Car Industry: Swot Analysis

1670 Words Mar 6th, 2011 7 Pages
SCMS Journal of Indian Management, April-June, 2010. 67
A Quarterly Journal
A c o n s u m e r ' s d e c i s i o n d e p e n d s o n t h e i n t e r p l a y o f m a n y f o r c e s o r s t i m u l i . P r o d u c t o f f e r i n g t h r o u g h s o m e p r o m o t i o n a l m e t h o d s i s t h e i n i t i a l s t i m u l i . T h e m a r k e t i n g a n d e n v i r o n m e n t a l s t i m u l i e m e r g e f r o m c u l t u r a l , s o c i a l , p e r s o n a l a n d p s y c h o l o g i c a l f a c t o r s . T h e c u s t o m e r s j u d g e t h e d e a l s i n s e v e r a l w a y s . T h e r e p u t a t i o n a n d t e c h n i c a l e x p e r t i s e o f t h e m a n u f a c t u r e r, t h e q u a l i t y o f s e r vice and
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Initially these producers had obtained licensed technologies from the UK, Italy, and USA then each had a very small output level. During that era car manufacturing was licensed, expansion was restricted; there were quantitative restrictions
(QR) on imports.
Since the liberalization era, much water had flown through and currently, though several major foreign automakers like
Ford, GM and Honda have their manufacturing bases in India;
Indian automobile market is dominated by domestic companies. Maruti Suzuki is the largest passenger vehicle company and Tata Motors is the largest commercial vehicle company while Hero Honda is the largest motorcycle company in India. Other major Indian automobile manufacturers include Mahindra and Mahindra, Ashok
Leyland and Bajaj Auto. This study makes a maiden attempt toward evaluation of the maker of the cars and the service provided by dealers in the customers’ perspective in order to determine the factors that contribute to their perception.
Objectives of the Study
1. To study the SWOT factors for car manufacturer;
2. To study the SWOT factors for service provided by the dealer; 3. To deter mine the contributing factors toward perceptual ranking.
Method
The study was conducted from April, 2005 to April, 2008 in
Coimbatore city of the State of Tamil Nadu, India. This study is based on primary data. The primary data were collected through Questionnaire from 712 respondents, using simple
random
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