Case Analysis : Melt Away

I feel that this case was somewhat representative of what was discussed in the textbook. The forensics aspects of this case were generally different from the impression of forensics I received from reading the textbook. Despite this fact, I feel that the investigative techniques of this case were similar to what was discussed in the textbook, as well as what has been discussed during lecture.

Allstar Brands’ brand management team will make decisions based on the assumptions gained from corporate standings and market research. Allround cold medication will capitalize on its high brand awareness and solid market share to increase revenue through promotional allowances, product diversification and bigger direct to consumer promotions. Our primary focus is direct channel distribution to mass merchandisers, large grocery stores and chain drugstores. New product reformulation for children’s medicine and adult capsule are expected to increase market share and long-term profitability. We predict a reduction in advertising costs due to strong brand awareness.

1.3. In order to estimate the peso discount rate, assume that the International Fisher Effect (IFE) holds. Groupe Ariel's Euro hurdle rate for a project of this type was 8%. Assume that inflation rates are expected to be 7% in Mexico and 3% in France.

Barbara Printup must determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points, it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug.

Allround is sold through both direct and indirect channels, the venue of direct to the retailer allows for more control over the product placement in the modes of independent drug stores, but for larger stores such as grocery stores, mass merchandisers, and chain drug stores the study found that they focus concerns on product turnover and given allowances for the product.

You are in a patient’s room performing a treatment. The patient, who has a type of cancer that is always fatal, has just been told of his condition. While you are there, a man visiting a patient in the next bed begins to describe the horror of his wife’s last days before she died of cancer. The patient becomes increasingly tense and finally begins to sob. Answer the following questions:

When a law enforcement officer or other public employee is accused of potentially criminal conduct, they may face three different kinds of interviews or interrogations. If an officer is interviewed as a criminal suspect, they have the absolute right to decline to answer any questions, or to insist that they have a lawyer of their choosing to attend the interview. The first is type is during a criminal investigation; the second is during a disciplinary investigation and finally during the course of civil litigation where there has been damages. During a criminal interview, there is no professional, ethical or moral duty to participate especially without the assistance of an attorney to represent the officer under investigation. It has come to a surprise that many experienced officers will waive their right to silence and give the investigators an audio recorded statement. Some of the inexperienced criminals do not make incriminating statements. The motive for cooperation is to avoid unfavorable publicity.

Providing Over-The-Counter medicine Allstar targets people who have common health problems. The best way to segment Allstar’s customers would be by the following two major categories: illness (cold, cough, allergy) and demographics (young singles, young families, mature families, empty nesters, retired). Allstar Brands invests in marketing research to learn about the ever changing preferences and trends of the market. The information the Company gathers from this research is then used to make according decisions to satisfy each particular category of customer.

I can understand both of the arguments presented in these two passages. On one side, we have regular workers trying to establish a stable and reliable source of income, one that they can use to provide for themselves. On the other side we have a business that has to keep the customers, employees, and it's own needs in mind. After considering the information supporting each of these sides, I have come to a position that falls somewhere in the middle.

3. The brand promise was backed by good reputation and high quality product with good image of the end product. Their strategy was to aim and communicate the benefit to the end user, and show how the ingredient branding can properly improve the brand value of polycarbonate. With awareness and that both the manufacturer of the end product and the company that makes the most elementary component of the product stands for flawless quality and the consumer can trust this product. This was materialized though ingredient branding campaigns and multistage marketing strategies, such as cooperation marketing. Where each partner finances its own part, and resulted in a win, win situation. The integration of advertising and public relations pushes the message to more consumers minds. This also lead the end user the willingness to pay more for products labeled with Makrolon ingredients and increase demand and today Makrolon is a well known brand.

Six Flags is synonymous with thrills, laughter, and screams of joy. However, in June, 2006, investors were not laughing. As KMGH Denver reports (2006), shares of Six Flags Inc. dropped sharply on Friday when debt rating agencies lowered their outlooks on the amusement park operator after it said attendance and revenues had fallen. (para 2).

Tanya is a 21-year-old African American female who was referred by Southern Psychiatric Unit after she called 911 as a result of beings annoyed with her family and co-workers. She complained that her employer puts her in places to do paperwork and not giving her 70 hours a week. They were cutting her hours from 10 to 6 a day. She reported that she was feeling suicidal when she called 911. Prior to calling 911, Tanya reported that her baby father Derrick is in her brain singing and rapping all of the time. She reported that Derrick works at Taco Bell. She reports that she had to have sex with Derrick in order to quiet down his voice; however, if she has sex with others, the voices would get louder.

Well-organized structure. There is clear defined stages and the fixed timetable to follow during the dispute settlement procedure. This dispute settlement system indeed become more effective than that of GATT 1947 (Food Fight n.d.), which is capable of dealing with complicated cases.

I was instructed to record a melting point range for each compound, rather than a single temperature melting point. The reason for this instruction is that polymers and unpure substance melt over a range of several degrees. Based on the melting point ranges for both substances, it is difficult to differentiate the two based on its melting point data alone. The ranges of the substances are close enough to one another that one could argue for experimental error when presenting the data as a solo identifying property.

2. Compare this research design with a survey research design. What advantages, if any, did this research design have over a survey?