Case Analysis : New York Times Digital

Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.

Even though USA Today is a national newspaper, it is written in shorter piece and sprinkled with eye catching, colorful photos, graphs, and charts designed to address the needs of a sound-byte generation, which are never consider by any other media source and it makes the USA Today’s content refreshing and more engaging than other papers. Because of this the USA Today’s circulation grew rapidly from roughly 350,000 in 1982 to approximately 5.9 million daily print and online readers today. When comparing USA Today with other competitors like the Wall Street Journal, which has 2.12 million subscriptions and the New York Times, which has 1.58 million subscriptions, the USA Today remains the number one print newspaper and USAToday.com, is the internet’s top sites for news and

The case New York Times Co. Vs United States in summary was a first amendment battle between the United States government and the prominent newspaper cooperation New York Times in 1971. The premises of this legal battle was based on the New York Times reporter Daniel Ellsberg publishing in excerpts illegally leaked, classified documents containing the United States involvement in the Vietnam War specifically on the anticipated death counts (Institution, 2015, p. n .p). However, The United States government finding out about leakage placed a prior restraint also known as “government action that prohibits speech or other expression before it can take place” on New York Times cooperation based on National Security grounds (Prior Restraint, 2015). The case, despite the over powering strength of the nation and the accusations against the New York Times Cooperation the case was ruled in favor of the New York Times by the Supreme Court (Curry, Riley, & Battistoni, 2015, p. 458).

When a law enforcement officer or other public employee is accused of potentially criminal conduct, they may face three different kinds of interviews or interrogations. If an officer is interviewed as a criminal suspect, they have the absolute right to decline to answer any questions, or to insist that they have a lawyer of their choosing to attend the interview. The first is type is during a criminal investigation; the second is during a disciplinary investigation and finally during the course of civil litigation where there has been damages. During a criminal interview, there is no professional, ethical or moral duty to participate especially without the assistance of an attorney to represent the officer under investigation. It has come to a surprise that many experienced officers will waive their right to silence and give the investigators an audio recorded statement. Some of the inexperienced criminals do not make incriminating statements. The motive for cooperation is to avoid unfavorable publicity.

Justice William J. Brennan, who wrote the Opinion of the Court for New York Times v. Sullivan, demonstrated that he strongly supported civil rights around the time of the case. In 1962, Brennan openly expressed that he admired NAACP leader Thurgood Marshall, and congratulated him in a personal letter on his nomination to the U.S. Court of Appeals for the Second Circuit. Just after the Freedom Summer Murders in 1964, Brennan referred to the deaths of Goodman, Schwerner, and Chaney as “full cause for national mourning”, but wrote that the event was “cause for satisfaction in the thousands of other students who worked for civil rights… even if not without fear and anxiety at times.” These two expressions of sympathy and encouragement for the Civil Rights Movement demonstrate that Brennan thought of context predominantly as he wrote his Opinion. He even confirmed his perspective in his writing, as he stated, “The present advertisement, as an expression of grievance and protest on one of the major public issues of our time…” Evidently, Brennan’s history of supporting blacks in their journey towards school desegregation, voting rights, and freedom of speech rang true in this case as well.

Tom and the USA today team faced a new rapidly developing internet information boom. News was not just becoming accessed more by digital sources, but it was being created or changed into digital sources of information. The internet had created, in the context of the news industry, a disruptive outlet to the newspaper production, sales, and distribution. Whole new infrastructures and business strategy focused on web design, rapid information updates, media outlets, and becoming more up to date with the current technological trends in news, information, and communications. With that, Tom realized that the business expand and use its core competencies in content distribution into three formats, which would allow USA today to impact different market segments with one of three particular product/service changes. With the new divisions, the overall strategy would need to become more ambidextrous to guide and coordinate the branches under a single

The concept that marriage can occur, endure, and succeed without the factor of love seems to be common in many other places in the world. “Who Needs Love! In Japan, Many Couples Don’t,” by Nicholas D. Kristof published in the New York Times in 1996 explores the aspects and success of loveless marriage in Japan beginning with Yuri Uemura of Omiya, Japan.

1. Unfreeze - This was so interesting to read about. The “unfreeze” phase took a lot of courage especially since this was not a company in crisis. Although concerns were mentioned, nothing really stood out as a motivating factor to induce fundamental change. So - the consultant Bob Janson, helped to coagulate the feeling of guilt through finding the “Positive Dissatisfaction” within the organization at AAL. I was engrossed reading about the snapshot in time they created by performing structured interview through a diagonal cross section of the company. Through the interviews, the gap between where the company wanted to be and where it really was became clear. They used this as a tool to work on the employees and get them on board with the planned organizational transformation. Through the process of change at the corporate level, the inclination for restructuring at IPS grew. It was fully supported by the new management team. IPS had several concerns around which to formulate the reason for change. They set some broad parameters, which they then designed into a detailed plan. Communication became the most important thing at this point, which they struggled with for a while, due to the sheer size of the department in terms of head count. During this communication effort, the rationale for change, minor

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

Introducing organisational change is often hard, the main reasons for that can be variation in perceptions of the employees, fear of disruption or failure and underlining the right approach to apply change. Then even if the change in a specific organisation is projected successfully there is still lot to be done to manage it in an appropriate way (Oakland, 2007).

The New York Times has a strong brand presence, name and equity in the United States. According to Michael Hirschorn, contributing editor at the Atlantic, “You really can trace almost any major story these days to something that originally appeared in The Times. The problem is that once it reaches the public, they may not even know it came from The Times.” Readers of The New York Times are extremely loyal as well. A daily issue is priced at $2.50 compared to $2.00 for the Wall Street Journal and $1.00 for USA Today. In addition, within nine months, 390,000 consumers have subscribed to www.nytimes.com for a premium price of approximately $4.00 a week [Table B] and 70% of print subscribers have taken

Recommendation – NYT should continue with its Paywall initiative as upwards of 40% incoming traffic is from other sites i.e. Google, yahoo etc. Internet delivery on mobile devices is also becoming popular. Additionally, lots of users are able to access news content via leaky paywall. This reflects users increasing interest in accessing NYT news content in digital format. Digital edition is in early stages for adoption by end users. New sources and models for revenue generation or sharing are to be discovered and streamlined. Internet will become “platform of choice” for majority of users in near future. New industry needs to continue exploring methods to present news content to user preferred way and adapt to new and different streams of revenue. The digital edition is in its growth phase heading into maturity. There is still potential to increase and development. The data seem to indicate that the New York Times is able to identify those with more willingness to pay and they are getting them to purchase at these increased costs. This

With the decreasing market, the profitability of newspaper industry is declining. Newspaper revenues came from two sources: advertising and circulation representing approximately 80% and 20% of revenue, respectively. But between 2000 and 2010, annual

Q4. Briefly identify external factors that have impacted newspaper industry in the past 20 years. How have diversification and differentiation strategies sustained business growth for the HKET group?