Case Analysis Of Apple Inc

The demographics of the survey were limited. Only current college students attending in the United States were allowed to participate in the survey. Because of this, the participant demographics in the survey are skewed for the sample. For example, of the sample N=166, only 18.7% of the respondents (n=31) identified as male and 4.8% of the respondents (n=8) identified as a gender other than male or female.

Apple Incorporated is a company, located in Cupertino, California, that produces computers, electronics, and software. Their products include the iPhone, iPad, IPod, and the Mac computer. In addition, they have the iTunes and App stores, and their new service, iCloud. This company, founded by Steve Jobs, Ronald Wayne, and Steve Wozniak, was intended to produce personal computers. The company grew tremendously and expanded from just computers. They are one of the largest information technology and mobile phone maker companies. In addition, they are an extremely valuable brand.

Apple was established as an IT company dealing in exclusively in computers. However, competition in the technology sector forced the firm to focus on other consumer products. The diversification strategy has seen Apple’s sales grow tremendously in the last decade, earning the firm the No. 1 brand position at Forbes. The Apple brand is recognized on an international scale and enjoys a strong recognition thanks to its aggressiveness when it comes to creativity and innovation (Tar, 2013). It has a large number of loyal customers who would purchase the new products regardless of the market price, which guarantees profits from the new division.

The brand identity can used to drive and guide strategic initiatives throughout the firm, to differentiate the firm’s products and create a competitive advantage, to drive the committed to customer, to support the firm’s values and culture, and to support an easier protection of the brand (Danciu, 2010). Apple’s good brand identity strategy has provided supports to its unique position and its products in the global market. Apple has ranks as the top ‘Luxury Brand’ in China and many people are desired to own the products of Apple due to its luxury identity (Kedmey, 2015). Even though Apple has charge high prices for its products to customers, but customers are willing to buy as it provide innovative and better quality of products in terms of privacy, systems, application, and functions which easy to win the customer’s respect and loyalty. The distribution and retail strategy of Apple made it successful (Denning, 2011). There are four main distribution channels for Apple of its products, which are an online store, its retail store, direct sales, and third party wholesalers, which are easy to distribute its products to consumer. The store of Apple is intensive to control the ways that employees interact with customers, scripted training for on-site tech support, and consideration of every store detail down to the pre-loaded photos and music on demo devices. It also creates a carefree and

Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Their best-known hardware products are the Mac computers, the iPod, the iPhone smartphone, and the iPad tablet computers. They represent a form of change in this time period, not only because they look good but also because they represent a symbol of social status. Although, they are other products out there, consumers would choose Apple products because they seem more valuable and also due to the fact that they have much more to offer. In our era, Appearances could also play a huge role in choosing the products people buy referring to technology. For example, Apple uses sleek, slim and edgy designs to attract their buyers. Even though some people uses other products, Apple gadgets stand out the

The ages are between the numbers 17 up to 32. Four people age is missing out of 80 people. There are 19 year old than the rest of the ages. It percentage is 33.8%. 18 years of age have the second higher percentage, which is 26.3. So by looking at this table we can tell that majority of the people are 18 and 19.

The research will make use of both primary and secondary sources of data. In the primary source, questionnaires and interviews were granted.

Apple implemented the marketing concept by focusing on customers’ needs through imagination, design, and innovation creating an emotional brand for its customers. Even though Apple is a technological company it takes a humanistic approach to satisfying the needs of its customers far better than the competition.

One hundred and four high school students in India were selected to be the participants of the study. The share of the males is equal to the share of the females for these participants. In other words, there were 52

Issue 02: Apple is a wildly successful company that generates billions of dollars in profits every year. This is one of the strongest examples of how a company with the right strategy, great products, a strong leader and the willingness to take some risks can become vastly successful. The market in which Apple is strong has intense rivalry for market share. Apple is challenged with staying ahead of its competitors and maintaining long-term relationships with its customers. In order to stay ahead of the competition Apple is forced to keep product innovation a top priority. I would maintain a Blue Ocean Strategy to market our product and maintain our competitive advantage (McGraw-Hill Irwin, Page 152). The company has a strong and loyal customer base which will allow Apple to concentrate the focus to highlighting the features of our products. I will not focus on what our competitors can and cannot do; I will focus the attention to the benefits of having Apple products. Strategic marketing campaigns highlighting the different uses and features of the popular iPhone and iPad will headline the campaign.

Collective intelligence website Hubch.com survey Apple users and give a result that 22 percent users comes from ages 18 to 34, 58 percent as “liberal”, and 36 percent who said the same. Ted Schalder, Forrest Research analyst, compared iPhone user to other smarthphone give a result that iPhone user is younger that spent average $11 than other smartphone and 67% of it have household income $70,000. Silicon.com give result that another Apple users come from developers, photographers, and other creative professionals who use their Mac for graphical performance. From this data we can says that Apple audience come from younger ages from 12-35, some of music and technology fans, person with middle and upper income, and creative professionals.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Type of design and rationale. The data collection approach to be utilized for this study is interviews. Interviews will be conducted in two formats (a) one-on-one and (b) focus groups. All

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