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Case 2.35

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The reason why most of the consumers are buying the tomato priced at $2.35 is that they are looking for prestigious product. The tomatoes are being targeted for different consumers, and the price, in this case, plays an important role in the consumer’s choice. The tomato priced at $1.69 follows an elastic demand, which means that a change in the price of this tomato would result in a significance change in the demand. On the other hand, the tomato priced at $2.35 seems to follow an inelastic demand; it means that a change in the price would not substantially affect the demand of the product. However, the tomatoes are being priced narrowly, so if the store substantially reduces the price of the tomato sold at 2.35, it is possible that the consumers

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