Carl's Jr. Commercial

These commercials featuring flavorsome char-broiled burgers with a delectable hand crafted bun sold at a local fast food joint appeal to me, they make me crave the product. This being said they achieve their goal to convince me I need the product they are promoting. Soon I find myself in line ready to purchase one of these fine burgers, I order a meal and anxiously hand the cashier money. I sit down ready to calm this beast in my stomach. I open the packaging to find a burger sloped together, it looks like a 2nd graders arts and crafts project. Soon I begin chowing down on the burger attempting to satisfy the craving. Halfway through my endeavor of the not so flavorsome burger I begin to feel disgusted. This isn’t the first time and it will probably not be the last. But why? Why do I fall for this multiple times? Maybe megaphone guy has drowned me with his brain deadness. Then I realized I’m getting dumber.

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

Hatfield states, “Fictional television can be seen either as an influence on, or reflection of, culture—the shared norms, values, and beliefs held by a society. Yet many groups exist within a society and multiple value systems may be at play” (p.530). On television and in movies there are very few forms of masculinity shown. The majority of male masculinity usually ranges from gun toting hard asses, to a playboy, to the effeminate man that is often there for comic relief. Men in society do not always fit into these three categories. Masculinity is a much more complex and complicated identity to develop. There are shows like 24 where the main character, Jack Bauer, is a governmental agent going around the world in twenty-four hours to stop terrorism. He is unattached emotionally and highly dangerous. This does not represent a real form of masculinity that we have in today’s culture. There are men that probably do fit into the same category as the fictional character, but they are very unlike the average males in society today. A second common type of masculinity shown on television is the playboy style masculinity: men that have multiple sexual partners and seem to have the ultimate bachelor lifestyle with no worries or concerns. According to Ward, Merriwether, and Caruthers “ because men do not live in isolation, their beliefs about masculinity are likely to influence not only

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

It’s 3 in the morning. Everyplace in town is closed, and the party's over. The chips and pizza are all gone, but you have to leave and don’t have the mental drive to cook yourself something that will ease your appetite. You are hungry and just want something to hit the spot before you go to bed. But who can possibly get you a hearty meal at 3 in the morning? Maybe a greasy, low quality fast food joint? Definitely not; you’re better than that. Suddenly, you realize that the fast food restaurant most deserving of your love is Whataburger.

A commercial designed by the duo Rhett McLaughlin and Link Neal was published in April 2009. The commercial featured a furniture store located in North Carolina called The Red House. Following the first week of its publication the commercial became a sensation, drawing in viral recognition from million of people due to its satire and comical way of conveying the intended message.

“Although many health authorities insist that there is no such thing as junk food, consumers find it a useful term for distinguishing nourishing food from products whose chief appeal is fun, convenience, and addictive taste; ‘bet you can't eat just one’ ”(Junk Food). Americans are spending about $4.6 billion a year on potato chips, and 23.5 billion a year on candy and gum. 46 Percent of adult Americans eat out on a typical day, and one third of them choose fast food. That is because the fast food industry has slowly become one of the symbols of American culture and is spreading to other cultures as well: McDonalds has 26,000 locations in 119 countries, Pizza Hut has more than 10,000 in 86 countries, and Subway has 14,500 in 75 countries. Commercials, signs, and huge advertisements are pushing junk food at us every day; people cannot even go to the grocery store without candy bars being lined up right by the checkout. The junk food industry realizes how appealing it can be. When a person is in a rush, they can easily eat a large meal without having to make a lot of decisions, work, dress up, or get out of their car. The speed and convenience fit Americans’ pressured lifestyles. It does not fit, however, to our health and wellness. A fast food meal, such as a Burger King Double Whopper with cheese, contains 965 calories, more than double the amount of fat, and as much as 750 grams too much sodium

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

The McDonald’s “Speedee Service System” launched in 1948 and made meals terribly cheap and fast. In Fast Food Nation, Eric Schlosser wrote, “The McDonald brothers’ Speedee Service System revolutionized the restaurant business… as word spread about the low prices and good hamburgers.” (20) For the first time, working-class families could afford to buy their children restaurant food. Customers were purchasing their “Pure Beef Hamburger” for 15 cents, and “Tempting Cheeseburger” for 20 cents.

The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad

These types of men believe that if they give in or change they are showing weakness and macho men can’t show weakness. Even though weakness is what they are showing by behaving in this manner.

Advertisements are everywhere these days and can be extremely annoying. They will try and get people to buy anything from food to cars and everything else in between. Advertisements have also started to rely heavily on the sexual elements to sell its products. An example of this advertisement would be the ad for Carl’s Jr. or Hardee’s. In this ad, it features Paris Hilton standing in a very seductive way holding a cheeseburger. She takes up half of the ad while the other half is of the actual product with some text. Carl’s Jr. started these racy ads back in 2005 and are known to feature models in bikinis in their advertisements to try and attract younger men. This advertisement heavily relies on sexual appeal to sell its products by using a very sexy and provocative Paris Hilton and using double entendre in its text.

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

When searching for the answer, people will seek it anywhere, and sadly, many fall into the vulgarity of this ad. Pollan explains this notion when he says, “When you can eat just about anything nature has to offer, deciding what you should eat will inevitably stir anxiety, especially when some of the potential foods on offer are liable to kill you” (3). Although a hamburger may not kill someone, the insinuation of sex in the ad can drag people down to the nasty greasy level of the burger.

In the last decade, a lot of emphasis has been put on adopting healthy eating habits and informing the consumers that the healthy-eating option was available in fast-food restaurant chains. Interestingly, consumers eating in fast-food chains were found to be more likely to order fattening side dishes if they think that they are consuming a healthy diet (Men’s Fitness, March 2008). This observation is also true in Subway restaurants where a 12 inch Italian sandwich contains over 900 calories compared to the 600 calories BigMac from MacDonald’s (Wilson Quarterly, Winter 2008). Thinking they are eating “healthy”, Subway patrons then splurge on soft drinks, potato chips and desserts accompanying their sandwich, especially is they are offered as part of value meals.