Case Analysis Of Hollister

Burlington’s target market is mostly the middle age people, people who love fashion and are into the trend but also not too crazy fashion. Those who work and do shopping more often. Average class Americans who would prefer the quality and lower price. Burlington have good quality but also their price is low depending on the product. So more consumers who shop at Burlington look for lower price and also not bad quality.

In 1972, Burlington Coat Factory primarily sold coats, but the concept has developed until now. Today, they sell the latest designer clothing, shoes, accessories, and home furnishings for all family members. They also try to offer current trend, high quality, and discount prices up to 65% (burlingtoncoatfactory.com, n.d.). Although they offer discount prices and trendy designer merchandises, not many people are shopping at Burlington compared to other retailers (nrf.com, 2016). One main reason is location and shopping experience. There are only few stores, so it is inconvenient for customers. Shopping experience at discount store would be not good too. Wal-Mart customers were complaining about dirty environment, empty shelves, and poor customer service (Irwin, 2016). Also, Ross customers were unhappy with unorganized aisles with damaged merchandises (Peterson, 2017). Visual merchandise and infrastructure are not organized enough since discount stores are selling off price items and outdated fashion items. Therefore, many people are thinking of Burlington store as an unorganized store that has low quality items. Burlington also received a bad brand image on 2015 because of their wrong promotion. They had been sued for allegedly misrepresenting the comparison prices and deceived customers to believe they were saving more than actual value. Thus, many customers couldn’t believe Burlington’s price and promotion after that issue (Zinck, 2015).

Hollister and Abercrombie clothing are indeed one of the popular types of clothing among these teenagers with their beach style, young people’s clothing and the fad of today. In turn, implying the thought that if a teen wants to be cool, look sexy, and fit the crowd, then they should go out and buy Hollister clothing. Not only that but Hollister’s style of clothing is more of a beach clothing style, and Hollister sells a wide variety of clothing which includes: shirts, tank tops, and shorts and pants, all for men and women. Hollister’s line of clothing is such a wide variety that its “beach clothing style” can be worn in any season whether it be spring, summer, fall or winter. This persuades very many customers to purchase Hollister clothing. I believe that Hollister’s wide variety of clothing and ability to wear their clothing throughout the seasons, appeals to logos and makes it logical for people to buy Hollister clothing.

Target products are appealing to the consumers because they look expensive but the products are very affordable. It is important for an organization to specify the products and services based on what the customers’ needs and wants are. This would help Target gain a competitive advantage over other retailers. The majority of Target’s customers are women and teenagers. So, the stores have bright and appealing items that would make the customers purchase the materials. Target offer clothing and even power tools catered to women.

The store is constantly changing their designs and switching out their styles. Since they switch their styles constantly which attracts many customers that go there and look for the clothes they offer. The store Pink sells clothes that are in style. The store sells many clothes that are the latest trend. The store even starts trends of their own. Also the store Forever 21 sells tons of clothes on trend for very low prices. The store sells tons of clothes that are in style and constantly switching out their clothes also. The store provides various types of trends that are happening. The greatest stores have clothes have clothes that are in

Hollister Co. was founded in 2000 and is based in Los Angeles, California. The company operates as a secondary business for Abercrombie & Fitch Management. The company provides clothing and accessories for men and women. Hollister’s main target consumers are teenagers. Hollister retails its products through a chain of stores in the United States, Canada, and the United Kingdom. They also sell their products online. The marketing strategies that Hollister use to promote their products are by using a logo, a slogan, and informing what their products are pertaining too. Two of the marketing strategies are very effective in attracting consumers while one of the marketing strategies needs more research to be done. Because of Hollister’s well known slogan, attractive logo, and the way they use celebrities to represent their product, this makes them unique compared to other clothing businesses.

One of the issues Target could face if it continues to only focus on private label store brands and do not promote national brands is losing a percentage of its customers. Although Target’s innovative amount of store brands on its aisles has proven successfully for the retailer and consumers have shown a positive reception to the products, there are still a number of customers who are accustomed to

The every store use to give balloons to children, employees all over the store would stop and talk with them and a lot of the mannequins were placed together (a man with a woman, or a child). Now the mannequins are all placed individually around the store, and it is rare enough to see a kid, let alone a kid with a balloon. In order to retain market share Nordstrom has shifted its focus more toward the individual. It has

The company does not have a clearly defined mission statement though it is clear that there are certain key values that they uphold. On their website they state that it is a “top priority to run our business with a sensitivity to the world around us”. It is clear that they keep this idea in mind as an important consideration in all of their strategies. The company also values classic fashion stating, “We side with style over fashion, think timelessness is overrated.” They have a reputation for producing classic pieces with a twist. They create classically tailored silhouettes and style them in new and exciting ways. This is the reason customers are loyal to the brand.

In general, Target has decided to eliminate multiple brands of products that consumers will purchase regardless as long as the pricing is competitive such as bottled water or laundry detergent (Wahba, 2016). With this in mind, think of the significant cost of maintaining an inventory of three or four brands of one type of product, let alone allocating for a warehouse full. For this reason,

As a rapidly growing company Hollister is expanding its team steadily hiring cordial people, passionate about clothing industry and fashion brands.

Victoria's Secret has a stronghold on the lingerie market. Its store sales this year brought in over $6.1 billion, Even so, some are saying that Victoria's Secret's explosive success might start tumbling because of the paramount demographic of millennials and their changing attitudes. Research analyst Nikki Baird of research firm RSR explained in Forbes how many retailers are trying to cater to millennials to save themselves, but millennials' preferences may not fall in line with what Victoria's Secret stands for. The lingerie industry is going through enormous changes. Thin, models have been replaced by body types that more similar to the everyday

As of Feb 28, 2014, the company had approx. 10,000 employees & 246 retail stores in 20 countries. The company has business in the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. The company also operates an e-commerce website with 12 different localized online stores across the world.

H&M sells the latest trend. It adapts to every age and also to the tastes and needs of its customers.

Gap Inc., a leading global specialty apparel retailer, continued to lose market share and revenues as customer loyalty declined across the company’s five brands. Struggling to deliver a consistent product and customer experience, Gap Inc. was challenged to redefine its strategy once again. Going forward, the company is focused on driving long-term growth by expanding its customer base.