Case 6-3 Eli Lilly in India: Rethinking the Joint Venture Strategy

One factor that comes into play with Eli Lilly is the threat of new entries to the pharmaceutical industry. The threat comes into play through company diversification in mergers, acquisitions and product differentiation. In the case of Eli Lilly, as they continue to shrink, competitors are increasingly growing through acquisitions, mergers, and differentiation of product. New entrants to the industry keeps the game interesting and lively as the competition works to outdo each other. So threat of new entrants is relatively high and Companies which forming alliances are potential rivals. Even if earlier

The company is so large that no one drug can lift it from its current sales doldrums. In addition, the company was once highly attractive to investors, but its recent stock price fell to 1997 lows. This may put pressure on the company to attempt acquisitions at a time when the company is ill-equipped to integrate a new company into its organization, and it is engaged in a cost-cutting program at a time when it may need to invest even more in research and development (McTigue Pierce, 2005).

U.S. based companies hold rights to most of the world’s rights on new medicines and holds thousands of new products currently being developed. As of 2012, the industry helps support almost 3.4 million jobs in the U.S. economy. It is also one of the most heavily R&D based industries in the world. In the United States, the environment for pharmaceuticals is much friendlier than other countries around the world in terms of pricing ability and regulations. Both the Pharmaceutical and Biotechnology industries have experienced significant growth in the past year with year-over-year increases of 13.02% and 34.69% respectively. It is an even more striking when looking at the past five years considering both have beat out the S&P 500 with pharmaceuticals increasing an additional 31.44% and the biotechnology sector besting an astonishing 269.3% more return than the

The company mission statement indicates that it envisions becoming a principal pharmaceutical manufacturing corporation with a special dedication to advance innovation in medicine with the

Selling Eli Lilly’s entire stake within the Joint venture can bring both positive and negative impacts on Eli Lilly. To evaluate this option, the key question lies on whether terminating the Lilly-Ranbaxy relationship and consequent one-off cash flow overweighs the risks of trade secret leakage, potential loss of market share in the indian market in the long run. Selling off the stake in a JV allows Eli Lilly to cut ties associated with Ranbaxy and get a sum of immediate cash. According to exhibit 5, it should be noted that the other expenses for Eli Lilly has been increasing from 157907 to 254822 from 1988 to 2001. Coupled with the instability and lower entry barriers to the market, selling the entire stake in JV could

It is an Opportunity for a pharmaceutical companies at this stage: (1) company can compare

Eli Lilly & Co. lost a group of important select patents so they are now looking to compete by producing new drugs . Due to long research and development times prior to a drug hitting the market, revenue forecasts for the company are unknown. Lilly’s short-term forecast is not much clearer as “revenue for the fourth quarter of 2013 declined 2 percent to $5.80 billion largely on Cymbalta’s patent expiration, the company affirmed. Net income dropped 12 percent to $727.5 million, or 67 cents per diluted share, compared with $827.2 million, or 74 cents per share, for the year-earlier quarter” (Zhang).

Economic: Globalization of the pharmaceutical industry is an exciting opportunity to have research and development done at cheaper prices in other countries. However, this could be a double edged sword for companies because it is easy for other countries, such as India, to produce generic versions of the drug in bulk.

Eli Lilly entered into a joint venture with Ranbaxy in India in 1992. A decade later both must decide whether this relationship remains mutual beneficial. Both companies have enjoyed a strong working relationship with identical value system as well as strong growth.

Eli Lilly was approached by a leading pharmaceutical firm in India to consider building a joint venture together. Ranbaxy Laboratories began as a family business in the 1960’s, but with strong entrepreneurial skills the company grew to become one of the largest manufacturers for bulk drugs and generic drugs. The two companies considered pursuing a joint venture that would support on another’s products by supplying one other with ingredients to complete company products without having to trade with other companies internationally. The JV would potentially lead both companies, together to become a dominant force in the Indian market.

There are advantages of starting a pharmaceutical firm in India. It has emerged from being an enzyme-producing firm to a biotech powerhouse under the guidance of Ms Kiran M. Shaw. They have a well-established pharmaceutical industry that has been growing since 1947. After the purchase of Hindustan Antibiotics Ltd. and India Drug and Pharmaceuticals Ltd. they were able to compete with the MNC’s (Multi National Corporaton) from overseas (Kalegaonkar, Locke, Lehrich, 2008, p. 2). In the beginning the pharmaceutical industry saw substantial growth. “By the beginning of the 21st century, over 20,000 pharmaceutical companies were operating in India” (Kalegaonkar, Locke, Lehrich, 2008, p. 2). “The pharmaceutical industry in India is ranked third

A company like Teva Pharmaceuticals is subject to all of the factors of the external environment given the nature of its business and global expansion. Pharmaceuticals is an industry where high profits can be achieved, but it is also an extremely challenging business when one considers all of the political/legal aspects involving government regulation and patents. Every country has strict regulation and testing requirements for drugs that affect companies differently depending on their position in the market. Originally, innovative pharmaceutical companies had to obtain patent protection and FDA approval but this would translate to years of protection from the generic competition. Once the

Those target markets who rely on Johnson & Johnson health and medical needs are mostly patients, doctors, nurses and civilians. Therefore, the company need to sustain their products and services over all these years to ensure that lower income people and underprivileged patients are able to access on their medicines. This however requires the company to balance patient’s access and competitive dynamics in line with their need as the company need to have enough resources to keep on being innovating, creating new and better medicines and at the same time making sure there will be a fair return to the shareholder as well. Johnson & Johnson also work closely with the governments, physicians, non-government organizations and the international donors all around the world to provide its products within an affordable prices to its

We analyzed the Indian Pharmaceutical industry on these five forces and the findings of industry competitiveness and profitability are written under the relevant competitive forces.

This report provides an analytical strategic review of the global pharmaceutical industry; its origin, evolution,