Case Analysis Of Levi Strauss

The leader must be sure to take the group dynamics into consideration. It is important to make everyone involved feel that their needs are important. For the project to be a success, everyone participating must feel as if they are contributing and that they are being valued equally.

With other companies starting to encroach upon the Jeans market share, Levi’s decided to introduce a new product. With the goal to gain profits, Levi’s pursued diversification with the new product. This product was formal clothing for men.

In order to take a closer look at the attractiveness of the premium denim category we can look at a Porters Five Forces analysis (Exhibit 4) for the premium denim industry. If you take this out of the context of the current economic factors, we see that there are relatively low barrier of entry and the high profit margins of the product can make it attractive to new entrants. As this is a fashion product there is consistent change in consumer perceptions of what brand is in style and which isn’t, as a result there is a constant influx of small designer denim brands hitting the market. The benefit that 7 for All Mankind has in this situation, is that they have a high brand awareness, which means that although there will always be a high number of competitors, 7 for All Mankind is positioned in the eyes of the consumer as a staple premium denim brand. If we take this Porters Five Forces analysis with the economic factors that are currently affecting the industry we know that the actual attractiveness of the industry is low, given the decline in sales, increase in raw material costs and number of entrants in

My definition of Leadership has changed so much over the years...I once believed that being a leader is JUST being in charge of people and that you are able to get whatever you want. But as I grew older, I know that leadership is caring for your peers, being able to handle responsibility, and guiding others the right way. When you are leading a project and everyone is looking at you...You need to be the person that is honest with others and is able to own up to their mistakes by fixing them. Guide them to do the right thing with you as their role model.

In 2003, they excess inventory that was “built up based on previous years of strong sales” (pg. 9). Their sales decreased by 1.6% which indicated that their expansion slightly bottomed out. After this, Kohl’s decided to start a new line of clothing to compete with the likes of Banana Republic and Perry Ellis. Their Apt. 9 brand was designed to appeal the middle class customer. In 2007, Kohl’s decided to offer more products online that were “not generally available in its stores” (pg. 9); these products include many home furnishings, dinnerware, electronics, and children’s toys. Later in the year, Kohl’s expanded its athletic department striking a deal with Fila. This agreement led to an exclusive deal to sell athletic “apparel, footwear, and accessories for women, men, and children” (pg. 9). Also, this deal is special as it gives Kohl’s a large amount of control over the Fila product line. The main part of this deal consists of Fila controlling only the manufacturing of its footwear and consists of Kohl’s controlling “the manufacturing, production, distribution, sales, and marketing of the FILA SPORT apparel and accessories” (pg. 9).

During the group work in the course it was apparent that a few traits stood out that would help a leader effectively lead the team. First, the leader must understand the project and be able to communicate that to the team members to improve commitment and ensure quality. Second, the team should have common goals as we set forth in our team charter. This provides measurable metrics which will help identify if the team is effective. Third, accountability is a priority from the very beginning. Everyone needs to know their part and the consequences if they are unable to meet the expectations set out by the group. Lastly, the leader must be able to create an environment of open communication to enable team members to give and receive feedback that will enhance the quality of the project.

Leader: “The most important quality of a leader is having a vision and the confidence to act on that vision. A leader must be able to make decisions quickly, have knowledge about the area he or she is working, communicate the plan to the team, and have an organized picture of what

Overall evaluated for Carlos Ghosn’s leadership on change management, we may see he well manager those leadership to adapt the organization development needs, he engage the six core of leadership from coupled with demanding performance goal, and employee can then adapt to changing circumstances by finding new petitions while aligned with the company’s purpose and direction. Through the well communication setting up, especially upward communication, support new behavior and help ensure leader will learn from employee at all level about the effectiveness of the efforts. Carlos Ghosn leads the change. And also we may see those changes are involved a lot of party of organization to make those change happen as not individual can change

3. ·Lack of interest in the Brand Stewardship: employees feel that the new Vison is a loss of time for them. “If it helps to get new business, that’s great, but why are you in my office talking about this? I have a dead line to meet and I don’t see what this has to do with creating advertising”. The importance of the Brand Stewardship has to be communicated to employees.

One company that faces these cultural issues daily is Levi Strauss and Company. Levi Strauss and Company is a large American company founder in 1853 and is well known for its denim line. Currently Levi Strauss and Co. has operations in over 110 countries with over half of its corporate revenues coming from outside the United States. In American history we have all heard complaints of companies in the garment industry hiring underage employees outside the United States and poor working conditions. Levi Strauss and Company has not been left out of these accusations.

Drexler’s team had spot-on tastes throughout the 90s, but when sales declined in the early part of this decade, Drexler was left guessing on ways to revitalize the brand and he guessed wrong—disastrously wrong. Chasing the youth market, Drexler filled Gap stores with miniskirts, low-rise jeans, and even a much-ridiculed line of purple leather pants.Boorstein, 2006. The throngs of teenagers he sought to attract never showed up, and the shift in offerings sent Gap’s mainstay customers to retailers that easily copied the styles that Gap made classic. The inventory hot potato Drexler was left with crushed the firm. Gap’s same-store sales declined for 29 months straight. Profits vanished. Gap founder and Chairman Dan Fisher lamented “It took us 30 years to get to $1 billion in profits and two years to get to nothing”Sellers, 2003. The firm’s debt was downgraded to junk status. Drexler was out and for its new head, the board chose Paul Pressler, a Disney executive who ran theme parks and helped rescue the firm’s once ailing retail effort. Pressler shut down hundreds of stores, but the hemorrhaging continued, largely due to bad bets on colors and styles.Lee, 2007. During one holiday season, Gap’s clothes were deemed so off-target that the firm scrapped its advertising campaign and wrote off much of the inventory. The firm’s model of drawing customers in via big-budget television promotion had collapsed.

Capital- In the beginning Jacob Davis used his own money to manufacture the jeans. But when the jeans became a huge success, he didn’t have enough money to file a patent application and therefore asked Levi Strauss to help him and they filed a patent together.

I don’t think they were correct to use that brand name because the Levi Straus is bringing down the Levis name. Personally I would not buy Levis jeans anymore if I knew that there were such low price Levis jeans around. It degrades the brand to the eyes of the higher end customers.

Levi Strauss was founded in 1853 first and foremost selling dry goods in the wholesale clothing

New product development: Levi Strauss and co.’s women’s wear division markets several line of casual sport wear including jeans, slack and knit and woven tops, blazers and skirts. New products are continuously introduced by Levis Strauss. The recent introduction of women 501 jeans has been very successful.