Car Marketing And Driving Towards Sex

Advertisements are everywhere, combining images and words together to create a message to sell a product. The initial impression is that the advertisers are just trying to sell their products, but there often seems to be an underlying message. It is often heard that “sex sells.” So, many advertisers will use beautiful women and men in their advertisements to try to market a product. The hope is that “sex will sell,” and people will go out and buy what the ads are selling. There are many advertisements and commercials that use this approach. Prime examples of this are the advertisements for Orbit Gum and A Diamond is Forever. Also, the commercials for Levi jeans use sex to promote the sale of their brand. As a way to

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

Being in a spiralling economy, the automobile industry must step up their games to produce attractive advertisements. Creativity is crucial to attract potential buyers and gain more sales. To target specific prospects through ads, the automobile industry usually apply rhetoric concepts to enhance their product’s appeal in every way, and not just purely on the automobile designs. As men are the main target audience, car ads are usually being advertised as appealing and dangerous. Nevertheless, there are other important aspects to be highlighted as well, which can be perfectly marketed with certain rhetoric aspects. Although automobile ads always target the male audience, the industry also understands how partners or family can influence in purchase

As stated by Fite, Fite, Mcelwee, Neal, & Smith (2000) sex in advertising can be viewed as unacceptable and poor in taste by some viewers and acceptable or essential to others. The debatable issue of does "sex sell" has become a great importance to society as well as the advertising companies. Random students at Northern Kentucky University were interviewed by Fite, Fite, Mcelwee, Neal, & Smith (2000), about there opinions of the use of sex in advertising. The students had several different opinions, here are a few examples:

Steve Craig, in his article Men’s Men and Women’s Women especially define how different sexes in advertisement can influence a particular audience towards a product; one stereotypical method he describes is “Men’s Women” (Craig).One such ad using sex appeal, and a basic structure of “Men’s Women” to bring in customer was made by BMW in 2008 to sell their used cars. BMW, which is a world-renowned company known for its performance heavy automobiles, targets a male audience by comparing a gorgeous woman to their cars.This ad by BMW, who no doubt make amazing cars, degrade women through its message, and it enforces Steve Craig’s “Men’s women” tactic, but this ad also goes a step further and displays the ever-present patriarchy in advertisement overtly.

An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the industry become too sexually explicit?

Despite the fact that many men continue to deny that women are objectified, being viewed as an object created solely as a means of pleasure for men is a reality for anyone who was born biologically female. Proving that women are considered less valuable than men is the statistic that women make only 70% of what men in a similar career earns (Ravelli & Webber 214). The sexaul double standard contributes to this idea as well which means that women who engage in sexual activities are “promiscuous” (Ravelli & Webber 237) or “whores” (Ravelli & Webber 237) while men who behave similarly are “Studs” (Ravelli & Webber 237) and women who do not engage in sexual activities are “virgins” (Ravelli & Webber 237) or “Madonna’s” (Ravelli & Webber 237). There are only two portrayals of women and both of these refer to her sexual activities. There are also outrageous definitions of beauty portrayed in the media to

According to the article, Why Sex Sells...More Than Ever, “Using sex to sell everything from alcohol to banking services has increased over the years: 15 percent of ads studied used sex as a selling point in 1983. That percentage grew to 27 percent in 2003,” (Why Sex Sells…). And we can assume percentages went nowhere but up from there. Having ads sell on sex appeal is not only happening in the United States of America, but all over the world as well. “In 2003, as with previous years, approximately 30% of all complaints to the Australian Advertising Standards Board related to portrayal of sex/sexuality/nudity and for the past four years this has been the most common issue prompting complaints,” (Beer, Boats, and

Society celebrates when a man has sex for the first time and pushes them to continue, but harshly critiques women who fall on either end of the binary. When a woman chooses to wait to be intimate, she’s labeled as childish or a prude, but if she speaks too confidently of her sexual feelings she’s seen as impure. Angi Becker Stevens addresses this discrepancy between men and women’s sexuality, as well as infidelity, in her article Should Feminists Be Critical of Compulsory Monogamy? by critiquing how the act of a male engaging in cheating is viewed as more acceptable by society than a female participating in similar acts. She explains, “When men break the bonds of monogamy, they are seen as giving in to their base, masculine nature. But when women commit infidelity, they are viewed as not only betraying a partner, but betraying their virtuous, sexually pure gender role as well”. Stevens would critique this fraternity boy’s picture by first deconstructing the caption. The idea of leaving “with everything except her dignity” could carry the implication that the girl is lacking loyalty and cheated on her significant other, or the suggestion that her purity and reputation have been

The image of the family in the ad is something that men’s can relate to. The projection of the picture makes it look like the family is tries to convince the husband to buy this new car. The image implies that this new car is what every man is dreaming of having. Furthermore, this advertisement is aimed at the middle-class, ad insinuates that is affordable, and gives more miles for gas than any other car. Behind this image of the Father and the important man the car is also presenting as a family carrier, as the vehicle for everyone, driving by the father. It is a tool for the family, a tool that all the men know how to use it, according to the meaning that are presenting through the

The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual innuendos on children, causing body dissatisfaction among youths even adults and it also attracts negative backlash on the companies that use it. It can attract the wrong kind of attention and sometimes it won't lead to the company becoming a bigger and better brand.

Advertising is a billion dollar market with a sole purpose to persuade the consumer to purchase some type of product or service. Companies use many different methods to convince the public to spend money on their products with most of their advertising focused around the idea of “sex sells”. This idea promotes a hunger in the consumer for gaining personal pleasure or acceptance of sexuality by the eye catching effects of publicly baring flesh. These ideas are promoted through TV commercials, billboards, magazines, radio ads, or any type of media targeted at the mass majority of people. Every where a person looks there seems to be some type of advertising based on sex. The illusion of making one feel they want, need, or cant live without

The use of sex in advertising may create unrealistic ideals for men regarding women, however, it is a powerful tool for selling products. Through the years advertisers have shown through their advertisements that sex does sell products. Especially when selling to the male viewers. Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction (Taflinger). Sexual desire is an instinctive reaction in animals, and a person?s perception of a suitable mate is the basis (Taflinger). That perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for

Subaru Canada is selling a new type of car advertisement which shows deviance to societal norms by changing the image of what people think is sexy. Sex sells is a long standing phrase that can be used to define the advertising industry and before this commercial was released many manufacturers marketed “sexy” car advertisements using Sports Illustrated swimsuit models or models of a similar stature. Subaru in lieu of the sexy bikini models has chosen to express their individuality by chosen a cultural representation to poke fun at traditional advertising.

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain