Case 1: Segmenting and Targeting the Electric Car Market

The world produces around 85 million barrels of oil each day. About a quarter of that percentage goes to the United States of America, which is used up mostly by means of transportations. Most people get around from place to place using a car, a car that is powered by fuel. Everywhere one goes driving, they will eventually run into a gas station but not a charging station for electric cars. Regular cars, burn off fuel that produce emissions (carbon, nitrogen, sulfur) that pollute and harm the environment. Although, there are some positives about switching there are also some problems that could appear but could be fixed. Electric cars have the potential to reduce the amount of pollution in the environment, boost the national economy and help

The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.

Looking around, you may notice the sudden surge of sustainable engineering all around you. From new LED light bulbs, to many different kinds of robots this epidemic is sweeping the world more and more. While we are slowly shifting towards new technologies, there is one that has gained extreme popularity over the past couple of years. It is electric cars. Going a few years back to 2010 there were a few companies introducing their first models of electric cars, but almost no one was interested in buying them, and some people even hated the idea of driving one. Since then many aspects have changed and electromobility has become one of the most debated topics in car industry. So what are advantages and disadvantages and why are they so popular now?

Everyone around the country needs to work to lower emissions into the air to reduce the greenhouse gases trapping heat in the atmosphere. I am not a fan of electric vehicles but, they are better for the environment than gas or diesel vehicles. They release less gases into the air and can be recharged almost anywhere with solar panel charger adapters. Some companies like, Tesla and VIA (General Motors Company) have made a dream for a person to own and be able to afford one.

The movement to electric vehicles has been a slow process. It has always been dictated by consumer desires, price, and practicality. There are predictions that the electric car market will reach 7% of total car sales by 2020, and there are some who think the market will be much bigger by then. We’ll see!

Fuel shortages during World War II increased interest again in electric cars, but those efforts were short-lived. It wasn’t until the 1970s that another shortage fueled interest in electric cars. Finally, in the 1990s major auto manufacturers began to offer mainstream electric and hybrid options.

Currently, the market for electric vehicles are in its early stages. However, with the growing environmental awareness more people are becoming more accepting and fond of the idea of electric cars. Presently, less than 2% of households have an electric powered vehicle but it is projected that by the year 2045, electric vehicles will account for 35% of the automotive market share.

This paper presents a marketing plan for the Electric Car Corporation (ECC); a first mover in manufacturing an electric car in the United Kingdom. The paper starts with a brief introduction to the company, its product offerings, and areas of operations and then explains why a marketing plan is essential in the strategic planning process of an organization. Afterwards, the process of new product development at ECC has been discussed. The marketing plan starts with a comprehensive situational and SWOT analysis of the company as well as its new product offering. In this paper, the SWOT Analysis is done to analyze the company's core strengths, major weaknesses, potential opportunities and threats which can be helpful for its short term and long term marketing planning.

Electric cars cannot be used for long distance trips as the battery may drain easily and charging stations may not be close up causing difficulty.

Electric cars are becoming more and more a part of the world today. Society can see them everywhere, from the streets to TV. Car companies like Nissan and Chevy have their own line up of electric cars that perform well. Now one of the most popular car companies, Tesla, can make the Lamborghini of electric cars. To help lower emission levels and jumpstart the industry, the federal government offers a $7,500 tax credit for buyers of pure electric vehicles (Schaal, 2015). Which brings up some common questions; are all these changes in the car industry a good change from the traditional gas engine and are electric cars truly better than Gas powered vehicles making gas powered vehicles slowly become obsolete. Electric cars barely have any maintenance needed compared to gas powered vehicles. Emissions

So let's start from the beginning, shall we? Electric cars are far the most amazing car invention ever made, that is why it has received a lot of fame around the world and nearly every country with the ability from China, Japan, USA, UK, Germany and many others has tried to come up with their own. Now that you know that, let's get to real business now. If you had the idea of purchasing one of these cars, let's look at what will make your car special from all the others in town. 1.

These cars are awesome in their own way but when it comes down to the power it is not good, you have to charge them but there is not a guarantee that is car will stay completely charged while you are driving. People have concerns about the range of the car and they have issues of how long it take to refuel an electric cars, it only takes you about 20 to 25 miles in an hour of charging. Electric cars are great new aspect to the community because of the energy they are trying to save but if people have a car that is not good in distance and has less power what people as a whole do with a car that is not worth much. They have people out here in the world that are big on the environment and who are all about going green and trying to make the world a better place buy going

In fact, depending on where the electricity that is being put into the vehicle originates and the type of vehicle, electric cars are not all great. Due to the nature of batteries used, electric cars have a limited range, around eighty to a hundred miles, long charging times, and disastrously high costs (Berman). The Tesla Model S for example, costs roughly 70,000 dollars; even the Chevy Volt is 38,000 dollars (Perlow). Average families simply do not have the money to pay for such expensive vehicles even if they are cheaper to run. In accordance with high costs, EVs are not practical long-distance travelers because they have a limited range before the batteries run out of electricity and you are left stranded in the middle of nowhere. Furthermore, when it does come time to charge, the average is one hour for twenty to twenty-five miles of range if you can actually find a charging port. Do the math and that adds up to four hours for only one hundred miles of driving. Some Volkswagen Passat TDIs that run on biodiesel average 600 miles on one tank that can be filled in less than ten minutes (Perlow). But perhaps most importantly, the electricity that is primarily being used to charge these new cars comes from a power plant that may or may not be polluting the earth. Sixty-four percent of United States residents obtain their electricity from either a coal or natural gas power plant which put thousands of

In the market today, there are some factors that can pose a problem to all the market players’ including the Model S.  The idea of fully electric vehicles is still a new idea in the eyes of consumers.  The major concern for the market would be the location and proximity of charging stations for the vehicles.  Major cities are starting to increase the amounts that are located within them, but are still not as readily

Just about everyone wants a car but no one Wants to pay for gas well now thanks to technology we don’t have to yes thanks to the discovery of the electronic car people can travel solely on the power of electricity but most people say that Unless some new type of battery is invented these electronic Car are nothing more than a dream but these are far more than a dream and very much so a part of reality But what does the future hold for these cars