Cascade Locks: A Small Town Vs Nestle on the Building of a Water Bottle Industry

The river had a reputation for nastiness, and after the April 2014 switch, residents complained their water looked, smelled and tasted funny” (McLaughlin). With the citizen’s public water being contaminated, they need clean water. Through bottled water, the residents can get the clean water they need to survive. Other major natural disasters the bottled water aided in were Hurricane Katrina and the tsunami of Japan a few years ago. Natural disasters are liable to strike at any moment and bottled water is there to help the victims if their water is contaminated or if there is no tap water available.

Water is essential to life, scientific fact, not debatable (Tracy). More than half of all Americans drink bottled water; about a third of the public consumes it regularly (Olsen). Many drink or buy bottled water simply because they believe it is of better quality, cleaner, and better tasting. On the contrary, several individuals do not know the cons of drinking bottled water. Today, there are many misconceptions and myths about bottled water. Many people are uneducated about what goes into our bottles and how it not only affects us but also our environment. In the article “The New Oil” by Jeneen Interlandi and Ryan Tracy they discuss the issues that have to do with water and the privatization of it. They believe there is a crisis and something has to be done. Due to the cost, pollution, shortage, and health issues, bottled water should be outlawed. Water should not be controlled by water bottle companies and should not be allowed to be sold in plastic bottles.

What do you think would happen if your town ran out of water? In the town of East Porterville they have not had water in 5 months. Life is really bad for them. They can not do basic stuff that involves using water. I do think that California should control phreatic water.

With 1,400 miles of water and 9 states using it- water is running out fast. Farmers that use the water are saying that they have more legal rights to use the water since they are growing food to give to everyone. Although, cities are needing water to keep their people alive as well.

The dust settled as the last vehicle departed the newly established ghost town. What was once a bustling rural community in eastern Colorado, complete with a school and church, and businesses off the main street, has become deserted due to a lack of water. This has become an all too familiar scene in rural communities across Colorado as the increasing demand for water and the dwindling water supply pits water users against one another. The state’s free market style of appropriating water, known as prior appropriation, allows for this highly competitive, and often detrimental situation to persist. As climate change and population growth continue to strain the water supply in Colorado, it will be necessary to adjust the strict prior appropriation

The local issue as described in the first Milestone submission is water quality. Independence is a rural area in southeast Kansas. With a population of 9,453 residents being reported in last year’s census reports of the town of Independence, you can imagine that it is a relatively small community when compared to even your hometown. This population total is significantly lower this year with the closing of the local hospital in December of last year, with a community lacking the basic necessity of an emergency room and medical testing facility, many residents have decided to make a change and move to a more stable area. With the closing of the hospital the city of Independence has decided to spend $3.5 million to renovate the vacant facility into a new city offices location, in an attempt to modernize the township and combine all of the city’s services into a central location. This decision was made by our local representatives because they felt this was the best way to spend the tax payer’s money, the irony of the situation is that the hospital needed $3.5 million to renovate the facility for themselves in order to pass the states medical inspection and remain open to the public.

California is in a drought and has been for the last three years. Southern California especially is affected by the drought that is now become a regular occurrence with no end in sight. With decreased rainfall and a steadily growing population, Southern California residents now have to make an effort to conserve the renewable resource that is water. Everyone uses water and humans, like all mammals, requires water for survival. With increased demand and decreased supply, water companies now charge more for water than ever before. Water companies can also use this as a way to educate the customers who habitually overuse water with the goal of persuading them to conserve the limited resources available. Recycled water is a more sustainable alternative, however even after treating and purifying that water, it would be still unsafe to drink, and even if it were, no one in their right mind would want to pay to drink what is a essentially sewer water.

