Case Analysis

8274 Words Apr 14th, 2012 34 Pages
Zest-O Corporation Case Research and Analysis

Table of Contents
Cover Page 1
Table of Contents 2
Part I. Case Research 3 A. Company Profile 3 1. Vision, Mission, Objectives and Strategies 7 2. Developed Vision and Mission statements 8 B. Issues 10 C. Interview 11 D. Solution 12
Part II. Analysis 15 A. Organizations external opportunities and threats 19 B. Competitive Profile Matrix (CPM) 20 C. External Factor Evaluation (EFE) 21 D. Internal Strengths and Weaknesses 22 E. Internal Factor Evaluation (IFE) 22 F. SWOT Matrix 23 G. SPACE Matrix 24 H. BCG Matrix 26 I. Grand Strategy Matrix 28 J. Strategy
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Zest-O Corporation handles directly nationwide distribution of its products with its 13 branches nationwide, strategically located all over the country and with almost 1,000 employees. It also maintains a strong sales force divided into Booking, Ex-truck and Wet-market. Its client base is in the thousands, directly servicing 80-90% of the total number of our outlets nationwide. At present, the company operates five manufacturing plants located in Novaliches (Quezon City, Manila), Marilao (Bulacan), Canlubang (Laguna), Mandaue City (Cebu) and El Salvador (Cagayan de Oro, Misamis Oriental).
The next 10 years is a big challenge for Zest-O Corporation to keep up with the changing market environment to compete in the global economy. The company is preparing not only for the local market but also making itself competitive internationally.


Total household spending on non-alcoholic beverages reached P33.3 billion in 2006 based on the latest Family Income and Expenditure Survey of the National Statistics Office. The figure was higher by 2.9% per year from P30.6 billion in 2003. In inflation-adjusted terms, expenditure grew by 7.4% per annum during the period. The bulk of the spending may be attributed to softdrinks.
Meanwhile, the total size of the softdrinks market in the country was estimated at 8,591 million liters in 2007, with projected growth of 7.6% in

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