Cardon: Chapter Summary

Decent Essays
n our reading this week, Cardon discusses the matter of using effective attention-getters in business communications as a means to captivate one’s audience right from the get-go. This is crucial, because it can be easy for someone to get bored with the message from the start, and, if that occurs, he or she could easily end up missing crucial details the message contains. In Table 14.1, Cardon provides examples of seven different kinds of effective attention-getters that can be used within one’s business communications, and two of them stuck out to me as being pretty similar – rhetorical questions and vivid examples. However, as I read, it became apparent why Cardon chose to separate them into their own categories, as they each had their own
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