preview

Case 7.1 Handy Andy, Inc. Essay

Decent Essays

1. Is this a customer service problem? Why or why not?

a. Why is this a customer service problem?

It is a customer service problem because ultimately it is reflecting poorly upon the company and providing customers with poor and inadequate customer service. The distributors are lying to customers to inflate sales. The distributors are not rendering adequate customer service all of which whether direct or indirect is associated poorly in the customer’s reflection and association with Handy Andy’s product (the trash compactors)

b. Why is this not a customer service problem?
It is not a customer service problem because this is service associated with the distributors. The distributors are not in house. They are not part of the …show more content…

3. What should Handy Andy’s marketing vice president do? Why?

Handle the situation and do not let it get any more out of control than it currently is. This sounds the brewing of a perfect storm for customer service and relations. It is ultimately reflecting poorly upon the company. The V.P. should make the distributors and retailers know that this behavior is unacceptable and Handy Andy does not endorse this kind of business in relation to its valued customers.

4. In the case is the statement, “The factory distributors in these few cities indicated that they, not Handy Andy, Inc., stood behind the one-year warranty.” Is this a problem for Handy Andy? Why or why not?

This is a problem. It is not the distributors issuing the warranty. It is Handy Andy’s warranty given to the customers as a testament to stand behind their product. This is not a third-party warrant that is sold at say a used car lot. Again, this reflects poorly on Handy Andy and how they value their customers.

5. Bixby, Booher, and Ortega recognize that Handy Andy needs a better way to learn about the buyer’s installation experience. One alternative is to add an open-ended question, dealing with the installation experience, to the warranty activation form. Another alternative is to e-mail a brief survey about the installation experience within three to five days of receiving a warranty activation form. Which of these alternatives should

Get Access