Career Development Plan Summary

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

1. Increase revenue by 16% in 2012 through retail expansion; following increases in revenue of 15%, 16%, and 14% in 2009, 2010, and 2011, respectively (Please see Appendix A).

By implementing such a system opportunities are vast. Kudler’s will have more time to spend with their customers, they will

If reports indicate that customers are purchasing a greater variety of products per customer, Kudler can grow their market by selling more products to the existing customer base and has achieved greater customer loyalty and satisfaction. Another success measure would be reports indicating greater customer shopping frequency.

Though Kudler researched and found the most helpful, experienced and knowledgeable workers that will provide all their customers with the very best shopping experience, they still need to market research to compete with other upscale specialty foor stores. They have to market themselves even more now because there is a demand for their stores. A company can not just have a couple stores with demands from customers of more of what they supply. They have to expand the company. Mor market research has to be performed to know where new Kudler stores can be placed. The four locations they have now are not enough. The company needs to branch out and show the world what they are missing. The finest foods, wines, and spirits are all products Kudler have to offer to the world. They need to research upscale areas all over the world and set up trial locations to do group tests. This will give them feedback if they like their products and services they offer like the classes and wine steward assistance. They will be able to pinpoint the areas they want to set up test stores and see if they

Management desires an increase in revenue based on the existing customer base. A frequent shopper plan serves as the preferred method

Within the next 12 months, Kudler Fine Foods plans to increase customer loyalty by offering added high-margin services, leveraging a better understanding of customer purchase patterns, and providing more efficient operations. Kudler Fine Foods also plans to increase the customer base through social network marketing, word of mouth, and increasing profitability by cost reductions initiatives. In view of this

Implementing a customer relationship management (CRM) program should fulfill each aspect of expanding Kudler Fine Food’s services, which should increase the company’s revenues and customer base. With the increase in the customer base, implementing a consumer database is necessary.

The positions listed above will provide Kathy Kudler the operational support needed to continue to define and establish

After identifying the sales targets, the strategies, tactics and actions to achieve them can be worked on. Gluck (2014), mentions that to identify underlying strategies and increase sales, a business can break into a new market segment by adapting an existing product or boosting the average sale per customer by using add-on sales or upselling premium features. When developing the sales strategies, the market segment, customers' motivations and expectations, and the capacity to meet customers' expectations should be considered.

2.) Increase promotional and advertising efforts at the store level to enhance consumer awareness and demand to foster re-purchases by the retail stores.

A marketing department worker working at Perkins is responsible for promoting and driving the sales of Perkins services and goods. A worker will focus on customers and spend time listening to the prospective of the customer in order to understand their needs regarding either a engine or anything else. Monitoring the competition such as Detroit Diesel Corp by asking questions such as why do customers choose the competitors versus

Kudler wants to continue growing throughout California with goals of becoming a national gourmet food chain. In order to achieve this, the president and chief operating officer, Kathy Kudler will have to continue expanding in all areas including technology, products, human resources, systems and ideas. She will also have to continue re-investing profits into the company to ensure lasting growth and sustainable cash. The marketing strategies of rewards programs, store demonstrations and incorporating organic products are essential. Kudler also needs to devise additional promotions that will capture the attention of the public. The company will need to hire a marketing consultant who will be able to find ways to attract a broader clientele base and ensure that Kudler 's name is visible within the public domain by increasing awareness

o Increase frequency of customer visits by regular product launch and sending out catalogs to strategically selected households (defensive strategy). The company’s market research found that its best customers visited a coach store once every two months and made a purchase once every 7 months.

Some strategies that could be used enhance revenue would be to make prices more competitive, offer a bigger selection of vehicles and enhance advertising strategy.