Cardon: Chapter Summary

Our teacher, Mrs. Hetrick, provided the answer to our question: “These essays could have easily been generated by a computer program. They tell me nothing about yourselves; why in the world you are telling me all of this? You need to make me care about the message you are conveying, otherwise, your writing is useless.” She then told us that while we were all communicating in the proper format, we had failed to take into consideration whom our audience was. In order to truly persuade and influence our audience, we had to do more than place complicated ideas into a grammatically immaculate sentences; we need to show the audience why they should care about our writing; otherwise, they will just lose interest. I realize now that this experience provided a stable foundation for what I consider to be an example of passionate rhetorical ability, which helps me reflect on what authors Wallace deems as “good” through their rhetorical strategies.

In the first few pages of Chapter Three, Kingsolver talks about heirloom vegetables and says “these titles stand for real stories.” What is meant by the title is heirloom plants give off seeds that end up being saved and used for many generations (112). Those seeds have history behind them; family stories that span over several years. For example, on page 144 Kingsolver talked about this heirloom seed exchange in Iowa where one of the founders’ grandfather left a pink tomato plant that his parents brought from Bavaria in the 1870s. The seeds are comparable to a family heirloom. Both get handed down from generation to generation and have a story of what the meaning of the object is and how it all got started.

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

Rhetoric is the art of using language to persuade an audience. Writers and speakers often use rhetoric appeals. Aristotelian Rhetoric appeals are used in arguments to support claims and counter opposing arguments. Rhetoric used four different approaches to capture its audience’s attention: pathos, logos, and ethos. Pathos bases its appeal on provoking strong emotion from an audience. Ethos builds its appeal based on good moral character of the writer or speaker and relies on good sense and good will to influence its audience. Logos persuades its audience through the use of deductive and inductive reasoning. The kiaros approach requires a combination of creating and recognizing the right time and right place for making the argument in the

What is it about some people that make others just stop whatever they are doing and listen to their words? Well, it is more than just magnetism, it is strategy. There are many tools and techniques to employ when writing or speaking to connect with one’s audience. Ethos, pathos, and logos are a simple but effective representation of these techniques. In her passionate TED talk, “The Power of Introverts”, Susan Cain employs many rhetorical strategies that allow her to connect with her audience and make her talk more powerful.

In the radiantly written piece “The Company Man,” by Ellen Goodman, Ellen deliberately singles out the classic, hard-working men of the 1980’s society, such people tend to be overly engaging in the idea of prosperity, as well as wealth. With prosperity they forget what is really important in life and lose sight of who they are. Throughout the years, rhetoric is becoming a word that is more frequently used according to Gaurav Rai. Rhetorical essentially means that it concerns, writing and speaking and is a way to persuade or influence the audience. Within the short story, “The Company Man,” Ellen Goodman incorporates rhetorical techniques to convey her attitude towards Phil.

Bitzer gives 7 conditions to determine if a rhetorical situation exists. Based upon Bitzer’s seven fold criteria model, Paul’s letter can be classified as a rhetorical situation. It also can be classified as a rhetorical situation because it contains an exigence, and audience and constraints, the constituents of a rhetorical situation. Paul crafts this letter in response to his situation and uses rhetoric to persuade his audience to a certain course of action.

Mia, I do agree with your reasoning behind the incorporation and significance of different rhetorical appeals when it comes to a variety of technical communication forms. However, I do believe that "each appeal is as important as the others" despite the heavy use of a single one in a form of technical communication ("Reading: Rhetorical Triangle"). In your example focusing upon art, it is apparent that the rhetorical appeal of pathos is used to emotional grasp the viewer and "establish a 'relationship' with an audience' since art is often regarded by artists as a method to express themselves to the world. However, as viewers and appreciators of art there are often times that we do look upon the artist's appeal to ethos to determine the validity

Rhetorical phrases can be used in an infinite amount of ways. Of these ways, many are ineffective, while others are on the opposite end of the spectrum. Additionally, only a select few were able to catch those effective usages, and of these people are Dr. Martin Luther King, Jr., Cesar Chavez, and Robert F. Kennedy. In many of their passages, these outstanding speakers and writers use many valuable phrases to help convey their points to the audience.

James Pennebaker’s text, Ignoring the Text, Celebrating the Style, is an interesting read that applies psychological concepts to derive a message from a text. He places an emphasis on style rather than context as the contributing factor in delivering a message. The text starts by using an example of a study of students’ interpretation of a picture. He illustrates how we can naturally derive the characteristics of the student based solely on the way they choose to speak. He argues, and provides proof, that without stealth words context itself would be worthless. Most impressive is Pennebaker’s examples of application. He explains how presidential hopeful, John Kerry, lost public favor by using an incorrect ratio of “I” to “we” words unlike his

In Campano’s chapter one, we are introduced to the community literacies project, an ethnographic and participatory action research initiative at St. Thomas Aquinas Parish. This local parish supports a community rich with multicultural perspectives, and multilingual traditions. As the name implies, one of the major goals of this project was to investigate the various forms of literacies available throughout this diverse community and explore the opportunities they provide to respond to their absence of power in their various positions of precarity as a result of immigrant or socioeconomic status (Banki, 2013). The chapter opens by emphasizing a strength based perspective as opposed to the dangerous deficit mindset, that is often heard in discussion of minority populations. This asset-based mindset is vital to both this type of research undertaking as well as engaging community

The protagonist is Kelsey Devereaux who thinks himself bound for officer candidate school is instead assigned by a whim of the government to the destroyer USS Caron. Then he is sent to watercourse where the Caron is hit and crippled. The Caron's engine's are knocked out and it is forced to ride the ocean stream to Australia. The antagonist is The Captain of the Caron, who is teaching him how to be a “better sailor”. Other important characters were; Rudy,Clare, and Jesse.