Case Analysis Of T-Mobile

T-mobile is a leader in Hungary compared to the other providers, since it has existed the longest in Hungary and the other two providers are the followers Brief history of the company The begining The company was found in 1989 by the american U.S. WEST and the Hungarian Telecommunications Corporation. Its first company name was Westel telefon Ltd.. This company introduced an entirely new type of phone, which can be used for telecomunication at any place from home.

customers with them for a longer time. AT&T believes that by having properly trained employees and by providing the most advanced technology

People could now go to a cheaper company with the same network they could pay less. This also means that even more people are starting to join T-Mobile. T-Mobile is getting bigger and better. T-Mobile shows this in offers and network upgrades and lower

Verizon continues to impress the nation with its impressive 4G LTE network and the efficient coverage it provides across the US. The industry as a whole is under market saturation and with many individuals carrying a smartphone competitors must find other ways to expand. This may be a problem for Verizon because with excellent service comes a price. Many competitors are using this as advantage to gain new competitors.

Verizon Wireless Communications is a wireless telecommunication company. It was formed in June of 2000 with the merger of Bell Atlantic Corporation and GTE Corporation. It is known as America’s first nationwide 3G wireless broadband network and serves more of the United States population than its competitors. Verizon operates two segments of business, Domestic Wireless: wireless voice, data services, plus equipment sales to United States customers and Wireline: voice, Internet access, broadband video and data, Internet protocol (IP) network services, network access, and long distance to the United States and 150 additional companies. Verizon Wireless was one of the first tier-one wireless companies to build and operate a 4G LTE network. The 4G LTE allows their customers access the internet and stream media quickly. According to Verizon’s Data Sheet, “Verizon is s global IP leader, operating one of the world’s most connected public internet backbone networks, delivering solutions that let customers securely connect, communicate and collaborate around globe” (Verizon, 2015). 4G LTE is the fastest and most efficient service available placing Verizon and AT&T in strong positions because their 4G LTE technology covers the two highest portions of the US population in the industry

Verizon Wireless is the result of “one of the largest mergers in U.S. business history” between Bell Atlantic Corp. and GTE Corp. on June 30, 2000” (History and Timeline. Verizon 2017). Even though “Verizon was ranked #1 in three out of four regions for residential internet service, #1 in six out of six regions surveyed for wireless, and #1 overall among U.S. large-business customers” in 2016, there was unrest in the organization (Building a Connected World 2016).

T-Mobile says they have more LTE towers than Verizon because they doubled their towers since last year. Also, they say that T-Mobile’s towers reach more places than Verizon. This appeals to the consumers need for facts because hearing that T-Mobile has better coverage than Verizon is intriguing, and they might think about switching. The last line in the advertisement which says, “Join the millions that switched” is especially appealing because if some people have switched and enjoyed it, other people will as well.

Since the early 2000’s Verizon’s network has been the strongest in coverage in the industry. Its competitors are also right behind them trying to beat them. There is a very small difference between its competitors on network coverage. If Verizon doesn’t find a new strategy to set them apart from its competitors they will fall back and will not be the best cell phone network provider. The competitors are investing a lot of money on adding more towers to get better coverage.

T-Mobile was the first wireless carrier in the US to cut ties with subsidizing phones for its customers, but in doing so they set forth a ripple effect that has convinced the other carriers to follow suit.

The churn rate is 2% per month. So for a year retention rate,r, will be = 1-(.02*12) = .76 or 76%

Verizon is an international for-profit corporation, publicly traded (NYSE: VZ) in the telecommunication sector providing both products and services while maintaining its devotion to effective decision-making and accountability. Verizon’s commitment is putting its customers first, providing products and services that produce the best experience possible (Verizon, 2016-A). Verizon credo shows commitment to being a good neighbor and providing its ingenuity in technology to advance the working world as a better place (Verizon, 2016-B). They have a culture of supporting their communities through the relationships of its employees’ contribution in time and donations to non-profits and other community outreach programs (Verizon, 2016-B).

Verizon Communications is not well placed against its competitors like AT&T who offer services using technologies like TDMA (time division multiple access) (production).

AT&T’s 3G network has recently seen a huge turnaround. In February 2010, AT&T landed a win in a new test of 3G performance in the US. AT&T had both the fastest average download speeds, at 1.4Mbps, and the fastest uploads, at 773Kbps. Both were major improvements and were as much as 84 percent faster than what was seen a year earlier. T-Mobile and Verizon were only periodically able to top 1Mbps while Sprint would only come close to the mark. (Sullivan 2010)

Over the past few years, T-Mobile has done a lot to shake up the mobile industry. They were the first big carrier to do away with contracts, and were one of the first carriers to give customers the ability to buy phones outright through a monthly payment plan that allowed them to upgrade whenever they wanted. On Tuesday Sprint’s latest earnings call confirmed that T-Mobile had officially surpassed Sprint as the third largest mobile carrier in the nation.

Sprint Corp is cutting 7% of their staff and closing several call centers to cut back on costs by $2.5 billion, and AT&T could be next. The carrier, fourth in the country, is already struggling through the beginning of the year.