Case Analysis Essay

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FLIP FACTORY INC. Birgitte Grøgaard wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada,…show more content…
Her previous experience, however, dictated that she temper this enthusiasm and take a pragmatic approach to continue to develop and expand her business successfully. The next staff meeting was only a week away and she felt the need to clarify her position on the future of Flip Factory. Had she finally reached the point in her career where she should relax and enjoy the results of her hard work, or should she capitalize on the organization’s momentum and seek new paths for growth and expansion? ABOUT FLIP FACTORY Flip Factory was a Calgary-based fitness centre that offered unique, non-competitive, gymnastics-based programs. It was owned and operated by Traviss, an entrepreneur with a passion for physical fitness and gymnastics. Traviss established Flip Factory to make gymnastics more appealing to the mass market. She wanted to provide fun and challenging classes for all ages and abilities, and her classes incorporated nontraditional components such as circus arts, trampolining, demonstration gymnastics, and parkour.1 1 Parkour is “the activity or sport of moving rapidly through an area, typically in an urban environment, negotiating obstacles by running, jumping, and climbing.” Oxford Dictionaries, “Parkour,” Oxford Dictionaries, accessed December 17, 2015, Authorized for use only by Luyao Yu in ADMS4900 Management Policy at York

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