Case Analysis Of Apple Inc

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INTRODUCTION

Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers(Wikipedia, 2014). It is best-known for its hardware products such as Mac line of computers, iPod, iPhone, iPad. Its online services include iTunes Store, iCloud and App Store. The consumer software by Apple include the OS X and iOS operating systems, the iTunes media browser, Safari web browser and the iLife and iWork creativity and productivity suites. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to develop and sell PCs (personal computers). It was renamed as Apple Inc. later on as it shifted
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The provocative advertising featuring Apple’s differentiated products are communicated to customers, like The 1984 Super Bowl ad introducing the Macintosh. The “Think Different” ad campaign acclaimed “rebels” and “the crazy ones” as the source of great ideas and inventions. The aggressive marketing of iPod kept the brand image well. It’s disapproval to the attractive financial incentives from multiple branded partners, who contributed in its product development, helped in keeping its customers focused on the Apple brand and not its component providers. It refused to the co-marketing efforts (such as Intel stickers on its machines) that other major competitors cater to. This decision to exclude other brands from its Stores contributed to its defense and brand image. Apple strives to provide its customer devices which are compatible within the system. Products such as the iPhone, iPad, Mac and iTunes are designed in a way that jointly they can provide the customer a proper system all together, thus enhancing their computing and entertainment…show more content…
The second phase, the interview, was conducted over a period of 3 days and via face-to-face interaction and on call. The survey results were collected online via Qualitrics.

DATA ANALYSIS & FINDINGS
 Phase One

A sample of 54 respondents was used to analyze the data which was gathered by consumer interviews and surveys.
Survey Analysis

• The gender (demographic factor) of 54 respondents who participated in the survey- 54% female respondents and 46% male respondents, i.e. majority consisted of female respondents.
• Majority 70 % of the respondents belonged to the age group (18-25), along with 24% belonging to (26-40) and rest minority between 6% (Above 40). This proves that Apples customers mainly consisted of young people.
• Students comprise of 56% of the respondents followed by respondents working in Corporate Services, Business, Service (Doctor, Teaching, etc) and Other having 22%, 13%, 6% and 4% share respectively.
• Majority (91%) of the respondents have used or would want to use an Apple's product, with only minority (9%) of the respondents who haven't or don’t want to. Therefore, this proves that Apple's marketing and branding strategies are quite
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