Case Analysis

8286 Words Apr 26th, 2012 34 Pages
Zest-O Corporation Case Research and Analysis
Table of Contents
Cover Page 1
Table of Contents 2
Part I. Case Research 3
        A. Company Profile 3
            1. Vision, Mission, Objectives and Strategies 7
            2. Developed Vision and Mission statements 8
        B. Issues 10
        C. Interview 11
        D. Solution 12
Part II. Analysis 15
        A. Organizations external opportunities and threats 19
        B. Competitive Profile Matrix (CPM) 20
        C. External Factor Evaluation (EFE) 21
        D. Internal Strengths and Weaknesses 22
        E. Internal Factor Evaluation (IFE) 22
        F. SWOT
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Other products being marketed by Zest-O Corporation includes, fruit juice powder concentrate, lemon and green teas, canned nectar drinks, tropical purees such as Mango, Pineapple and Soursop.
Zest-O Corporation handles directly nationwide distribution of its products with its 13 branches nationwide, strategically located all over the country and with almost 1,000 employees. It also maintains a strong sales force divided into Booking, Ex-truck and Wet-market. Its client base is in the thousands, directly servicing 80-90% of the total number of our outlets nationwide. At present, the company operates five manufacturing plants located in Novaliches (Quezon City, Manila), Marilao (Bulacan), Canlubang (Laguna), Mandaue City (Cebu) and El Salvador (Cagayan de Oro, Misamis Oriental).
The next 10 years is a big challenge for Zest-O Corporation to keep up with the changing market environment to compete in the global economy. The company is preparing not only for the local market but also making itself competitive internationally.


Total household spending on non-alcoholic beverages reached P33.3 billion in 2006 based on the latest Family Income and Expenditure Survey of the National Statistics Office. The figure was higher by 2.9% per year from P30.6 billion in 2003. In inflation-adjusted terms, expenditure grew by 7.4% per annum during the period. The…

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