Case Analysis Of Hubspot

This will not only retain the existing customers but will also attract new ones to increase the customer base to optimal level.

I would suggest to a company to use the SWOT technique to find their strengths, weaknesses, opportunities and

keep an existing customer than finding new ones. A major part of the customer service, especially in a retailing

This paper is to decide whether to invest in a company. The company I have chosen is Verizon Communication. I will conduct a SWOT analysis define the elements of the SWOT analysis, and identify the most relevant parts of the analysis. I will then identify Verizon’s stakeholders, both internal and external and describe the stakeholders’ needs and wants. Finally I will discuss how Verizon is fulfilling the stakeholders’ wants and needs.

Based on the data provided Hubspot has several options to achieve their growing-fast goal Here are several options considered after read data provided.

Datavast needs to decide if it would be a good idea to sell to small-to-medium enterprise (SME’s), but the companies knows that if they sell to SME’s they will be facing several challenges. For example most of SME’s

Being in a growth phase is a challenge, since our growth is faster than our sustainable growth rate, we must follow that with a dynamic approach and increased marketing efforts, and secure debt and equity financing. We are in the midst of many changes in response to this growth to attempt to maximize customer lifetime value, including adopting credit card payment integration, hosting promotional events, adjusting pricing models, charging interest to late paying clients, utilizing targeted marketing campaigns, growing our presence on social media and increasing automation.

It is beneficial for the business to do this because it increases exposure to the public which helps the business become recognize and makes them more likely to get work. The state of Texas has a master list which is available to prime contractors to seek out HUBs in order to complete the contract requirements. For example, when state entities have a contract larger than $100,000, they must demonstrate that they have reached out to HUBs. The certification is good for four years and it there is no cost to the business to become certified. Certain businesses, identify themselves as Minority Business Enterprise (MBE), Women Business Enterprise (WBE), Small Business Enterprise (SBE), Disadvantaged Business Enterprise (DBE), or Disabled Veteran Business Enterprise (DVBE), all these businesses fall under the HUB definition. The reason for a more specific definition of these businesses is that other owners may require of the contractor to have a certain percentage of MBEs specifically. If a business is minority owned and meets the requirements for HUB, it is important that the business applies to become HUB

One of the key challenges that start-ups face is the demand to grow rapidly. This will make most the management challenges that are to some extent present in all new firms, but if you have a lot of VC money the managerial pressure is even more fierce. The company needs to have evidence that it will grow and acquire new customers to keep its positive status. In Hubspot case, they had problems to keep up with sales targets and keep the customer base growing. A customer base and growth figures are one of the main things that are measured in start-ups and much of the hype around the company is justified by growth prospects, not profit or real financials. In Hubspot, the growth problems were solved by setting up the traditional telemarketing function

The swot analysis is summarized in Figure 1, is showing the internal and external factors that could affect the company's competitive success. The company’s favourable factors are quality products, quality service, and strong brand awareness. Some favorable external factors include paying more attention to the online business, upgrading its computerized systems and implementing the satellite communication. Home Depot faces adverse factors, both internally and externally. Some unfavorable factors include local and international competition, limited supply chain, and relative small online presence. Sometimes a rise in customer service complaints can be a serious issue depending on the severity of them.

SWOT analysis – Including SWOT analysis into the customer service department will give a structured planning method to evaluate the strength, weaknesses, opportunities and threats that may occur anytime in services.

HubPages is a residual online income site that lets you earn money from your writing. You do so by creating "hubs" (articles), which are just pages full of written content, photos, videos, polls, quizzes and -- last but certainly not least -- advertising. When you sign up and become a Hubber, as the members of HubPages are affectionately called, you are allowed to start publishing hubs. The way you earn residual online income is by sharing a portion of the ad revenue generated by these hubs. HubPages does not pay its members directly, however; you receive payments by means of third party advertisers. And here’s where its residual online income program gets a little confusing.

I recommend that HubSpot pursue a narrower segment in order to focus on a particular expertise and better serve its target market. Trying to serve all customers means diverting more resources and too much marketing dollars to acquire customers and that seems like a bad investment for a startup company. HubSpot can increase switching cost to the customer by adopting a subscription base pricing to allow a longer retention. They should continue to put less emphasis on outbound marketing and put more emphasis on inbound marketing. HubSpot should try to understand the needs of the customers at all levels and design systems that best address these needs and engage with the most profitable customers.

We have evaluated different segment options based on relevant attributes such as growth potential, accessibility, loyalty, and other criteria (Exhibit 1). For example, even though the segment of customers who are buying flowers for weddings/funerals has huge revenue potential, it is not easy for C&C to convince that segment to place a mail

According to Marketing plan is a most important aspect for each business plans today whether the business is on small scale or large scale. A Marketing plan includes expressing the goals of the business, after which an appropriate plan is defined to meet the laid out goals.