Case Analysis Of Pepsico

PepsiCo is now the largest company in the beverage industry and its products are available in nearly 150 countries and territories.

PepsiCo is a company has history, big market share and abundant assets which are other small companies do not have, so PepsiCo can use this power to do something other companies cannot do, such as continue merge and acquire organisations to expand the range of products. PepsiCo has asset to acquire and as a multinational company, it can sell the product in different countries, use the resource more efficiency.

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

United Beverages’ CEO is debating with his department heads on the course of action the company is going to take in the future. Their flagship product, GangBuster, has been highly successful for the past 5 years. However, they have been thinking of entering the market for Energy Drinks for kids. Paul Diaz also comes up with a revolutionary idea of the dual-drink, having two separate flavored drinks in a bottle and being able to mix both flavors. Due to the limited resources of United Beverages, they have two weeks to decide whether to expand their portfolio or not?

Issue: POM Wonderful, producer and distributor of pomegranate juices, filed suit against the Coca-Cola Company regarding a juice product labeled “pomegranate-blueberry” sold through its Minute Maid line. The phrase “flavored blend of five juices” appears in small print below the “pomegranate-blueberry” label, and the juice product 's actual composition was 99% apple and grape juices. POM, under the Lanham Act, claimed that the name, label, advertising, and marketing of the Coca-Cola product was misleading to customers and caused POM to lose revenue. (POM Wonderful LLC v. the Coca-Cola Company).

1. PepsiCo. is the world’s largest snack and beverage company in the world as of 2013. However, when this case was wrote PepsiCo. was not the world leader in the snack and beverage company, it was second. PepsiCo. corporate strategy has diversified itself into many different categories, such as sweet and salty snacks, soft drinks, orange juice, bottled water, tea and coffee. They proceed with caution with which industries to enter or not to enter. If they decide they are going to enter a new market, they have to discuss the means of entry in this market. They use a lot of diversification, which helps them out a lot because they already have a foundation in the snack and beverage area. The company

PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack

PepsiCo is a global leader in the complementary food and beverage industry with over 22 brands and 63 million net product. This organization has a global and worldly mindset by having global divisions around the world. PepsiCo global divisions are located in North America, Latin America, Europe Sub-Saharan Africa, Asia, Middle East, and Africa. PepsiCo strives to be a worldly organization thru the strong creation of cross-cultural leaders.

PepsiCo Inc. is an American multinational foods and beverage manufacturer. It is headquartered in Purchase, New York and operates in more than 200 countries around the Globe. It is one of the world's leading brands in the beverages and grain-based snack foods industry. It was incorporated in 1965 in North Carolina by Donald Kendall and Herman Lay. The main product offerings by PepsiCo Inc. include soft drinks, energy drinks, coffee drinks, breakfast bars, cereal, rice snacks, side dishes, sports nutrition, and bottled water. The most recognized brands of the company are Pepsi, Starbucks, Quaker, Lay's, Mountain Dew, Mirinda, Gatorade, Aquafina, Lipton, Frito-Lay, Brisk, Tropicana,

focused not only to purchase but to consume the product. Marketing in the 1980’s for PepsiCo

PepsiCo is also the popular leader of food business globally. It includes popular companies such as Pepsi-Cola, Frito-Lay and Pepsi Food International. The group is quite popular and profitable in the world and includes beverages and snack foods industries.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

PepsiCo is a large company which conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange