Car Rental Agency Business Plan

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

2.Give a customer profile using demographics, psychographics, geographic, and behaviors of your market segment(s)-The customer profile in the area that my business serves have a diverse and huge demographics so that means there is lots of different culture and ethnicity. The family size in these areas is fairly big. The psychographic in these locations have a different personality, for example some can be really rude and then some

The business plan is intended solely for informational purposes to assist you with a due-diligence investigation of this project. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projects that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are of course, not guaranteed. The contents of this plan are confidential and are not to be reproduced without express written consent.

Customer profitability was a determinant used for segmenting and targeting, studies were done on customers’ likes, dislikes and types of products they would benefit from and models were developed to determine their propensity to buy.

Enterprise Rent-A-Car has started its operations in 1962 by establishing and successfully developing a new niche in the car renting industry. The business had strictly focused on replacing local citizens’ cars due to repairs. Later on Enterprise started to serve two additional segments, leisure & discretionally rentals and business rentals. Newly launched segments were successful; however the main focus of Enterprise continued to be the initial business stream – the Replacement Rentals. This business section takes up 78% of Enterprise’s resources, which enables the company to capture approximately 55% of the US replacement rentals market share. Yet, the total replacement Rent-A-Car

MMS Rent-a-Car, based in Atlanta, Georgia, has outlets at major airports and cities throughout North America. Founded by CEO Elena Markum several years ago, it has seen fast growth over the past few years, mainly because it offers quality service, fast, at convenient locations. MMS is highly competitive, able to offer cars at slightly lower rates than its competitors because most of its airport facilities are located near but not at the airport. A keen user of information systems, MMS tracks competitors’ prices, stored in a large data warehouse, through its Web-based

The customer analysis is the depth analysis of the end-users; this entails all of the characteristics of the customer. These characteristics include the following:

With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.

As mentioned, the U.S. economy has seen a positive shift in the last few years. According to Janet Yellen (the Chairman of the Fed), "the private sector has created 7.8 million jobs since the post-crisis low for employment in 2010." Additionally, housing seems to have turned a corner in which construction, home prices are all up significantly, and as I mentioned earlier, housing was a large sector that was impacted during the Great Recession and the loss was staggering ("The U.S. Economy"). Another area that we are seeing tremendous growth is within the auto industry. The auto industry has made an incredible comeback with domestic production and sales back to near pre Great Recession levels. Our economy today is showing the unemployment levels down from a peak of ten percent, and has reached the point of full employment once again. According to Jared Bernstein of the New York Times, "Last month the national unemployment rate fell from 5.9 to 5.8 percent" thus showing that we are back to full employment according to what I have been taught in class, though I am finding some dispute over what numbers should be considered full employment. Nevertheless, our economy is showing a real growth in helping fellow Americans get back to work. In addition to unemployment decreasing we are also seeing a decrease in inflation. According

Used car market was a huge market with attractive growth opportunities during 1980s. It was estimated worth $ 375 billion market. Competition was so deeply fragmented that no single dealership could claim more than a few percentage points share of the used car market in any locale. New car dealerships were the largest sellers of used cars. 65 % of late model, used vehicles were sold by 21,800 new car dealers through out United States. However most of these new car dealers considered used cars a secondary business. The remaining 35 % was a mix of independent used car dealers and private sales. Between 1985 and 2001, the year over year change in used units sold averaged less than two percent up or down.

Ford’s F-Series experienced a 46% drop in sales for 2006 compared to 2007, making a once most wanted truck in the United States almost abandoned by the consumers. The second and the current recession that began in 2007 brought a new wave of impact on the auto industry. At the time banks were more flexible with approving loans and the interest rates were low which attracted a lot of consumers into the housing market. Since many of them were not able to afford it, eventually they turned to foreclosure leaving them with debt and no credit worthiness; thus, banks started raising the interest rates on auto loans. But foreign competition, higher oil prices, and higher interest rates were not enough to destabilize the auto industry on such a scale; it was the recession that shocked it the most.

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Bradley Stonefield you have indicated that you are looking to open a small business in Austin, TX. The industry you would like to break into is the limousine service with an employee base of approximately twenty-five persons for your first year. We have put together a business plan that includes a market evaluation of compensation, a compensation structure, a market position, a performance incentive pay, compensation / benefits strategy, and the laws that will be relative to benefits and pay for your company. These suggestions will help you get started in business venture and help you get you started for success.

OnSite Marketing, Inc. (OMI) aims to provide advertising, marketing, and public relations services to targeted business environments in the Automotive Aftermarket industry. OMI intends to leverage the thirty plus years that co-owner Steve Crain has in the automotive arena, especially as it related to his position as the Director of Marketing for SEMA (Specialty Equipment Market Association) where he helped SEMA, the non-profit organization that is the core of the Automotive Aftermarket, market and grow their trade show into the industry’s largest trade only show. SEMA afforded Steve Crain the networking goldmine that continues to follow and serve him today. OMI’s plan seeks to generate company sales and