Case Analysis 3 - Personal Navigation Devices (Pnds) Essay

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Case Analysis 3 - Personal Navigation Devices (PNDs)
1Q. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs?
ANS: Personal navigation devices can become the next must-have gadgets.
They add more comfort in the busy life in the sense that they give you an ability to concentrate on one thing less. PND like, say, GPS are starting to win over customers, from weekend hikers or bikers to people who are just tired of their lousy sense of direction. Some consumer GPS navigation devices feature interactive street maps that may also show route information, and step-by-step routing directions. For these reasons PND’s are very helpful and useful.
Some PNA devices are PDAs
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3D Maps
Newer PND models are also incorporating 3D map capabilities. 3D map capabilities enable a PND's map display to be more visually attractive, and also provide more detailed imagery and enhanced graphics. Maps on PNDs provide displays of city landmarks and buildings, roads, other points of interest to the driver, and other input necessary for navigation. The scale of the map display could be adjusted, depending on the needs of the driver.
3Q. What will be a likely future for PNDs?
ANS: Nokia, Samsung Electronics, Motorola and other handset makers already introduced GPS phones in 2007.
The inclusion of Google Maps Navigation in Android devices such as Motorola Droid, and Nokia's announcement of free Ovi Maps, which rapidly integrated into smart phones.
PND vendors are increasingly looking at value-added services enabled by new devices with wireless connectivity to combat slower market growth, increasing competition and commoditization of entry-level devices. Berg Insight forecasts that 88 percent of PNDs shipped worldwide in 2015 will have integrated cellular connectivity.
"The connected PND segment has had a slow start, but now seems to be on-track as business models have been refined", said André Malm, Senior Analyst, Berg Insight. "Although Connected PNDs are unlikely to account for a significant share of total shipped units next year, rapid growth can be expected once customers get used to new live services such as traffic flow information, speed

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