Essay about Case Analysis Of Apple

1186 Words5 Pages
Case analysis of “Apple Inc. in 2012”
This is an individual submission. Submissions may be up to 1,250 words. For this write-up, please answer the following questions. Your answers should be derived from the material presented in the case, so you should not require outside sources in order to prepare your response. Please pay attention to the value of each question when determining how much effort to expend on answering it.
Citations from the case may be simply a page number [e.g., Apple was almost bankrupt in the late 1990s before the second coming of Steve Jobs (p. 1)]. Any citations from other materials must include sufficient information for us to identify the source. APA bibliography format will ensure that complete
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Apple became a well diverse company with the leadership of Jobs they “had 15 product lines which were slashed down to 4 categories- desktop and portable Macintoshes, for consumers and professionals.” (Pg3) Not only did they have 15 different products which placed them in several different industries but they tried to depict themselves as “Worlds “greenest lineup of notebooks” that was energy efficient and used recyclable materials” (Pg 4)

The rivalry in this industry is high with the four top Pc vendors- Hewlett- Packard, Dell, Lenovo, and Acer accounted for 53.6 percent of worldwide shipments. (Pg 5) Even though it was Apple who founded the first personal computer it was IBM that brought them into the conventional lives of society. Within this time period there were a lot of mergers and acquisitions making rivalry amongst firms even greater as every time this occurred these merged companies would have more market share and more capital to help their business.
Threat of substitutes
A lot of these products were similar in many ways and allowed consumers to do pretty much the same things. For example a Laptop had a camera as did an iPad as well as a Ultra book, an iPhone and an iPod. All of these products could also go on the internet and have programs like Microsoft office. Competitors also had the same attributes so I would say threat of substitutes is high.
Threat of new entrants
Although there are many

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