Carrefour Key Success Factors

This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. According to the report by Deloitte, the retail industry is undergoing immense changes and faces a tough competitive

Whilst retailers elsewhere are struggling, several commentators have been going beyond the marketing factors, behind their success, instead paying closer attention to the firm’s unusual model of ownership and control.

Have you ever went to a grocery store or a retail shop and received bad services? Did you want to go back to the store after they treated you so poorly? One thing I have learned from working in a grocery store is that no business can be successful without the support of their customers. In this paper, I will be comparing and contrasting two major companies, Hot Topic and Nike. By comparing these two successful companies, I will prove that companies have no chance of success unless they take care of their customers. I will compare their missions and history. These comparisons will prove that good customer care is the key to any company's success.

Executive summary The purpose of this report is to have an overview of the opportunities and challenges in relation to the retail industry, specifically focusing on Myer as a department store. An analysis on the macro environment including a PESTLE analysis of the retail industry as well as porters five forces in relation to Myer. A VRIO analysis is also conducted to identify the organisations competitive advantage. The retail industry is constantly changing as it needs to be able to adapt to the wants and needs of society at hand, where technology has become a significant impact on shopping and completing everyday tasks.

Best Buy, a familiar retailer in the technology world, is struggling to stay on top. Online and mass stores have cornered the market in terms of convenience, customer service and price matching. The recent closing of over two hundred stores alongside falling sales has experts predicting that the giant won’t be in business long. Using a results-only work environment (ROWE), Best Buy has removed the customer from the equation and forced many employees out. A marketing disaster, Best Buy must change its marketing strategy from sales-based to a customer-based to stay afloat.

“Customers are key stakeholders that help establish the firm’s reputation and identification” (Ferrell, 2004, p. 126). Wal-Mart Stores Inc. primary focus and strategy is their commitment to providing quality merchandise at everyday low prices (Ferrell, Fraedrich, & Ferrell, 2013). The company understands not only customers, but repeat customers are essential for the success of any organization. The foundation of which the company was built was to provide discount merchandise to the public and this foundation is what has grown this “small chain to over five thousand stores in ten countries” (Ferrell et al, 2013, p. 293).

On the other, although the majority of the information shown in the case study presents arguments for the fact that it was inevitable that Woolworths would fail as a business, it is also shown that the company was once a reputable company and generated high levels of consumer demand through the customer being able to buy “pick-n-mix sweets, a DVD, a magnifying headlight and a cheese grater “ in the same store. The revenue generated within the first six months of 2008 was £1107 million, which suggested that the firm was able to sell efficiently to an extent. If the financial department at Woolworth’s had evaluated the balance sheet and income statement from previous years, they would have potentially been able to minimize the risk of the high expenses, reduced profit margins and overall prevent the administration of the company that occurred in 2008. This point therefore indicates that it was not entirely inevitable that Woolworths would fail as a business, as measures could have been carried

Tesco PLC is one of the biggest British multinational grocery and general merchandise supermarket; Tesco is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK, I am going to analyze some key factors revolving around Tesco, where we are going to discuss the political, environmental, social and technological factors which are shaping the external environment in which Tesco is operating.

Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, some retailers successful in their home countries have failed in emerging markets such as Chile. A case

In July 2015, Amazon.com surpassed Wal-Mart Stores Inc. as the world 's biggest retailer. The company, incorporated on May 28, 1996, is an e-commerce company. The company began as an online bookstore but now offers a large range of products and services through its websites. Amazon’s products include merchandise and content that the company purchases for resale from vendors and those offered by third-party sellers. The company through its Websites offers products under various categories, including instant videos, digital music, Appstore for Android, Amazon Cloud Drive, Kindle E-readers and books, FIRE tablets, FIRE TV, FIRE phone, books and audible, movies, music and games, and a wide variety of consumer goods. The company offers its own products as well as third-party products across various categories, through its retail websites and through its mobile websites and applications. It also manufactures and sells electronic devices, including Kindle e-readers, Fire tablets, Fire TVs, Echo and Fire phones.

The management is challenged by external and internal factors where even their employees suffered from low motivation because of fear of losing their job. There are also branches and shops that need to be close because of the week sales. Although until today, the company is an accepted organization because of their good reputation, it is obvious that the company struggle in the retail industry with the competition including Debenhams, Primark, Zara, H&M and other popular fashion organization. Some critics and market experts even believe that company has no place in today’s modern industry (Ruddick, 2015). Management does not give up easily, they identified that change management is the issue and came up with solutions to overcome these problems.

The waves of globalisation and privatisation have a great impact upon retailing sector, which changed radically over last two decades. In the past Tesco could be content to sell to a local or regional market and make a decent income. In today 's world all successful businesses are going global in order to maximise profits and take advantage of untapped markets. The changes, except of globalisation aspects involve advancements in technology, rise in competitive rivalry, political, legal issues and marketing.

Doug Stephens’ The Retail Revival highlights the fundamental challenges that today’s executives and entrepreneurs must manage to not only succeed but to continue to exist as “the fat and lazy era in consumerism is giving way to a lean, creative and inspired age” (Stephens 228). As large companies, digital giants, and e-commerce businesses become larger and larger, one may come to think that the day and age for retail is over. However, Stephens strongly disagrees with this notion and instead holds the belief that retail is entering an even more exciting and honest era.

In this essay, I am going to identify both of their brand identities, I will be discussing all the key factors that are being used by these two companies on the shop floor that affect the way consumers shop and the experience they have during their visit to the store. I will do so by paying visits to both of the stores as a customer and compare how these stores operate and treat their customers. Alongside that, I will be exploring how are the consumers are treated once they leave the shop and what is being

Wal-Mart is also doing strategic alliance to get hold of Chinese market. Even Wal-Mart was planning to acquire kopeyka in Russia for its entry to Russian market however it entry was stopped by X5 market leader of Russian retail by purchasing the company in $1.6 billion. We can say that acquisition is good strategy for Carrefour in countries like China, Russia, India, or Brazil which have many cities with population in millions or in market where it s difficult to get enter. However Carrefour was the first international retailer in China so it focused on organic growth and kept it at 20% for 2008 but keeping in mind the small acquisition as well. So we can say that Carrefour was quite successful in it strategy of organic growth and acquisition. Wherever it has acquired companies it has achieved its strategy of organic, sustainable growth, with fast return on investment and market leadership. However there are many countries where Carrefour failed like Russia, South Korea, Japan, Slovakia, and Czech Republic, Malaysia, Singapore etc There were many other factors which were cause of its exit from those countries. Still Carrefour has sold it operations in that country to companies like Tesco, E-Led. We can assume that Carrefour could have it strategy to test new markets get