Carvel China - Case Analysis

1.0 Introduction In 1934, Tom Carvel founded Carvel Corporation. It had one of the oldest and most endearing histories of all the ice cream companies in the U.S. Mr. Carvel used a combination of fresh ice cream and innovative products and manufacturing techniques to establish himself as the local, family-orientated ice cream parlor in the New York City area. In 1947, Mr. Carvel franchised his first store and proceeded to become one of the pioneers in fast food franchising. Throughout the 1960s and…

WALMART-China CASE ANALYSIS Walmart-world’s largest retailer, is a successful as a king of retailing in US market. After this success, Wal-Mart Stores started eyeing areas beyond its home country and looking at unchartered waters in the overseas markets. Wal-Mart’s mature discount concept and business model were ready to be exported. The management firmly believed that consumers were alike everywhere around the world in searching for quality products at great prices and desiring to be treated…

Date: April 27, 2014 Professor Dahan Individual Case Study International Business Practicum Strategic Sourcing at Whirlpool China Q1. Whirlpool’s Global Sourcing Strategy (GSS) in China had many advantages as well as disadvantages. As the case explains, China had become one of the world’s largest household appliance makers, and relocation of Whirlpool’s Asian HQ to Shanghai helped the company’s products gain acceptance within the market. Furthermore, setting up an international procurement…

APPLE IN CHINA GAIN THE POWER BACK Table of Contents EXECUTIVE SUMMARY 3 A. ANALYSIS 4 I. Strategic Issue 4 II. Analyze the Apple situation 4 1. Student slave Labor: Chinese students forced to 'intern ' at iPhone factory. 4 2. Warranty Scandal: Worse Warranty policy to China compare to other countries 5 3. Underdeveloped infrastructure: only 8 retail stores 5 4. Competition facts 6 5. Other facts: The relationship between China and USA 7 6. Conclusion about Apple strategic…

Google in China Business Case Analysis Facts of the Case: Key - Stick to the most important facts presented (Point form is expectable ONLY in this section) ▪ Case is based on the negotiation that took place between Google Inc. and the Chinese government to allow their citizens access to Chinese version of Google.com (Google.cn) ▪ Google looking at vast business opportunities in China as a long-term strategy. Due to its population size and market potential, China has become an attractive…

grew at the rate of 9%. Entry into the world trade organization China failed to gain WTO membership under Deng Xiapong and had continued to seek “most favoured nation” status from US throughout the late 1990s.China finally gained WTO membership in December 2001. The terms china agreed to could be classified into three realms – * Reforms facilitating foreign enterprises For foreign invest firms that sold goods in China, the most significant restrictions were those limiting distribution…

Carvel Beijing Question 1: SWOT Strengths | Weaknesses | * quality/taste of product * experienced American manager, combined with Chinese manager who understood the market * unique offerings of ice cream cakes in different shapes/designs | * disconnected management, and problems with the joint venture with New Continent * lack of brand awareness in Beijing * very high operating expenses * perception of Carvel as a purely “American” brand | Opportunities | Threats |…

Carvel Beijing Partner Brief The primary benefit is that focus groups and taste-tests help us gauge our current markets and consumer preferences and perceptions. Whereas, this tracking study gives us a long-term tool to analyze any potential changes in these variables over a particular period of time. Notes * Steven Wang, manager of business development for Beijing-based Carvel Asia Limited was seeking to increase sales in the company’s flagship product category – ice cream cakes (main goal)…

Case: Coping with Corruption in Trading with China. Corporations across the globe deal in international business practices every day. When a company must to do business in countries with a high level of corruption, a company should have a plan that helps to maintain control over a key piece of intellectual property or some production process component that allows company to maintain power in the relationship. Most of these processes and practices are legal and ethical, following the laws and regulations…

http://blackrabbit2999.blogspot.com/2010/04/nus-mkt-1003-case-study-shiseido-in.html Shiseido in China: A case study analysis 1. What are the functions performed by the distribution channels in cosmetic products? How are some of these functions performed in Shiseido’s operation in China? There are a variety of distribution channels used in the marketing of cosmetic products which include examples such as product counters set up in department stores and product distribution through shelf display…