country’s currency, along with the less nefarious but equally damaging shocks in the newly-interconnected markets. “Beggar thy neighbor” policies, most of them ultimately landing on Germany’s doorstep after World War I, played a major part in precipitating World War II.

 I chose to write about novelists who portray realism. In this section of the book I learned several different characteristics about these authors and why they wrote the stories they did.

Back in the year 2014 the percentage of immigrants living in the U.S. was 12.9 percent and this number has been doing nothing but increasing. As a result of that it means that the population is increasing as well. An increase in population means an increase in the government spending, which is hurtful to the economy. In order to provide citizens with social services and benefits it cost a lot of money. In fact according to the Center on Budget and Policy Priorities last year the government had a 485 billion dollar deficit most of which they got from borrowing after they had spent 3.5 trillion dollars. Out of the 485 billion dollars 11 percent went to Safety Net Programs, 18 percent went to Defense and International Security Assistance, 24 percent

The color gives a fun an youthful appeal. The heading is a supposed quote from the pup stating, “I enjoy licking faces. And toilets’ -Koji.” This ad also has a slightly medical appeal as it has the medical cross right at the top of the advertisement. This ad appeals to logos in the fact that it is promoting a product that boosts the immunity of your pet because “dogs will put their mouths on anything” and “every dog has his can” so this ad is saying that in order to protect your dog, pick this product, and that you can pin point which food to buy based on the buyer’s dog’s specific needs. This ad also appeals to pathos as it mentions that this food is going to not only be tasty for your dog but also have the healthy ingredients needed in order to protect them, letting the buys know they are making the right choice fro their animal by buying this product.

Animals which are used in advertisements usually don’t have any or much relevance to the products being advertised. An example of this is the adverts for Dulux Paint, which uses an Old English Sheep dog in their adverts. They have used this breed of dog in their adverts since 1961 because this breed of dog has been used for so many years people associate it with the Dulux Company. The adverts catch people’s attention and as the dog has no relevance to paint products and therefore people will discuss the adverts. Another example of animals having no relevance to the product in which they are being advertised is the Andrex adverts,