Carlsberg Tango, The Launch

The current marketing profile of Boost juice is to manage the brand so effectively created. The image of boost juice in the market is very high. The impact it has created in the minds of consumers and competitors is so clearly marked that it has been able to rise itself above the marketplace and position itself in the minds of the customers. The brand communications have also been promising and have fulfilled all those messages which it has committed itself to. This has been the greatest source of equity. The awareness that boost juice has created has put off all other competitors far behind and hence it is the industry leader. The brand is instantly recognizable by its distinct packaging, flavor and inimitable appeal. It is relevant as a healthy juice bar while competitors have not been able to carve that niche. People prefer this to other juice sticks. Boost juice has returning customers the greatest asset that any organization would want and aspire for. It enjoys a lion’s share of market for juice bars and though sold at price premium it commands the respect due to it.

To continue with this argument, annually the government gains 223.4Mil dollars from the taxation of alcohol. Most speculate that by raising the drinking age to 21, this will decrease the amount of tax the Australian government receives from alcohol. However, statistics show that in terms of daily alcohol consumption, people aged 70+ are the highest consumers of alcohol with 18+ being at the very bottom of the spectrum. In reality, people aged around 18 years and below/above don’t actually have the money to purchase alcohol.

Red Bull is the pioneer in the energy drink category worldwide. Founded in 1984 by Dietrich Mateschitz in Austria, the product was formally launched in 1987. Mateschitz originally became aware of products called “tonic drinks”, which enjoyed wide popularity in Asia. He brought this effective product in Austria and developed a unique marketing strategy. The drink mainly targets young students and urban professionals. It is exclusively produced in Austria and then distributed around the world via a network of local subsidiaries and external importers and distributors.

In this technique, internal strengths and weaknesses of a company and external opportunities and threats faced by it are closely examined to chart a marketing strategy for the future (Forsyth, 2010, pp. 102-106). Major strengths, weaknesses, opportunities and threats of Starbucks are analyzed below.

The learning team has decided to develop a product launch plan for the Apocalypse Now bar and Agent Orange mixed drink, with accompanying apparel, in both the Korean and Philippines markets. This product launch plan will address the product description, product positioning, targeting, market needs, market growth potential, a complete SWOT analysis, coverage of the competition, marketing strategy, pricing plan, marketing communications plan, distribution strategy, and a review of all the marketing research conducted. The product launch plan starts with a product description.

The strategy that Heineken uses is that of differentiation. This strategy gains market share and competitive advantage by distinguishing their products from their competitors through excellent design. A U.S. wholesaler recently asked a group of marketing students to identify a group of beer bottles that had been stripped of their labels. The stubby green Heineken bottle was the only one among the group that showed an instant recognition. This strategy also focuses on high awareness, easy accessibility, and new products. Heineken spent a lot of money on the launch of Premium Light; the first time that brewer had created an extension of its flagship

The UK population is ageing, with an expected 11% increase in the number of retirees by 2017, posing a challenge for beer, as consumers reduce drinking as they get older, often on health grounds. This is reflected in the consumer data for this report, with usage of lager dropping off dramatically among over-55s, while usage of stout/ales, drinks which have a strong heritage in the UK and appeal to older drinkers, falls slightly behind average.

| Weaknesses: * Pays extra payment for new flavor. * More expensive to produce than other sports drinks. * Deciding the segment to target. * How to position the product in the mind of its potential consumers

Of equal noteworthiness is the competition within the sport drink market. As a potential segment that Crescent could enter, it is vital to realize that the market is primarily controlled by two firms, Gleam and Drip, who hold 73% and 21% of all purchases made. The growth of the market leaves much to be desired however, as it showed only marginal improvements over the years. The projected growth of this segment is only 3.28

The effect of this aggressive competition can be seen in Figure 2, which shows a sharp decrease in Lucozade’s market share from 2002, following the introduction of Powerade (owned by Coca-Cola) and C&C Club Energise (introduced in 2003) to the market. Every year since 2006, however, has seen Lucozade Sport regain market share, firmly consolidating its position of market dominance in Ireland. This trend endorses the quality of Lucozade Sport’s marketing, as it is succeeding in fighting off stiff competition. “Functional drinks is dominated by Lucozade brand, with Lucozade Energy and Lucozade Sport recording a combined volume (market)  share of  54%  in 2009” as stated in Euromonitor International (2011).

Britvic is a British producer of soft drinks based in Hemel Hempstead. They are the second popular soft drink producers in the United Kingdom. Britvic manufactures different products such as Britvic itself, Robinsons, Tango and J2O. Out of the four products, J2O is one of the better selling. J2O is a still soft drink made from fruit juices and is widely popular in the United Kingdom and Ireland. J2O is available in three main flavors and have seasonal flavors released in the Christmas and summer time. As of 2007 J2O has been made available in bars and clubs in the Chicago area and is imported by Exotic Beverage Co. The two most popular flavors that are available are orange and passion fruit as well as apple and mango. After the success of J2O, it was decided that it was time to introduce J2O Spritz, a tantalizing blend of fruits, light and refreshing bubbles was introduced in 2015, available in three main flavors, pear raspberry, apple watermelon, peach and apricot.

The objective of this report is to investigate past and present operations of Mountain Dew within the New Zealand market and the relationship between brand performance and market trends; this will be compared to the performance of notable competitors such as Sprite, and Lift+; brands of Coca-Cola Amatil LTD. This report emphasises, particularly, how Mountain Dew distinguishes itself from these competitors, and how it can further do so. Identification of Frucor’s strengths, weaknesses, threats and opportunities will

The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the Kingfisher Premium Beer.

Problem identification: The global beer industry was experiencing increasing competition due to the new and potential mergers and acquisitions of

PepsiCo Inc. is one of the leading brands in the world's food and beverage industry. It operates globally with a strong customer base and a wide array of products. This paper analyzes the general business environment for this leading food and beverage brand in order to assess what strategies it has been pursuing to operate in this challenging and complex environment. The analysis of internal and external environment has also been done in a view to figure out the biggest strengths, weaknesses, opportunities, and threats for the company. The final section gives an overview of the company's resources, capabilities, core competencies, and value chain which can help it to achieve a competitive advantage in its industry.