Case 5 – Magrec, Inc.

Anne was curious about why murders, lynching and mysterious fires were taking place in and around her community. Every time she went to her mother for advice or discussion on race relations, she was immediately redirected to a subject less controversial. If Anne wanted to figure any of these issues out, she was going to have to do it on her own.

Cognitive dissonance is defined as the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change. Cognitive dissonance occurs most often when a person’s beliefs, morals or feeling are one way but they do not act accordingly. This dissonance may be displayed in numerous ways that may be done outwardly but also there is an internal process that takes place. A use of internal processing involves many different functions, included but not limited to, thinking, perception and problem solving. The driving force of dissonance is that we as humans attempt to align opposing thoughts or ideas and carry on with life in a way that still meets our morals, set standards or way of thinking. In doing so, we are then challenged to find what we believe as appropriate reasoning for making

Quality Associates, Inc., a consulting firm, advises its clients about sampling and statistical procedures that can be used to control their manufacturing processes. IN one particular application, a client game quality associates a sample of 800 observations taken during a time in which that client's process was operating satisfactorily. The sample standard deviation for there data was .21 ; hence, with so much data, the population standard deviation was assumed to be .21. Quality associates then suggested that random samples of size 30 be taken periodically to monitor the process on an ongoing basis. BY analyzing the new samples, the client could quickly learn whether the process was operating satisfactorily. when the process was not

This memo is intend to present appropriate treatment of the ARO estimation problem experienced by the Lack of Information (LOI) based on the findings from interviews with all 50 of the warehouse managers and on-site visits at each of the 50 locations of its warehouses countrywide. The onsite observations search for any evidence of damages in both the on-site property like the roof, walls, floors and general conditions. The interview with the managers obtains information about the characteristics of the warehouses that are not readily observable. The information obtained is very important in the preparation of the fiscal

Miles Roby works at the restaurant, Empire Grill, spending his days flipping burgers and counting change. He is the epitome of the Cognitive Dissonance Theory. Cognitive Dissonance is used to describe people who are having a conflict between their personal beliefs and own reality. For example, Miles is in a dead-end job in a dying town. He knows

CASE 7 ARMSTRONG HELMET COMPANY 1. Item Administrative salaries Advertising for helmets Depreciation on factory building Depreciation on office equipment Insurance on factory building Miscellaneous expenses— factory Office supplies expense

After a thorough evaluation of various options available to Nucleon Inc. to bring their product to market, we recommend that Nucleon Inc. pursues the option of In-house Pilot Plant for Phase I and Licensing for Phase III.

Based on our projections for the years 2002-2004, the biggest driver that effects debt is the company’s operating expenses. Based on the history of the upward trend of operating expenses, our recommendation is that The Body Shop needs to concentrate on lowering the operating expenses, and keeping those expenses around 45% or lower in order to avoid borrowing money. Our 45% recommendation includes a safety net which will prevent having The Body Shop borrowing cash if sale do not continue to climb at a significant rate.

A few weeks earlier, John M. Case, board chairman, president, and sole owner of the

Dissonance Example #1: The Charming Math Teacher. You absolutely love your math teacher She is vibrant, engaging, and approachable. You want to turn in a good performance on your first exam and you study hard. Unfortunately, your grade is barely passing.

2. Compares the returns of the asset to the market over a period of time (Beta)

Leon Festinger created the cognitive dissonance theory as an attempt to explain why people desire to have consistency between their behaviors and actions. Cognitive dissonance is the distressing mental state people feel when they find themselves doing things that don’t fit with what they know, or having opinions that do not fit with other opinions they hold (Festinger, 1957; as cited in Griffin, 2009). Thus, people are motivated to change either their behavior or their belief when feelings of dissonance arise.

Rarity: Tesla Motors is known to have a differentiated product over other firms in the sense that it sells electric based cars. It is the only successfully running electric sports cars in the U.S. At the beginning sales were not enough to sustain the business but tesla motors proved it self after introducing the new model, Tesla Roadster 2. There is only few car manufacturing companies trying to enter this industry which makes Tesla Motors have a competitive advantage.

SOLUTION: After the sales call with a physician, John finally confronted Dick after a snide remark was made from a client about Dick getting a promotion. John was very respectful, professional and cordial with his response, and they were able to identify the anger and hostility that Dick had towards John – which really was not towards John, but mainly towards the fact that Dick did not get a promotion. They talked about this issue and were able to settle their differences and improve their relationship. In the end, John realized that Dick was a vital part of the sales force and upheld high importance to the district’s success. John handled this with the best intentions in mind. He had the patience to go about business and attempt to ignore Dick’s words, but when it got out of control, John was able to identify the issue and find a resolution.

Term/Jargon that I am unfamiliar with  Billing Terms to retailers (pg. 2, middle of paragraph 2)     My guess of what it means  Conditions attached to a sale?    