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Carc Bibs Case Study

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The target market for the CarC Bibs is: parents, and the top five car seat manufactures: Britax, Diono Radian, Chicco, and Evenflo Tribute, they all make seats for children newborn- children up to forty-five pounds. They offer everything for a child’s travel comfort and needs except bibs of any kind. Then of course there are the specialty stores: Babies R-US, Buy, Buy Babies, Burlington Baby Depot, Macys Baby Department, JC Penny’s Baby Department, Sears Baby Department, and children hospitals, daycare centers with their own buses, all of these institutions can benefit from the CarC Bibs and the competition will have need to improve on their oversize bibs. Why, because the CarC Bibs are reinforced and by protecting the buckles of car seats

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