We all love water, but don’t know much about it. What I mean is that a lot of us don’t even know where our water comes from. That answer varies; for example, the city of Camarillo California gets its’ water in Camrosa Water District. It’s official website, “Camrosa Water District building Water Self- Reliance” provides information like what their purpose is, and as well as water conservation, building self-reliance, and other public information. This website states that Camrosa is currently in a state two water supply shortage. This means that there are restrictions on water use and a call for a voluntary fifteen percent reduction on the amount of water consumption. Also, according to Camrosa “Agricultural Water Management Plan”, water is being

In the documentary “Tapped” they mainly focused on the Nestle water bottle company. Nestle get a lot of the water that they use to package from Maine. They have bought land and made water stations to syphon the water out of the ground. There is two reasons why the people of Maine hate that Nestle does this. Firstly, they drill down so deep into the earth and dehydrate the ground of all the water. This is effecting the people of Maine because there wells are drying up. Most of the people get there supply of water from personal wells. These wells were there before any of the wells from Nestle were put in. But now the Nestle wells are going deeper and in return are cutting off the water supply to the wells of the people in Maine. This has cause

At the start of the film, we learn about a small town in Maine whose water supply was quietly taken over by Nestle. Nestle could take as much of the water as they wanted for free, and then could package it and sell back to the people of Maine for a thousand times more than the price of tap water. The company eventually got so greedy, that it took sole control of the town’s water supply, and switched the municipal water

Highland Spring is the UK's largest producer of bottled water. On its website, Highland Spring advertises: "We've been drawing our natural spring water from the same protected land in the Ochil Hills, Perthshire, Scotland since 1979. But the special rock formations below, which make Highland Spring as pure as can be, are the same today as they were 400 million years ago" (About us, 2012, Highland Spring). The company stresses both the 'oldness' of its brand and also its Britishness, given the connection it has to Scotland, the British Isles in general, and rock formations that have existed for millions of years. "In 1503, King James IV of Scotland announced that the local beer, made with water drawn from the same land as Highland Spring, was to be his Coronation Ale" (About us, 2012, Highland Spring). Highland Spring also capitalizes upon organic trends in its marketing, stressing that all of its water is certified organic and that the company is careful to preserve the environment in the way in obtains its water. "An extraordinary 15 years trickling its way through the basalt" is required to make the perfect water (About us, 2012, Highland Spring). This paper will use two common marketing rubrics SWOT (strengths, weaknesses, opportunities, and threats) and PESTLE (political, economic, social, technological, legal, and environmental positioning) to analyze the

Life springs up around water sources. It is no coincidence that some of the greatest civilizations have been build need fertile bodies of water. Known life relies on water to sustain that life. So it is no surprise when a debate arose in 2013 around comments made by Nestlé Chairman Peter Brabeck regarding privatization of water and the fundamental human right to survive from dehydration and illness from non-portal water consumption. Although the context of Brabeck’s comment was taken out of context, issues surrounding the access companies like Nestlé have been given to bottle their water when people do not have access to clean water and droughts are threatening crop production. Adding a price tag is not the answer. The market, both these companies and their consumers have a major role to play in the management of water; a role that requires a change in mindset of privilege many citizen of the United States, and other countries that do not see the direct effects that serious clean water issue have on people that do not have it.

Arnold, E 2006, ‘Bottled water drains natural resources’, Earth Policy Institute, 1 April , viewed 22 Octobe

As the worlds population grows, it is forced by circumstances that it has created to face the limitations of the worlds resources. Most people in the US have always been fortunate enough to have enough of whatever they wanted. When something they like breaks or wears out, they throw it away or buy a new one, and they often don’t even make an attempt to repair an item. They neglect basic maintenance until they damage their belongings beyond repair, and expect that they’ll always have enough. But some things are beyond their control, beyond there power or financial ability to replace or repair. The world’s drinking water supply is one of these without concern, without attention, without preventative maintenance and reclamation and

In today’s society, the idea of a limited resource is not a foreign concept. Most people understand that eventually humans will use up many of these resources, such as fossil fuels, and they will cease to exist. However, very rarely does a conversation about limited resources get started over the water. While water itself is not a limited resource, clean drinkable water is becoming scarcer as people continue to use excess water. The documentary “Last Call at the Oasis” highlights how precious water is to survival and just how much miss use of water occurs in the United States alone. Even though the United States has gone down the wrong path with its water consumption methods, it may not be too late to recover. With the proper systems and education in place, the chances of delaying a water crisis increase exponentially.