Case 1 Dabhol Case Study Essay

The story of Enron is truly remarkable. As a company it merely controlled the electricity, natural gas and communications sectors of the world. It reported (key word, reported) revenues over one hundred billion US dollars and was presented America’s Most Innovative Company by Fortune magazine for six sequential years. But, with power comes greed and Enron from its inception employed people who set their eyes upon money, prestige, power or a combination of the three. The gluttony took over sectors which the company could not operate proficiently nor successfully.

In the early 1990s, a young company named Enron was quickly moving up Fortune magazine’s chart of “America’s Most Innovative Company.” As the corporate world began to herald Enron as the next global leader in business, a dark secret loomed on the horizon of this great energy company. Aggressive entrepreneurs eager to push the company’s stock price higher and a series of fraudulent accounting procedures involving special purpose entities were about to be exposed. In early 2002, the United States Justice Department announced its intent to pursue a criminal investigation into the once mighty company, Enron.

This would serve to guarantee the SPE's value [2]. The SPE, in exchange, would use the stock to hedge the value of various investments on Enron's balance reports [2]. Enron stock prices had been consistently on the rise and, counting on this trend to continue, the false assumption was made that they would never have to pay on any of the guarantees [2]. These complicated financial maneuvers generated huge sums of money for Enron. Several people were getting rich from these dealings, especially Mr. Fastow. They were given enormous amounts of compensation to continue promoting the use of the SPEs [2].

Interest groups in the current world serve specific agendas that either benefit or disturb the general public. This paper will review and analyze the events of the Enron Corporation in association with the electrical shortages and demand increase in California in the turn of the century. By evaluating the corporate institutions motives and agendas, a clear path will show that Enron misused its size and influenced electric companies to manipulate energy prices, in order to leverage Enron’s market share and bolster profits to cover up losses that where attributed by unethical and even Illegal activities in the past. The objective of this paper is to expose the carelessness of special interest groups to satisfy corporate greed without consideration of the general population.

Research has shown that companies with poor financial performance and financial uncertainty are more likely to commit illegal acts (Lawrence & Weber 77). After several unsuccessful attempts to make a profit through spending billions of dollars building a power plant in India and entering the bandwidth market, Enron aggregated a debt of 30 billion (Enron: The Smartest Guys in the Room). Under high pressure to generate profit and keep the stock price up, Enron controlled the power they supplied to California residents. Enron reduced the power supply by exporting supply to other states. Consequently, electricity prices were driven up, forcing Californians to pay more. Moreover, traders at Enron realized that by simply shutting down some of Enron's

Enron was created from the joining of gas pipeline companies in 1985 and was responsible for natural gas, electricity, and communication products and services (Ferrell, et al, p.318). During the 1990’s,

Enron was a Houston based energy, commodities and services company. When people hear the name Enron they automatically associate their name with one of the biggest accounting and ethical scandals known to date. The documentary, “Enron: The Smartest Guys in the Room,” provides an in depth examination of Enron and the Enron scandal. The film does a wonderful job of depicting the downfall of Enron and how the corporate culture and ethics were key to Enron’s fall. As the movie suggests, Enron is “not a story about numbers, it is a story about people.”

Enron was a business conglomerate during the 1990s, formed by the merger of smaller oil and energy companies. Houston executives Kenneth Lay (Chairman), Jeffrey Skilling (chief executive officer (CEO) and Andrew Fastow (chief financial officer (CFO) parlayed their new mega-company into a favorite Wall Street company, bragging of record profits with negligible losses. During the 1990s, the three senior executives changed Enron from a traditional gas and electricity company into a $150 billion energy corporation. For instance, from 1998 to 2000 only, Enron’s returns rose from approximately $31 billion to over $100 billion, making the company to be the seventh biggest conglomerate of the Fortune 500. Unidentified to nearly everybody, this picture was the result of one of the largest swindles in financial history (Ferrell, Fraedrich & Ferrell, 2013).

Enron was incorporated as an energy company in 1985. Headquartered in Houston, Texas, Enron was the world’s largest energy company by the end of 2001, responsible for 25% of the world’s contracts for energy trading. Enron was a strong company, holding a steady position in Fortune’s 100 best companies to work for and a sign in the company’s lobby that read “WORLD’S LEADING COMPANY”. Being an employee of Enron definitely had its perks as well. “Employees at Enron’s headquarters had access to an on-site health club, subsidized Starbucks coffee, concierge service that included massages, and car washes, all for free. Those employees with Enron Broadband received free Palm Pilots, free cell phones, and free wireless laptops” (Jennings 233). It appeared as though the company had everything going for them, but it wouldn’t be long before the company took a turn for the worse. In late 2001, “a week following credit agencies’ downgrading of its debt to ‘junk’ grade, Enron filed for bankruptcy,” the largest recorded bankruptcy in the United States ($62 billion) at that time (Jennings 233).

In California, from the customers of the electricity companies, I thought Enron was just looking for a quick way to get money. The traders and employees in charge of the electricity going to California knew that they were scamming them out of money, many of them were even laughing in the phone calls and profiting from California's misery.

With so much pressure to succeed and maintain its position as the global energy market leader, Enron began to jeopardize its integrity by committing fraud. The SPEs, which originally were used for good business purposes, were now used illegally to hide bad investments, poorly performing assets, and debt; to manipulate cash flows; and eventually, to report more than $1 billion of false income. The following are examples of how specific SPEs were used fraudulently.

Power Failure: The Inside Story of the Collapse of Enron, Mimi Swartz and Sherron Watkins, 432 pages, March 25, 2003, Crown Publishing Group, ISBN: 978-0-767-91368-3

The leaders were using a goal and rewards based system to encourage the maximum potential of the traders. Conceptually this was successful, however in the State of California’s power deregulation, it was an ethical abomination. The traders used every loop hole imaginable to profit, including rolling blackouts and power plant shut downs. Raising the price of power even thought there was power for everyone, only its manipulation fed the traders ego’s and Enron’s bottom line.

Widely known as the champion of the energy industry, Enron is suddenly faced with a corporate crisis in the form of a scandal. This scandal involves not only Enron’s accounting practices but also its corporate governance and culture (Lawrence & Weber, 2008). This report will recommend some potential strategies for Enron to move forward from the scandal. To do this, we must incorporate stakeholder theory, which “argues that corporations serve a broad public purpose; to create value for society” (Lawrence & Weber, 2014, p 6.). This means that Enron must take responsibility for the scandal it created and take actions to regain its stakeholders’ confidence. To accomplish this, we will first identify and analyze Enron’s primary

Enron Corporation was an energy company founded in Omaha, Nebraska. The corporation chose Houston, Texas to home its headquarters and staffed about 20,000 people. It was one of the largest natural gas and electricity providers in the United States, and even the world. In the 1990’s, Enron was widely considered a highly innovative, financially booming company, with shares trading at about $90 at their highest points. Little did the public know, the success of the company was a gigantic lie, and possibly the largest example of white-collar crime in the history of business.