Case 12: Rocky Mountain House Co-Op Essay

By lowering their prices for electrical household products, this might raise questions among the Marks and Spencer customer’s as they would doubt the quality of the products thus residing from purchasing the equipment’s. Another problem would if that if they reduce the prices of the equipment’s they won’t be able to go back to the original prices. Also, if the sales stay the same while the prices go down the revenue will also decrease as a result and therefore less profits will be made.

On a map, Colorado is an almost perfect rectangle. With an area of 104,091 square miles, it ranks eighth among states in size. Colorado is located in the Central Time Zone of the United States. Also known as Mountain Time Zone, it’s clock runs an hour later that the Eastern Standard Time Zone and one hour ahead of the Pacific Standard Time

The company is looking to increase profitability and find a long-term solution to the inventory problem.

In the summer of 2005 I had the opportunity to intern at The Franklin Institute Museum in PA. This museum is one of the many well known science museums across the country. The Franklin Institute Museum is a unique museum that gives the experience of exploring science in a fun and fascinating way. The museum touches bases on many areas of science such as, anatomy, physics, environmental sciences, and space. The Franklin Institute is named after Benjamin Franklin and is the home of his national memorial statue. It was founded in 1824 and its first building was established in 1825; since then its location has changed with in the city of Philadelphia but it still remains to be one

The company’s products are not selling in the market even after making several changes and reforms in the operation process i.e. experiencing difficulty in gaining traction in the market.

Company’s marketing objectives: to increase the sales to $10,000 and improve the brand image by 15%.

Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.

Marketing strategy successfully program offers participants the unique value that attempts to communicate. This strategy of joining the program, participants and their parents to experience the benefits "costs" redirects attention from the issue. Marketing strategy to identify the needs of the market and the most effective and positive way possible to communicate with the audience will continue.

Media strategy: EWYA Company using media for advertising such as TV, radio, woman’s magazines and health magazines. EWYA Company also using some of social website for examples Face book and twitter could also highly effective. Point of sale display in a major super market or chemist chain should also be considered.

Ron has prepared himself for any questions or concerns that his potential customers may have, so in this case the customer is questioning how can Mid-Town compare to the speed and cost from their current online supplier. The advantage that Ron currently has is that the customer didn’t state that he didn’t want the possibilities of doing business online which many customers who are not familiar with technology and would rather continue business manually or face to face going instead. Therefore, Ron should have planned a time or a online meeting such as Skype a technology system that can allow you to have conference call or meetings by using the internet. This will allow Ron to actually show the customer how easy it is to access their company

* No marketing plan - Increased competition – 12 new competitors have entered the market; 3 being direct. A lack of promotional strategy and

The company’s target market is a mass of retail and other industries. They designed their product to be a one size fits all with the flexibility to match benefits to any consumer. In general, retailers are the prime candidates for this type of product, however not segmenting further will hinder the execution of a marketing strategy and overall profitability. A deeper analysis into the target market is necessary.

A marketing strategy will help differentiate a business form other business in the same line of business. The best way to differentiate a business is to create a core message. By having a unique approach business can eliminate competition. Sof-A-Logue’s goals for the new year are to build their brand with a clear market value proposition and create plan’s product strategy. They also want to develop customer profiles by using customer segmentation systems and position the company as the number one personal communications company by a new hybrid marketing campaign. The marketing team will present The Power of Less which focuses on eliminating anything not contributing to the success of the company. The marketing team will focus on simpler,

As the economy is in a state of confusion, it is important that HN constantly monitor their marketing strategies. The implementation stage is quite difficult, especially as unforeseen situations may arise that put in jeopardy the success

1) Invest heavily in market research section in order to create market-driven products and services.