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Case 11 Mabindra Mabindra B

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Case 11 Mahindra & Mahindra

(B):

An Emerging Global Giant?
"I have been on record to say that my philosophy of going global is because if you don't succeed abmad or don't have the capacity to succeed abmad and to carve out some turf abroad you are not going to be safe at home [. . .}. If you want to compete with multinationals you have to be a multinational.
So that is the logical rationale for going abmad.HI
-ANAND G. MAHINDRA,
Vice Chairman and Managing Director,
Mahindra & Mahindra Ltd., in 2010.
In 20 II, India-based automotive giant Mahindra & Mahindra
Ltd. (M&M) was featured on the Forbes Global 2000 list,2 a ranking of the biggest and most powerful companies in the world. Besides M&M, some of the other Indian …show more content…

The group of Brazil ,
Russia, India, China, Mexico, and South Korea are commonly referred to as the Big Six ("B6") by global management consulting firm Accenture, as they are the leading developing economies.
Earlier, owing to their low-cost structures, the developing economies served as mere outsourcing locations for the MultiNational Companies (MNCs) of the West. However, the changing global economic scenario had brought down trade and investment barriers and integrated global supply chains, thereby paving the way for the development of emerging markets. Some of the developing countries were witnessing rapid growth and thus the nomenclature Rapidly Developing Economies (RDEs) was assigned to them. The term "Rapidly Developing Economies" was used to denote emerging markets such as China, India, Mexico, Brazil,
Russia, South Africa, Poland, Indonesia, Turkey, and South Korea.
Moreover, the importance of the emerging markets to the global economy came into sharp focus as the world came out of the global economic recession. Experts said that the importance of emerging economies to world trade had been steadily increasing. Between
1990 and 20 I0, the annual growth rate of exports and imports from emerging and developing economies averaged around 7.5% compared to the figure of around 5% for developed economies.4
It was reported that the share of the RDEs in global trade was growing significantly. Notably, ROEs were

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