Case Analysis

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Case Study on W L Gore limited
Shahzad Mukhtiar
1. Introduction
THE OBJECTIVE OF THIS CASE STUDY IS TO UNDERSTAND W L GORE &ASSOCIATES. THE MAIN TASKS OF THE ASSIGNMENT ARE: FIRSTLY, IDENTIFY THE MANAGEMENT AND LEADERSHIP STYLES OF COMPANY AND FIND THE IMPACT OF THESE STYLES ON COMPANY’S STRATEGIC DECISIONS. SECONDLY, FIND THE CONNECTION BETWEEN SELECTED STRATEGIC MANAGEMENT AND LEADERSHIP THEORIES AND DESCRIBE THE IMPACT OF THESE THEORIES ON ORGANISATIONAL AND LEADERSHIP STRATEGY. THIRDLY, USE PROPER TECHNIQUES TO RE- EXAMINE COMPANY’S LEADERSHIP REQUIREMENTS AND FINALLY THE AIM IS TO PRODUCE A LEADERSHIP SKILLS PLAN FOR W L GORE’S FUTURE REQUIREMENTS.
W L GORE AND ASSOCIATES IS A LEADING MANUFACTURER OF THOUSANDS OF ADVANCED
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Associates work in teams, they are free to do work individually and they are responsible to fulfil their tasks. Moreover, In W L Gore employees are innovative and leaders allow them to do their work freely. According to W.L Gore CEO Terri Kelly, associates are owners in the company; they are self-committed about their work. In W L gore each person has more power to decide what they want to work and where he/she can make contribution for company. Furthermore, associates have freedom to decide about their tasks and commitment to deliver promises. Such powers in W L gore show, freedom and innovation about individual’s work. W L Gore & associate adopted this style more in management than leadership in company. (Management exchange i, 2011)

3.3 Impact of Leadership and management styles had on W L Gore strategic decisions
W L Gore &associates follow democratic and laissez-faire styles of leadership and management. These styles have positive impact on company’s strategic decisions. Strategic decisions are long term decisions; it’s about company’s growth, vision, mission and future planning. In W L gore where top level management and leadership make decisions. Moreover, the support of associates makes decision simple and there are fewer chances of conflicts in company. The impacts of these styles are clearly positive when we
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