Carrefour in Mexico

Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.

SERVICE. We are committed to providing the best experience and enjoy positively interacting with everyone we meet. We genuinely care about every customer we see and do our best to find solutions to any problem that might come our way.

product and starting a price war with competitors that would damage margins. In addition, a low priced

audience. Companies know how to sell their products and make millions of dollars doing it.

On the other hand, the company’s products would be more seen by consumers, which means the demand for their products probably increase.

Higher value can attract more customers or increase the profit margin for the value add benefit.

With the rapid development of social economy, the public tends to focus on the social responsibility of the company, as well as feedback to the society, rather than pay close attention to how to create interest in the company. Especially, environmental protection and human rights has became the most pressing social phenomenon. Under this

It plays a great role in changing the psychology of consumers to convince them to switch brands

Michael Miller’s book, The Bon Marché: Bourgeois Culture and the Department Store, 1869-1920, is an expansive and interesting look back on a era of Parisian history that is best represented by its then-current trend and social innovation, the department store. The book gives a fascinating account of the store from its beginning to eventual common place status in 1914. The book gives an insight on the factors in which the store saw success, such as the management, the labor, and new marketing. It also gives light to the social factors that made the store possible (i.e education and economy).

The retail industry has always been a large portion of the U.S. economy. In 2012, the industry had nearly one million stores and accounted for four trillion dollars in revenue. An estimated two-thirds of the U.S. GDP

There are a lot places that this company would do great at because there are low-income families all over. Rue 21 has have great success in the US so bringing it to other countries can only be positive. As long as this company has the right location for its stores and is keeping its targeted consumer in mind then the store will strive. Although this has a lot of pros there will be some difficulties that Rue 21 will have to overcome. For instance, this company currently uses domestic suppliers to help keep up with the current trends. The targeted age range for Rue 21 is 11 to 17 year olds and the trends for this age is regularly changing every few weeks to months. This means the company will have a difficult time finding resources in different countries that can have the same turn around time. It is not impossible for the company to find those suppliers but coming from the U.S to other countries that you are not familiar with this could be a bit of a change and challenge. Rue 21 is on its way to competing with other discounted stores due to the store set up setting them apart from other discounted retailers they just have to keep up the good work and be smart about store locational

on the one hand. This leads to a gain in brand equity, brand awareness and global efficiency.

As a result, the company would then be able to maximize profits and produce its product in optimal amounts so as to satisfy consumer demand effectively.

Considering France international reputation and image, it is useful to analyse its strengths and weaknesses, taking into consideration the important differences existing between standard and premium market.

In terms of social culture, for one thing, the China consumers are attracted by middle- and high-end products and somehow more attracted by French luxury goods, and they believe that the higher the price, the better the quality (Yuval, Vinay and Cathy, 2011, para7) (Exhibit 1). For another thing, the traditional virtue of thrift is rooted in the mindset of the Chinese, with which some of the rich in China indicate that they would not spend a large sum of money to get a product.