Case Analysis 2 Harrah Entertaiment Essay

Gambling is becoming increasingly popular in today’s society. Major casinos and online gambling sites attract

I. Did you know that gambling generates more revenue than movies, spectator sports, theme parks, cruise ships and recorded music combined ("Statistics gambling facts,")?

The organizational structures within a company can be the determining factor if a business can run efficiently or run chaotically into ruin. The organizational structure is the different hierarchy’s and arrangement of authority, roles and duties in an organization. The Cheesecake factory has a very effective organizational structure which allows for its operations to run smoothly and enables the Cheesecake factory to be one of the highest earning restaurant chains. The structure contains three main levels. The first and highest level is the board of directors which contains 7 members, including the CEO David Overton and 6 directors. The next level of hierarchy called N-1 contains 7 levels including the CFO, President, Area Operations,

Financially, MGM has not been affected by the incidents experienced in the past with fire safety, a build-up of negative perception of MGM Grand will eventually harm the company. A short-term recommendation has been developed that, when implemented, will not be able to make up for the losses that have occurred, but will help ease the consumer’s minds and perceptions of MGM Grand. A separate long-term recommendation will be presented to help solve the ethical dilemmas that MGM Grand faces.

Social Although gambling industry can bring more employment opportunities and offer diversified leisure activities for the public, it could also lead harms. ‘Problem Gambling’ is the main disadvantage that gambling produced, it may result in an increasing number of personal bankruptcy, suicide, crime and child welfare may be ignored and so on (Williams, Rehm & Stevens, 2011). Hence, the Australian Gaming Council formulated the Responsible Gaming regulation to conduct the gambling industry in Australia and reduce the existing and potential harms.

3. How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Database Marketing?

The casinos at these resorts are crowded daily with adults who share the love and excitement of gambling responsibly. Guest at the hotels and resorts can also enjoy other options for entertainment like spas, shows, concerts, and dining. Guest can also enjoy playing a variety of free casino themed social games which is used for advertising the products and services at the casinos. Today the company is focused on building valuable relationships with their loyal customers to regain market share and boost competitiveness and profitability.

--Company performs its own employment screenings, independent of the registration process. The intent is to check background and to avoid hiring people involved in crime, violations. --Licensing of casino personnel so this will ensure that the right person is employed and those who fails the registration process is not employed by casino company. --Training and retaining well qualified employees to ensure that the right type of people is employed: Company provides extensive further training to employees to standardize its activities. Cultural controls (exist to shape organizational behavioral norms and to encourage employees to monitor and influence each other's behaviors): --Controls were legally mandated because the gaming industry is highly regulated. Companies have to maintaining its licenses and paying gaming taxes to be allowed to continue operations. --Company is operating in highly competitive environments and competing against other companies. They were required by regulations to report suspicious activities related to money laundering and report any cash transaction in excess of $10,000. Results controls (Policies and procedures that help ensure management directives are carried out to achieve the desired result. It involves rewarding individuals for generating good

Casinos are an enterprise with an open system organization containing permeable boundaries. It strives in teaching their employees in each department to work together and to provide quality service to its customers. It needs to compete in a complex and dynamic environment,

Robert Kiyosaki once said, “Successful people take big risks knowing they might fall hard but they might succeed more than they ever dreamed.” This man is a billionaire that hit the jackpot, while gambling. He now owns eleven different businesses and he is worth over eighty million dollars. If someone could learn how to astute, they could live like him too. The articles, The Legalized Gambling Debate, Sports Betting Should be Legal, and Should Sports Gambling be Legal?, all attribute thought to this suggestion. Gambling is a feasible business as it provides revenue, sponsors education, and inspires gamblers.

Aggressive Behavior and Victimization has long term effects for the victimized, the bystander, and the perpetrator.

H.E.B, the 11th largest grocery chain in United States, started 30 years ago. When the company was started, it was a predominantly private label company. Recognizing the customer drawing power of national brands, H.E.B took crucial steps to build a strong national brand presence. HEB was known for its superior quality products, its customer service and a broad assortment of merchandise. Additionally the company’s focus on delivering on its promise of everyday low prices, especially to the low income households that it catered to, was amongst its most critical success factors.

The casino marketing is directed to individuals who want to have fun and those who are willing to risk their mortgages (Klebanow, 2009)

There is a steady growth rate in gaming revenues taking effect in the casino industy around the United States. A number of factors are tied into the increase including new entrants to the casino industry and rival casino expansions. Through aspects of Porter’s Five Forces Model of Industry Competion: Rivalry among existing firms, the threat of new entrants, and the threat of substitues, this case analysis addresses key problems the casio industry is facing and implements stratiges they may use to tackles thoses issues. In addition, SWOT analysis (Strengths, Weaknesses, Opportunites, and Threats) will be used to facilitate the discussion.

Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.