Carnival Cruise Lines: Fire Aboard A Stranded Cruise Ship

The pyrotechnics that ignited the fire were designed to spray sparks 15 feet for 15 seconds. The two that were mounted at outward angles ignited foam that had

A pause strategy is the best initial course of action for Carnival Corporation to improve on its health standards, overall safety and public relations. This allows the corporation to consolidate its resources to take more precise action towards its critical issues. Taking a pause strategy approach the corporation can put its growth strategy on temporary hold, keying in on improving ship infrastructure and implementing better safety features. Carnival can begin by issuing more frequent maintenance and upkeep of ships, improving the diligence of sanitization of surfaces, and executing better care and handling of perishables. This strategy gives Carnival Corporation the opportunity to show progressive action towards improving overall customer health and safety. Carnival can then utilize this to apply a marketing strategy showcasing its efforts to continually keep customer wellbeing at its

Answer: The threats that exist for the future performance of the cruise –line industry and, specifically, of Carnival Cruise Lines are-

Example of weaknesses that Carnival Corporation & plc has is their safety record. In early 2012, the Costa Concordia struck off the coast of Isola del Giglio, Italy. In 2013, Carnival Cruise Line’s Triumph reported a fire, which left the ship adrift in the Gulf of Mexico (Carnival Corporation & plc SWOT Analysis, 2016). Among the other cruises, Carnival Cruise Lines have notably been the worse. In 2009, the Center for Disease Control tracked all major outbreaks, about 56% on Carnival cruise lines compared to a 48% average market share from 2009-2011. The company is also accounted for worse safety record for persons lost at sea. Since 2000, about 179 disappearances happened with Carnival Cruise Line alone (Levin , B., Jones, J., & Slade, T., 2012).

* Distinctiveness of cruise experience: Cruising is perceived as a more expensive vacation alternative compared to land-based trips, however there is a strong belief among consumers that cruising offers high value for the price consumers pay. Cruising is looked at a full package by offering bundles of travel packages including airfare, dining, itineraries, resort stay, and multiple other amenities. Therefore, a cruise offers a distinctive type of experience that most consumers would choose over various other traveling substitutes. (UCLIA)

The deli was not open at the time the fire was discovered which was around 07:05 a.m. by a construction crew supervisor. The crew was responsible for placing a new tile and marble in the premises and the deli was on their list of areas to check for damaged or missing tile and marble this day. As the deli was entered the supervisor’s attention was caught by a flicker and he found an entire wall engulfed in fire when he went to get a closer look. The supervisor immediately contacted the hotel security and attempted to control the situation with a standpipe fire hose and fire extinguisher. After several attempts he realized he was making no progress and the environment was overtaking him. According to reports by the fire department and security with in six minutes of the initial report of a fire in the deli the entire casino floor was involved in the fire ("MGM", 2016).

The Local, State and Federal agencies were called to investigate the Station Nightclub fire incident and they found many issues. The polyurethane foam that was on the interior walls was the major factor in the Station Nightclub fire. It was easily ignited and also contributed to a faster fire spread within the building. According to NFPA 101, Life Safety Code, the interior finish is required to be Class A or B for general assembly areas with occupant loads of more than 300. It has been calculated that the number of occupants at the Station Nightclub was around 440-458 people, obviously well over this limit. The ignition of polyurethane foam gave out a magnitude of smoke and heat in such a short period of time and created mass chaos, thus resulting in a crowd-wide panic towards the initial entry point. Also NFPA 101, Life Safety Code, section 13.2.3.6.1 states that the main entrance/exit shall be of a width that accommodates one-half of the total occupant load and shall be at the level of exit discharge or shall connect to a stairway or ramp leading to a street. If the owner of The Station Nightclub would have

Taking advantages of the special tax loopholes Carnival has been avoiding to pay US corporation taxes, however back in 2009 the US government and the IRS started a movement to close those loopholes. If these loopholes are closed, it could affect their financial statements and fiscal bottom line in the future.

The cruise line company also makes the reader feel emotions through the images of the specific locations that the reader can choose

Carnival has to great awards under their belt. First cruise ship to have over one million passengers in one year and also carry five million passengers total. They currently carry over twenty cruise ships that they operate, and that number will continue to grow as long as they are

Carnival is a leader in the cruise industry and it’s highly likely that the consumers would select this company; as it is also a branded company recognizable on the market it allow the process of word of mouth that lessen the power of the consumers from their self.

Carnival’s value proposition was to be a cheaper alternative to land vacations at all inclusive resorts while providing a variety of activities and destinations in one trip. Carnival was the “fun ship”, providing contemporary vacationing to first-time and repeat cruisers. Because customer retention is low, Carnival uses a more traditional style of marketing, focusing on the short-term customer.

One of the rapid producing leisure industry divisions, the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels, demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice, less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the community sector's inspection of manufacturing practices associated to the surroundings, duty, safety, protection and work increases. Regardless of these confronts, numerous cruise lines report record levels of productivity. This analysis will calculate the leisure-cruise

Carnival also minimizes staffing costs by sourcing employees on a global basis. The employees are a key element to ensuring excellent customer service on the boats, therefore, customers will return satisfied.

The final uncontrollable force affecting the cruise line industry is competition (Montalvo, 2007). This is probably the least influential force since 91% of the cruise line industry is made up of three companies-Carnival, Royal Caribbean, and Star. These three organizations are world-famous and have developed the cruise concept to the point that there is a cruise that will fit just about every person’s destination dream and budget reality.