Case Analysis Of Mahindra

The downgrading of the Indian rupee against the dollar is of immense anxiety to almost every industrial and service sector in the Indian economy. However, India's current economic woes are good news bulletin for visitors. Whether it is foreign tourist arrivals or domestic tourism, India's tourism industry is experiencing a real bang. The intensifying value of the dollar against the rupee has made quite a shock on the foreign travel plans of many Indian holidaymakers, prompting them to toggle to cheaper destinations to make their depreciated currency go further. As a result, domestic destinations like Goa and Agra are witnessing increasing interest. Anticipating an inbound travel upswing during the winter season, tourism stakeholders nationwide are excited about the prospects of a robust tourism

Over the last 60 years, tourism has benefited from continuous growth and diversification, becoming one of the largest as well as the fastest growing world’s economic sectors. Tourism becomes one of the major categories of global trade in services. Nowadays, 7% of global goods and services exports are contributed by international tourism, and for the last four years, it has grown faster than the general global trade.[ Exports from international tourism rise 4% in 2015, (2016, May 6). Retrieved from http://media.unwto.org/press-release/2016-05-03/exports-international-tourism-rise-4-2015]

Tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits.[2][3] The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate.[4] In the year 2009, 5.11 million foreign tourists visited India. Majority of foreign tourists come from USA and UK and Tamil Nadu, Maharashtra, Delhi and Uttar Pradesh were the top four states to receive inbound tourists. Domestic tourism in the same year was massive at 650 million. Andhra Pradesh, Uttar Pradesh

The tourism industry is complex and it offers different services and products. One of its major services are tour operators, for

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

The Tourism and Hospitality Industry is one of the largest industries in the country. This industry is one of the key front-line players which contributes greatly to the growth of the economy of a country. They are the vital source of income for both government and private sectors. People often mistaken that the duty of the profession in the tourism and hospitality to be somewhat similar, that is to serve clients but in fact, there is actually a vast difference between the roles of a tour guide, travel tour manager and travel agency manager.

Tourism and industrial recycling, being other major sectors, are also one of the industries that are growing fast globally. The global gross domestic product (GDP) for tourism industry was considered for 10.3 per cent. Tourism is not just a fast-growing industry, but jobs in most economies are created by tourism industry since it demands human-resource. Approximately, “230 million jobs are created in tourism industry and one and a half indirect jobs are created by one direct

Future Prospects: According to the latest Tourism Satellite Accounting (TSA) ,released by the World Travel and Tourism Council (WTTC) and its strategic partner Oxford Economics in March 2009: The demand for travel and tourism in India is expected to grow by 8.2% between 2010-2019 and will place India at the third position in the World. India’s

Current markets. Current markets will be grown by creating a welcoming and positive experience that will ensure repeated guests and referrals, offering incentive packages and special to motivate guests to return, sponsoring local events to gain exposure, and use social media platforms to effectively reach out target markets.

International tourism formed a vital industry globally and tourism activities generated approximately US $ 3.6 trillion in 2000 (Sadi & Henderson, 2015). Increase in expansion rates heightened the international arrival rates by a mean of 4.3% between 1996 and 2006 (Burns, 2016). Mainly, developing nations form the forefront contributors of such upward trend. That was prompted by positive economic impacts, which included income, foreign exchange, and internal investments. Tourism was also a catalyst for the national growth and diversification means because of some of its disadvantages as a driver for economic development. According to Henderson (2013), it was responsible for 19% of exports in the developing world and at least 40% of the gross domestic product. Besides, Rimmawi and Ibrahim (2015) stated that more than 65% of jobs in developing nations were associated with tourism.

The hospitality is the major part of travel and tourism in India. In hospitality the needs and desires of customers are fulfilled by the attendants moreover living facilities also plays a important role in hospitality. Accommodation is one of the main part of travel and tourism.

The growth of tourism industry in the developing countries is seen through economic lens. As the number of tourist arrival increases in a developing countries it helps in generation of income and also provides employment opportunities to the local communities of the particular tourist destination region. Tourism industry is expeditiously growing industry. According to UNWTO (2014) report, the growth of international tourist by mid 2014 was 4.6% and the destination worldwide received around 517 million tourists between January and June 2014. The increase in tourist activity at any destination helps in the development of the region when such development is unplanned then this

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

Our industry, the Global Hotels and Resorts, experienced strong growth over the five years to 2015. Over the five-year period, both consumers and businesses became more confident about their finances and spent freely on luxuries, including travel. This culminated in a substantial increase in travel rates and hotel room and occupancy rates, two indicators of a hotel 's performance. Travel spending has also picked up quickly, especially in emerging economies where tourism is on the rise. Global tourist arrivals are expected to increase an annualized 4.8% over the five years to 2015 to reach 1.2 billion. As a result of these positive trends, industry revenue is expected to increase an annualized 4.6% over the five years to 2015 to reach

Lastly, do they treat various markets differently and is this variation important when marketing their products to people. This report serves to answer all the questions above by focusing on three factors essential in marketing, that is, segmentation, targeting and positioning in relation to travel agencies specifically looking at the CRUISE LINER INDUSTRY.