Cardon: Chapter Summary

In the first few pages of Chapter Three, Kingsolver talks about heirloom vegetables and says “these titles stand for real stories.” What is meant by the title is heirloom plants give off seeds that end up being saved and used for many generations (112). Those seeds have history behind them; family stories that span over several years. For example, on page 144 Kingsolver talked about this heirloom seed exchange in Iowa where one of the founders’ grandfather left a pink tomato plant that his parents brought from Bavaria in the 1870s. The seeds are comparable to a family heirloom. Both get handed down from generation to generation and have a story of what the meaning of the object is and how it all got started.

Every piece of writing has a purpose, whether it be to entertain, inform, or persuade. Many pieces that successfully achieve their purpose use audience appeals to gain the readers confidence. One well-known example is the United States Declaration of Independence. In Thomas Jefferson’s Declaration of Independence, ethos, pathos, and logos are all used to create a persuasive document.

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

Bitzer gives 7 conditions to determine if a rhetorical situation exists. Based upon Bitzer’s seven fold criteria model, Paul’s letter can be classified as a rhetorical situation. It also can be classified as a rhetorical situation because it contains an exigence, and audience and constraints, the constituents of a rhetorical situation. Paul crafts this letter in response to his situation and uses rhetoric to persuade his audience to a certain course of action.

In the article there were many rhetorical strategies. The ones that I feel stood out the most are atmosphere, imagery, and exemplification.

A rhetorical question can be an effective persuasive device. Louv presented the idea that technology is interfering with man's bond with and love for nature. After closing his anecdote to begin a new paragraph, Louv starts off asking "Why do so many Americans say they want their children to watch less TV, yet continue to expand the opportunities for them to watch it?" Rhetorical questions can be very powerful because it is subtly influencing the kind of response one wants to get from their audience. This question forces the readers to consider where they stand on the issue.

Through any given text, whether it be an advertisement or essay, authors tend to include some rhetorical strategies. They are usually meant to appeal to the audience. Some of these pieces include an advertisement for Dodge and the Girls Scouts as well as Queen Elizabeth’s “Speech to the Troops at Tilbury.” Although they aren’t the same thing, they follow the same example: Appealing to their audiences through the use of ethos, pathos, and logos. They do this by using very exotic phrases (mostly the Dodge one). For example, in the ad for the Girl Scouts, they use ethos, pathos, and logos to appeal to things female children may find interesting. To start out with, they use a rhetorical question: “What did you do today?” They then go on to list a series of exciting activities

The art of writing is at times concrete and precise, while at other times it is abstract and perplexing. Regardless of the mood or style a piece of writing creates, the majority of speakers want to appeal to their audience. This desire to please is usually associated with three rhetorical appeals: ethos, pathos, and logos. These terms are important tools for persuasion created by Aristotle; he stated that if we believe a speaker is honorable and good, we are more inclined to listen and take what he or she is arguing more seriously. Using different appeals to hook an audience is clever, and to successfully persuade an audience is a skill that some spend their lives perfecting, especially when their argument will be critiqued and exposed to the general public.

Modes of persuasion are rhetorical appeals used in writing to persuade an audience (Worthington 58). The rhetoric appeals are divided into three categories; ethos, pathos and logos. Writers and speakers alike must have the ability to use the three appeals within a text to persuade a particular audience. Ethos refers to the author’s or writer’s credibility. The writer or the author has to establish his or her credibility for the audience to consider his or her views. Pathos is appealing through the audience’s emotions. As an author or speaker, it is important to create a certain sense of curiosity and imagination in the audience’s minds in order to have them identify with the speech’s or text sentiments. Logos is the most important of the three

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

SWA#3 Audience: Rhetorical refers to language used to persuade, inform, or entertain. The rhetorical situation is the circumstances, or medium used to persuade, inform, or entertain. The rhetorical situation of this paper is an explanatory easy, used to inform my audience of my contribution, interaction, language usage, and how my role influences my discourse community. Based on the rhetorical situation of this paper, the audience would most likely consist of people that are interested in my discourse community, or uninformed about the discourse community.

What is it about some people that make others just stop whatever they are doing and listen to their words? Well, it is more than just magnetism, it is strategy. There are many tools and techniques to employ when writing or speaking to connect with one’s audience. Ethos, pathos, and logos are a simple but effective representation of these techniques. In her passionate TED talk, “The Power of Introverts”, Susan Cain employs many rhetorical strategies that allow her to connect with her audience and make her talk more powerful.

A rhetorical question often persuade or subtly influence the audience. These questions are not asked for the answer; they are asked for the effect. In “The Library Card” by Richard Wright, Wright emphasizes his points with the use of rhetorical questions. In the beginning of the piece, rhetorical questions show Wright’s ignorance. This is shown by the many questions Wright poses. As the piece progresses, these questions become more complex and thought-provoking for both the audience and for Wright. Most likely, this occurs because Wright began to read more. These books increased his intelligence and opened his eyes to the world around him thereby removing his ignorance. Near the end of the piece, the rhetorical questions cease. This indicates

Our teacher, Mrs. Hetrick, provided the answer to our question: “These essays could have easily been generated by a computer program. They tell me nothing about yourselves; why in the world you are telling me all of this? You need to make me care about the message you are conveying, otherwise, your writing is useless.” She then told us that while we were all communicating in the proper format, we had failed to take into consideration whom our audience was. In order to truly persuade and influence our audience, we had to do more than place complicated ideas into a grammatically immaculate sentences; we need to show the audience why they should care about our writing; otherwise, they will just lose interest. I realize now that this experience provided a stable foundation for what I consider to be an example of passionate rhetorical ability, which helps me reflect on what authors Wallace deems as “good” through their rhetorical strategies.

Rhetoric is the art of using language to persuade an audience. Writers and speakers often use rhetoric appeals. Aristotelian Rhetoric appeals are used in arguments to support claims and counter opposing arguments. Rhetoric used four different approaches to capture its audience’s attention: pathos, logos, and ethos. Pathos bases its appeal on provoking strong emotion from an audience. Ethos builds its appeal based on good moral character of the writer or speaker and relies on good sense and good will to influence its audience. Logos persuades its audience through the use of deductive and inductive reasoning. The kiaros approach requires a combination of creating and recognizing the right time and right place for making the argument in the