Supplementary Service Essay

The second service targets the enticement of new customers while also catering to loyal customers. This service would consist of

Service innovation. Customers are open to increasingly outsourcing supply chain and logistics activities to third parties. Flexible and innovative solutions are highly important to gain and retain profitable market share.

1.1 Communicate to customers their organisation’s service offer, how it balances organisational and customer needs and how it meets customer expectations

Support services are the services a company gives the customer after they have purchased a product. These services are based off of the wants and needs of the customer and must evolve in order to be a part of the competition (Kotler & Keller, 2016). It is important for a company to pay attention to the wants and needs of the customers as those are the criteria they use to make purchasing decisions. Customers usually have three criteria they worry about when considering product support; reliability or failure frequency, downtime, and extra costs (Kotler & Keller, 2016).

Offer a wide range of services (optional). This could give you a distinct advantage over those who offer only one or two types of services. Many clients prefer to

This section of Service Development Bid on improving access to “rescue therapies” for COPD patients with infective exacerbations through a community pharmacy led service aims to present the way the outcomes of this development will be evaluated. Furthermore, it presents the key challenges of plans for evaluation and strategies to address them. Early consideration of evaluation during the process of service development allows for collection of baseline data to which the service impact can be compared to. Furthermore, delayed evaluation planning can result in assessment of limited outcomes available through an already running service instead of desired outcomes of the development (NHS Wirral Research & Development Team 2011).

Existing services can be purchased and implemented quickly within the SOA. This increases our capabilities and ensures we stay caught up with the larger firms. In essence this can level the playing field providing valuable resources and systems.

Customers who want to extend their service-level can get this because there is a way for O&M to price a higher service-level ­

Having other support systems in place, such as for the supply chain and human resources, allows for management to effectively manage more business procedures online and reduce overall paper, gather better information for decisions and makes the organization to gain a competitive advantage (O & Marakas, 2008).

As a retailer of office products and services, we commit ourselves to offering extensive component of services to satisfy our market.

Goal: Provide technological features to achieve a more convenient and friendly service, suited to the customers and their needs.

Tangible goods, or rather manufactured goods, have been the dominant medium of exchange for centuries. However, recent decades have proved that it is no longer the case as there has been a prevalence of being service oriented (Vargo and Lusch, 2004:1-2). Services, as defined by Vargo and Lusch (2004), are  “the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself (p.2).” Utilizing services gives businesses an edge, a competitive advantage, particularly in an evolving competitive market, something which Metalfrio is definitely part of (Vargo and Lusch, 2004:9).  Those businesses that learn to adapt tend to do well. In addition, Vargo and Lusch (2004) write this shift to services is also a shift from producer perspective to a customer perspective (p.2). Thus, it leads to more of a collaborative effort where co-creation leads to adding value to the service rather than a product having value (Vargo and Lusch, 2004:6). Also, customers rather develop relationships with those that can provide a range of related services over an extended period of time, thus allowing businesses retain their clients for the long term (Vargo and Lusch, 2004:13). Overall, service oriented marketing is a direction that businesses should be headed towards to ensure that they can remain relevant and competitive in the

Service is a word used constantly.  The word service has an impression on many people.  For example; people who work as lifeguards view their work as a service to the community.  Naturally, based on working as a lifeguard their definition of service would be an action beneficial to the well-being of others.  Not surprisingly, a similar definition was found in the Oxford English Dictionary (OED).  Service is described in the Oxford English Dictionary as "the action of serving, helping, or benefiting; conduct tending to the welfare or advantage of another; condition or employment of a public servant; friendly or professional assistance."  Furthermore, in Webster's Ninth New Collegiate Dictionary, service is

to provide efficiency and custom tailored to deliver what the needs of the customer are. The

2. Flexibility increase speed of response - being able to give fast service for customers depends on the operation being flexible. Flexible operations speedily transfer extra skilled staff and equipment to the urgent conditions and emergencies will provide the service